• Managed Marketing activity across all Direct to Consumer channels including e-Commerce, Tasting Room, Wine Lounge and Wine Club.• Developed integrated annual marketing calendar across all retail channels.• Managed social media calendar and execution across Facebook, Twitter, Instagram and Linkedin,• Designed and executed all DM and eDM marketing campaigns including product release and newsletters.• Undertook complete rebranding off all marketing collateral and developed comprehensive brand guidelines.• Implemented new website and online store generating an increase of 40% in online sales over the first 12 months.• Implemented new CRM system including Wine Club Management software and Email Marketing platform.• Developed training program and manual for all staff on new CRM platform.• Managed 3 direct reports.• Developed comprehensive database segmentation using multiple customer demographics.• Implemented trigger marketing campaigns including Abandoned Cart, Product Review, Lapsing Customer Campaign and Repeat Purchase Thank you Campaign.• Managed opening of new Premier Wine Lounge in prominent downtown Kirkland location. Developed branding, messaging, offering, marketing and pricing. Executed a multi-channel launch campaign to drive awareness across Seattle.• Implemented Out-of-State Google Ad Words campaigns to generate national exposure and support national FOB sales strategy.• Oversaw restructuring and re-branding of Wine Club.• Using strategic email marketing and targeting I was able to increase annual pre-sale revenue by 30%.• Created monthly reporting deck to clearly track e-Commerce and Social Media activity.

• Managed and executed day-to-day marketing campaigns for the Strategic Accounts team and the Victorian sales region including press releases, trade press advertising and product launch events.• Developed and distributed sales collateral to the Sales team including product presentations, merchandise, Point of Sale and product catalogs.• Managed product release plans for Strategic Accounts and Victoria (12 clients in total). Decided release dates, release strategy and communication plan.• Designed and executed separate weekly and monthly product performance and industry insight emails to Business Development Executives (internal) and Victorian clients (external).• Presented new products to clients on a monthly basis to provide insight into the product pipeline and to assist in the development of a rolling 12-month purchase calendar.• Led direct marketing campaigns for new products across 7 Australian regions and New Zealand. Identified key targets and established the best communication strategy for each region. Provided analyst team with campaign target data for pre and post campaign analysis.• Initiated and established a holistic product database to streamline product information for internal Business Development Executives and marketers. Used TM1 and Excel to develop the database for over 300 products and updated it on a monthly basis.• Managed two annual budget pools amounting to a total of $1 million (AU). Determined distribution of pools across planned marketing activity ensuring budgets were meet and agency fees were factored in.

• Created and distributed monthly direct mail newsletter to over 30,000 members; wrote engaging copy, developed offer distribution based on reinvestment models and managed agency relationships and approvals.• Managed up to 15 simultaneous marketing and promotional campaigns with budgets of up to $500,000 (AU) from conception to implementation while always meeting strict deadlines.• Developed and maintained relationships with design, print and production agencies; managed rigid timelines for artwork creation and Point of Sale installation.• Built and distributed monthly e-newsletter to over 200,000 subscribers; analyzed and presented results to general management with recommendations for increasing open rates and click-throughs.• Designed, executed and analyzed direct mail and email marketing campaigns; devised customer segmentation and extracted mailing lists through Unica on a daily basis.• Developed detailed creative and media briefs for all marketing campaigns; wrote captivating copy tailored to Point of Sale, radio and direct mail.• Created and updated content for the website using Campaign Master and Unica Content Management Systems. Drafted SEO friendly copy and created web tiles in Adobe Photoshop from existing art files.

• Developed, executed and managed promotions to drive customer acquisition and retention while focusing on increasing customer spend and incremental trips to the casino.• Briefed and approved Point of Sale, radio advertising and casino collateral.• Developed and maintained relationships with design, print and production agencies; managed rigid timelines for artwork creation and Point of Sale installation.• Developed detailed creative and media briefs for all marketing campaigns; wrote captivating copy tailored to Point of Sale, radio and online advertising; ensured a strict adherence to brand guidelines and legal compliance of all marketing collateral and property signage.• Generated guest lists and managed promotional staff, entertainment, catering and venues for events such as VIP tournaments, product launch parties and venue openings within the casino.• Created and updated website content using Campaign Master.

• Coordinated re-brand of company including development of marketing collateral and roll out of new brand guidelines.• Developed sales strategies by analyzing geographical and economical data to establish new regions for acquisition.• Managed and distributed customer inquiries and complaints to department heads while ensuring strict response times were met.• Created sales literature for customer packs while ensuring brand consistency and regulatory compliance.• Conducted competitor research and analysis to gauge offerings and service standards within the pensions industry; presented results and recommendations for improving service propositions to marketing management.