Responsible for onboarding, management and retention of every client – from developing client focused proposals, managing wide variety of client needs, reporting and delivering communications in a clear and precise mannerMapping out and developing client strategies – based on their key objectives and aligning channels, activity and execution to drive the best possible return for their budget – across multiple digital channels such as SEO, PPC, Social, Content Marketing, Display, CRM and OOHIdentifying opportunities for clients growth and performance – relaying the benefits of each as they ariseOver 16 years experience in all areas of SEO – Technical, On-site, Off-site, Entities, Content Marketing – to develop and lead SEO strategies to drive growth and performance across organic searchOver 10 years experience in Paid Media – PPC across Google, Bing, Google Shopping, Social Media platforms – always aligning the “right channel/platform” to target and achieve each client objectives and agreed KPIsDeep understanding of the wide variety of client and stakeholder needs, budgets, objectives – successfully managing any challenging clients needs and situations to drive constructive, positive and beneficial outcomes Building and maintaining collaborative and positive working relationships with clients and the wider teams – from sales, product, web dev, software dev, marketing, C-Suite and CRM – to ensure seamless integration and influence deliverables in a timely manner to drive the best outcomes Setting up and managing of performance reports – to ensure delivery of actionable insights and optimisations of channels and campaigns for future planning and growth Managing channels, projects and campaign timelines across multiple clients – with project management skills such as Agile MarketingFull understanding of the digital landscape, technology trends and continually keeping abreast of the changes and how to relate and align them to clients accounts

Responsible for the Credit Cards strategic marketing plan for the growth of the customer base across the 3 brands of Lloyds Banking Group – Lloyds, Halifax and Bank of ScotlandResponsible for acquisition targets and programmes, planning and multi million pound budget for Credit Cards across the full channel mixClose stakeholder management at senior level across both the Lloyds Banking Group and Agencies ManagementExperienced line management experience with the ability to lead, coach and develop multi-disciplinary, high performing teams and agenciesSuccessful track record in devising and implementing effective marketing strategies at a senior level to hit YoY targets within budget and performing NPV rangeApplying a data-driven approach to understand where the customers are coming from, how they behave, how we can improve the funnel and which are the most profitable channelsResponsible for sizeable Test & Learn budget to develop strategies around new ways of working, capability and for sustainable growth Areas of responsibility and ownership across - Lloyds, Halifax and Bank of Scotland for Credit Cards:Customer acquisition performance accountability Digital marketing & channel delivery including;Paid Search Strategy and developmentProgrammatic Display and DMP implementation - full tech stack range and understandingSocial Channels for acquisition through the funnelPartnerships – building synergies with external brands for Credit CardsTracking/Paid Media OptimisationTriggered Behavioural Email MarketingData Driven Marketing approachMedia Planning / Buying and messagingMaintaining and Developing New Media PartnershipsDirect Mail – to both customer base and for acquisition targetsBranch advertising and positioning for product/campaign alignment EMOB – Early Month on Book, end to end first 90 days engagement with new customers for credit cards against KPIs, across Direct Mail, Email and SMS

Responsible for sign off for media plans across 3 brands, multiple products and channels to deliver robust performance metrics on budgets ranging from £100k-£5mManage and support marketing teams across all of Lloyds Banking Group delivering data driven effective marketing activity through performance and testing – across all customer channelsWorking with Director of Digital to define year on year innovation and Test and Learn plans for 3 core brands, Halifax, Lloyds and Bank of Scotland – to deliver extensive and ambitious growth plansImplemented and managed the roll out of LBG Programmatic Trade desk, from agency collaboration, embedding understanding of capability to technical setup and performance analysis for programmatic displayDefine programmatic best practice and embed it across teams, embedding a high performance culture in teams focused on driving revenue and learnings Implementation of Data Management Platform (DMP) internally, to drive performance through all channels based on customer base, their product holdings and banking behaviours – highlighting opportunities to drive performanceTraining and embedding Targeted Addressable Marketing (TAM) methodologies across teams in GB&M – to drive performance, from audience analysis, delivering creative that lands with the target audience Developed single view of reporting robust MI across products, for cross channel attribution for conversion through the funnels – highlighting areas for improvement to ensure KPIs are understood and met within the teamsWorking closely with marketing teams across product areas to ensure new capability is delivered, understood and robust performance metrics are in placeInternal training to all Lloyds Marketing Colleagues - Digital Expert Day – delivering digital training to 340 GB&M staff across 4 locations on best in class insight tools, messaging, channel selection to increase effectiveness of campaigns and performance

State of Digital is one of the industry leading websites for all things digital marketing related. From SEO, Social Media, Online Branding, Analytics, PR, Conversion Rate Optimisation to name a few, State of Digital publishes articles on a daily basis, you can also sign up for their email to have them delivered to your inbox.The website was founded by Bas van den Beld and focusses on the next step in digital marketing. All the writers pay attention to the audience they are writing for and therefore, the content is always highly relevant.My role at State of Digital started as a blogger back in 2013 and I became an editor shortly afterwards. Working alongside contributors from across the globe, it was a great community to be a part of.

