Russell Sheldrake Email & Phone Number

Hilton Head Island, SC, US

Redmond, Washington, US

Redmond, Washington, US

Napa, CA, US

Woodinville, Washington, US

• Managed Marketing activity across all Direct to Consumer channels including e-Commerce, Tasting Room, Wine Lounge and Wine Club.
• Developed integrated annual marketing calendar across all retail channels.
• Managed social media calendar and execution across Facebook, Twitter, Instagram and Linkedin,
• Designed and executed all DM and eDM marketing campaigns including product release and newsletters.
• Undertook complete rebranding off all marketing collateral and developed comprehensive brand guidelines.
• Implemented new website and online store generating an increase of 40% in online sales over the first 12 months.

North Ryde, NSW, AU

• Managed and executed day-to-day marketing campaigns for the Strategic Accounts team and the Victorian sales region including press releases, trade press advertising and product launch events.
• Developed and distributed sales collateral to the Sales team including product presentations, merchandise, Point of Sale and product catalogs.
• Managed product release plans for Strategic Accounts and Victoria (12 clients in total). Decided release dates, release strategy and communication plan.
• Designed and executed separate weekly and monthly product performance and industry insight emails to Business Development Executives (internal) and Victorian clients (external).
• Presented new products to clients on a monthly basis to provide insight into the product pipeline and to assist in the development of a rolling 12-month purchase calendar.
• Led direct marketing campaigns for new products across 7 Australian regions and New Zealand. Identified key targets and established the best communication strategy for each region. Provided analyst team with campaign.

Pyrmont, NSW, AU

• Created and distributed monthly direct mail newsletter to over 30,000 members; wrote engaging copy, developed offer distribution based on reinvestment models and managed agency relationships and approvals.
• Managed up to 15 simultaneous marketing and promotional campaigns with budgets of up to $500,000 (AU) from conception to implementation while always meeting strict deadlines.
• Developed and maintained relationships with design, print and production agencies; managed rigid timelines for artwork creation and Point of Sale installation.
• Built and distributed monthly e-newsletter to over 200,000 subscribers; analyzed and presented results to general management with recommendations for increasing open rates and click-throughs.
• Designed, executed and analyzed direct mail and email marketing campaigns; devised customer segmentation and extracted mailing lists through Unica on a daily basis.
• Developed detailed creative and media briefs for all marketing campaigns; wrote captivating copy tailored to Point of Sale, radio and direct mail.

Pyrmont, NSW, AU

• Developed, executed and managed promotions to drive customer acquisition and retention while focusing on increasing customer spend and incremental trips to the casino.
• Briefed and approved Point of Sale, radio advertising and casino collateral.
• Developed and maintained relationships with design, print and production agencies; managed rigid timelines for artwork creation and Point of Sale installation.
• Developed detailed creative and media briefs for all marketing campaigns; wrote captivating copy tailored to Point of Sale, radio and online advertising; ensured a strict adherence to brand guidelines and legal.
• Generated guest lists and managed promotional staff, entertainment, catering and venues for events such as VIP tournaments, product launch parties and venue openings within the casino.
• Created and updated website content using Campaign Master.

• Coordinated re-brand of company including development of marketing collateral and roll out of new brand guidelines.
• Developed sales strategies by analyzing geographical and economical data to establish new regions for acquisition.
• Managed and distributed customer inquiries and complaints to department heads while ensuring strict response times were met.
• Created sales literature for customer packs while ensuring brand consistency and regulatory compliance.
• Conducted competitor research and analysis to gauge offerings and service standards within the pensions industry; presented results and recommendations for improving service propositions to marketing management.