Effective multi-channel brand positioning begins with a strategy that adapts fluidly, shaped by rich experience and sharp market insight. I am a brand and marketing executive with a strategic edge, committed to elevating brand positioning within the tech, automotive, and consumer product sectors. I create strong product identities and cohesive messages, drawing on a thorough understanding of multi-channel brand development. Leveraging data and market insights to pinpoint and capitalize on untapped opportunities, I steer creative teams by merging sales acumen, campaign strategy, and sales enablement to consistently fulfill client requirements.As the founder and chief strategy officer at Theory SF, I propel business growth by focusing on high-impact opportunities, assembling a team of exceptional talent, guiding creative direction, and fostering collaboration among cross-functional innovative units. Below are some of my top accomplishments: • Establishing Theory SF client AVAST as the world’s leader within cybersecurity by identifying and leveraging the brand’s differentiators to craft an innovative marketing campaign, achieving 99% video completion rate for sales initiatives, growing brand recognition within the US by 50% in approximately 3 months, and outperforming the internet category 7-fold throughout the sales funnel. • Leading global Microsoft Xbox business as senior VP and client partner at Universal McCann, supporting the launch of the industry’s first hands-free gaming experience, Kinect, and designing and executing innovative marketing campaigns for platform, games, and Kinect. • Positioning Alibaba.com for successful US launch as executive VP of Traction, substantially increasing boutique design shop’s reputation in competitive industry by designing and executing compelling initial branding and marketing campaign. Garnered significant coverage in the Wall Street Journal and strategically aligned with the popular show “Shark Tank,” contributing to a substantial increase in the brand’s visibility and success. I am always open to expanding my professional network. If you would like to connect, please contact me at russell@quinan.net.AREAS OF EXPERTISE Brand PositioningCreative DirectionStrategic PlanningBrand DevelopmentIntegrated MarketingStrategic PartnershipsClient Relationship ManagementCross-functional Team LeadershipMarket Research & Competitive AnalysisCampaign Creation, Management, & Strategy