Working with Head of Marketing to define and manage 3 year marketing strategy across all Digital channels – to deliver extensive and ambitious growth for 2015-17Delivering current digital strategy through the development and management of digital framework and roadmap to maximise growth, taking into account wider business goalsResponsible for all UK digital marketing acquisition channels from SEO, PPC, affiliate marketing, display advertising, retargeting and content marketingDefined and implemented SEO strategy for highly competitive products – maintaining first position in Google for one product and improving positions by over 200 places for head term in anotherIncreased traffic to key categories via SEO by 68% within 6 monthsManage paid search activity across multiple insurance products – increasing impressions, CTR while decreasing CPC and CPA for key highly commoditised productsIncreased acquisition of new business through affiliate channels by 124% within 3 months, keeping CPA within budgetDeveloped direct relationships with affiliate vendors, creating efficiency– to be quicker to market for campaignsDeveloped and implemented Attribution Modelling across products and channels to market for overview of budget allocation, acquisition channeling and reportingDriving engagement through social media by over 500%, increasing social audience by 35% over 2 month period – through targeted campaignsThorough understanding of web analytics (Google Analytics, Omniture) to drive insightMulti-channel approach to delivering results across on and offline, increasing efficiency to meet wider business objectivesDaily analysis of sales figures, campaign performance and adjusting budgets, tactics to meet objectivesManaging a team responsible for all UK insurance product offerings, delivering against stretched targets within budgetAdhering to governance processes and approvals, legal and regulatory requirements and maintaining accurate records

Creation and implementation of long term UK and European marketing strategy and delivery roadmapPart of Roland Global Web Strategy Team - advising on global direction of brand and web presence Develop new and innovative digital marketing programs to deepen client relationship, acquire new clients and retaining prospects to grow revenueDelivery and reporting of digital performance metrics and customer behaviour analysis, identifying areas for optimisationCreate a tactical online marketing plan that takes full advantage of key trading opportunities Manage, develop and lead the marketing team to initiate, develop and optimise cost effective campaigns laid down in the tactical plansDrive profitable and engaging traffic via implementation of search engine marketing strategies – SEO and PPCDevelopment and delivery of social media strategy, increasing brand awareness, presence and engagement across various platforms Creation and implementation content marketing strategy to drive brand awareness, customer engagement and traffic to siteSegmentation and persona profiling of customer database, including product lifecycles to customersCreation of email CRM strategy – increasing engagement metrics Development of welcome, nurture and engagement email programs Knowledge of competitor analysis and online marketing strategies to create opportunitiesWorking closely with Product Management to plan new launches and releasesAnalysing and identifying both customer and online trends/funnels to improve customer experience and improve conversions across multiple customer touch points Project lead and management of website redesign for Roland UK – rolling out globally Management of 3rd party agencies for SEO, UX, Content and Web Design Planning and budget management year on year – delivering results within constrained budgets

Direct planning, budget management and execution of digital marketing strategies Increasing online revenue by 12.5% by executing Omni-channel strategiesIncreased overall online site conversion by 3% in year one Oversee the direct marketing teams to give a single customer view point for all campaignsDeveloped proposals for all ATL campaigns – delivery of TV advertising Acquisition of new customers through online channel by 19% - year on yearDevelopment and implementation of search engine marketing strategies – SEO and PPCDevelopment and delivery of social media strategyEmail – segmentation, increased open rate and click through rate, developed welcome, abandoned basket and reminder email programExecution of multivariate testing (MVT) and continual site optimisation focusing on improving usability and increasing conversion – both LPO and IADirect project management of both web project and web development team – using Agile

Developed, managed and implemented both content marketing and social media strategies to drive traffic and brand awareness online - delivering organic growth through SERPs, social engagement and content for CRMDevelopment and implementation of search engine marketing strategies – SEO and PPC - Maintaining top positions in SERP for highly competitive search phrasesDeveloped and implemented SEM strategies through internal and external agenciesManagement of content team and freelancers, delivering high quality, rich content on site to increase site traffic and search engine rankingsAnalysing CRM data to gather insights on customers segments, their customer journey and product lifecycle to inform both digital & content strategyBuilding and maintaining relationships with key marketing and business stakeholders across all areas of the business, including help launch content strategies in Italy and FranceImplementation of multimillion pound PPC account and campaigns across multiple products in highly competitive marketExperience in delivering IT projects (website redesign) using Agile and Scrum methodologies