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Passionate Senior-level Marketing and eCommerce Professional with 15+ years of experience in the entertainment and media industries. Specializing in digital marketing, sales, management of content creation, brand development, account relationships, and global strategy.Chief Marketing Officer | Revenue GrowthEmail: Russellsfink@gmail.comSeeking to transition to a full-time senior marketing or business growth role within an established entity after a successful venture in consulting. Consistent record of innovation and business triumphs as measured by sales and revenue growth. Accomplished in management strategy, successful brand partnerships, media distribution, trend-setting global digital marketing and social media campaigns. Leverages leadership skills in multi-media development, marketing and global branding to drive promotion and company achievements.CORE COMPETENCIES:• Digital Media• Marketing• Social Media • Digital Marketing • eCommerce • Brand Development• Content Production• Sales• International Marketing• Content Distribution• Digital Video • Brand Management• Marketing Communications• Market Research• Online Marketing• Marketing Management• Customer Relationship Management (CRM)• Email Marketing• Sales Management• Product Development• Product Management• Analytical Skills• Integrated Marketing• Business Development• Leadership• Public Relations• Teamwork• Problem SolvingACCOMPLISHMENTS:~Strategized winning media campaigns such as meteoric rise of hip-hop producer DJ Khaled, now dubbed The King of Snapchat with 10M+ followers and profiled by numerous media outlets. ~Realized 124% increase in year-over-year revenue, generated $465M in peak sales while overseeing repertoire with largest market share and sales in music industry.~Created new revenue streams by spearheading co-promotion brand partnership strategies with top brands (e.g., Apple, Amazon, Google, Verizon, AT&T, Pepsi, Doritos and Samsung).Please contact me at (917) 770-6741 with any Senior Level Marketing or Business Growth opportunities.
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FounderPopwave MediaScottsdale, Az, Us -
Chief Content & Marketing Officer | Executive Producer124 Media Studio 2015 - PresentNew York , New York , Us124 Media Studio, is a boutique music and lifestyle focused multi-media content and consulting company. We unify brands and artists around a bold strategy and create compelling video content that engages consumers across all distribution platforms. Develop and manage all new business. Lead creation, development and implementation of digital strategy for music artists and brands. Produce compelling multimedia content. Provide comprehensive range of consulting/advisory services related to music industry marketing and commerce. • Strategized winning media campaigns such as meteoric rise of hip hop producer DJ Khaled, now dubbed The King of Snapchat with 10M+ followers and profiled by numerous media outlets. • Created The Music Show, a television show concept poised to capture Millennial viewers that features leading influencers and harnesses global music consumption data to shape artist lineup. • Recognized industry expert and sought-after global speaker. ▬ Diverse audiences span industry professional groups, universities, large banks, hedge funds, and private venture capitalist firms. ▬ Recent engagements include UBS Media Conference (London), Coleman Research (Hong Kong and Seoul), South by Southwest (Austin), College Music Journal (NYC), Music Business Association (LA, Nashville, and Chicago). The Music Show is the next evolution of Music Entertainment that brings together today’s hottest hit-makers and icons with tomorrow’s stars. The Music Show (TMS) will usher in a new era of televised musical performances that introduce a never-before-seen level of interaction between a broadcast audience & live performers, along with a unique and entertaining collaboration between signed developing acts & established A-list Icons of the industry. Hosted by today’s social & music influencers, each week TMS will bring together an eclectic mix of genres, musicians, and bands while we put America in the front-row seat for a special hour of fresh and inspired performances. -
Senior Vice-President E-Commerce & Digital MarketingUniversal Music Group May 2007 - Dec 2014Santa Monica, California, UsIsland, Def Jam & Republic RecordsEstablished challenging sales and marketing objectives for all digital and mobile content for Island, Def Jam Recordings and Republic Records artists and associated labels, overseeing high-performance team of 6 with dotted line responsibility for additional 20+ staff members. Administered multimillion-dollar annual, quarterly and project sales projections and budgets. Collaborated across label departments to innovate and create multiple approaches to projects. Designed/executed high-impact global campaigns and strategies to promote labels’ superstar artists and worked closely with distribution company and third-party partners on associated retail strategies. Managed all product releases with Universal Music Group’s e-commerce personnel and systems. • Increased global market share to #1 for final 3 consecutive years of tenure, after designing and launching global digital, mobile and retail strategies. Examples:▬ Directed multimillion-dollar digital advertising, SEO and SEM campaigns to generate sales conversions.▬ Cultivated digital and retail strategies to showcase breakout artists’ stories. • Realized 124% increase in year-over-year revenue, generated $465M in peak sales and drove multiple songs and albums to #1 while overseeing repertoire with largest market share and sales in music industry.• Created new revenue streams by spearheading co-promotion strategies with top brands (e.g., Apple, Amazon, Google, Verizon, AT&T, Pepsi, Doritos and Samsung).• Generated $1B in revenue, primarily by driving high-impact marketing strategy that resulted in multi-platinum, platinum and gold certification for 25+ albums and 80+ digital tracks. • Set global/U.S. sales and Billboard chart records by implementing effective breakthrough strategies.• Increased revenue-generating opportunities and ultimately achieved internal cultural change by promoting more data-driven decision making approach using Soundscan and other data sources. -
Senior Director Digital Sales & MarketingSony Music Entertainment Jan 2001 - Apr 2007New York, Ny, UsSONYMUSIC/RED – NEW YORK, NYSENIOR DIRECTOR, NEW MEDIA/DIGITAL SERVICES 2001-2007Led a team of 4 in execution of all digital marketing, sales, and distribution efforts for SonyMusic’s developing artists and distributed labels. Conceptualized and managed successful national multi-media campaigns for both lifestyle and retail partners. Liaised between RED and SonyMusic’s labels new media departments and Global Digital Business Group. Oversaw use of all of RED’s multi-media marketing and sales tools. SELECTED ACCOMPLISHMENTS: Successfully cultivated and developed new business; managed production, marketing, promotion, and finance for RED’s international digital distribution system which resulted in generating 10.2 million tracks and albums sold to date.SELECTED ACCOMPLISHMENTS, CONTINUED: Instrumental in launching careers of multiple artists achieving Gold, Platinum and Multi-Platinum status. Recognized as the principal architect of the digital distribution system. Worked closely with Sony Music Corp. on front end and back end marketing and financial reporting. Oversaw research which advanced artist and brand development for RED/SonyMusic and its distributed labels. Designed and implemented RED’s New Media marketing and sales strategies. Managed all aspects of RED’s digital aggregation initiative including digital, mobile, and video. Chaired the New Technology Committee, charged with acceptance and adaptation of new channels of distribution. Wrote, produced, and edited TV commercials, infomercials, electronic press kits, and music videos.
Russell S. Fink Skills
Russell S. Fink Education Details
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American UniversityGeneral -
American UniversityManagement/Marketing
Frequently Asked Questions about Russell S. Fink
What company does Russell S. Fink work for?
Russell S. Fink works for Popwave Media
What is Russell S. Fink's role at the current company?
Russell S. Fink's current role is Founder.
What is Russell S. Fink's email address?
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What is Russell S. Fink's direct phone number?
Russell S. Fink's direct phone number is +121233*****
What schools did Russell S. Fink attend?
Russell S. Fink attended American University, American University.
What are some of Russell S. Fink's interests?
Russell S. Fink has interest in Children, Fashion, Golf And Running, Entertainment And Digital Strategy, Management And Leadership.
What skills is Russell S. Fink known for?
Russell S. Fink has skills like Music Industry, Social Media Marketing, Digital Marketing, Music, Entertainment, Digital Media, Marketing, Social Media, Digital Strategy, Video, Brand Development, Strategic Partnerships.
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