Russell is Principal Consultant of Incrementum Consulting Group; specialising in Sales and Marketing Management consulting to Enterprise, as well as Small to Medium, Businesses... services include:Growth initiatives, Sales & Marketing programs; Sales & Marketing Process; Operations Management; Business Development; Channels to Market; Strategy Development; Employee Engagement; Cultural Change He has honed his skills with 30 years experience in leadership positions in the Recruitment and IT&T Products, Software and Services Industry. He is focused on driving results, through dynamic and creative business progams and has a strong track record with strategic development initiatives, execution and operational management that drives real effectiveness, efficiency and customer satisfaction. He has the ability to operate at a strategic or tactical level and are able to connect the two to drive and solicit employee engagement and performance outcome. He possess broad industry experience including, Government (federal, state and local), manufacturing, financial services, telecommunications, retail and distribution; and has strong technology skills with particular focus on effective sales, sales process, operation and management.

Responsible for leading the Services sales teams across 3 services sales businesses (Consulting, Managed Application, and Professional Services). Sales Leadership in strategic customers and opportunities, and territory development. Achievement of the overall objectives for the Services businesses (including budget, customer satisfaction, department non-financial KPI’s). HR Management of team members, establishing and maintaining the high performance sales team.

888X are focussed on solving profitability and cashflow challenges with an aim to grow your business and make it more productive and profitable.With a proven track record for being able to see through complex challenges and develop a blueprint to deal with these challenges and help you execute initiatives to make more money.888X can help your growth and profitability by:developing go to market strategies, marketing strategies and to support the sales processimplementing profitability and productivity initiativesright sizing your operational cost basegetting the right teams in placeoptimising your internal processescharting the road ahead with targeted and deliverable strategic and operational plansPart of the transformation process may mean also helping you with:securing support from key stakeholdersalternative funding solutionsworking capital and cash flow managementdebt advisoryIf you are in some distress with cashflow or profitability and require restructuring, 888x can assist you find the right path for the best outcome.888x specialise in the recruitment industry and have expertise in other industries including; agriculture, finance, professional services, hospitality and tourism, retail and online fashion, aviation, Government, cultural and sporting events, and transport & logistics.

The Rubicor Group is one of the largest providers of recruitment and human resource services in Australia, New Zealand and Asia and have been listed on the Australian Securities Exchange (ASX) since 2007. Consisting of 6 recruitment and HR solutions businesses, Rubicor employs over 200 team members across 18 offices delivering complete staffing, payroll, consulting and managed services solutions across a diverse range of industry sectors and geographies.Duties:Group GM Sales and MarketingDevelop and execute on a Group Wide Sales and Marketing Strategy to drive growth in 3 primary areas:1. Selling more services to customers from within a brand2. Selling more services to customers across the brands3. Bringing new customers to the tableKey Achievements:During my tenure with Rubicor I delivered on a number of important initiatives for the betterment of the company including; Establishing Rubicor on a number of large national and multi-national businesses recruitment panelsThe launch of the company's Go-To-Market strategyThe establishment of a Centre of ExcellenceThe successful completion of a Re-Branding strategy And the establishment of a Shared Services function across Bid Management and Sales Operations.

Transmax is an Intelligent Transport Systems (ITS) solutions provider that develops, deploys and supports the international award-winning ITS Platform STREAMS. With over 40 years’ experience developing, implementing and managing ITS, Transmax helps their customers realise the community benefits of optimising transport networks by providing smarter, more sustainable ITS solutions.Duties:Group General Manager - Business DevelopmentSignificantly contributing to the creation and ongoing review of the Vision and Business Plan by determining market demand, key competitive discriminators, end-user business value proposition and drivers for Product enhancement;Develop the sales strategy including key customer sales plans, driving the development of Product marketing collateral, identifying key industry events, directing the priority of publicity and promotional activity required to achieve brand and profile awareness;Leadership and management of the execution of the sales strategy by way of key customer account visits, presentations, lead generation and needs analysis, proposal development and commercial costing, sales order / contract negotiation;Customer service interactions (account management) and customer satisfaction reporting in line with contracted undertakings for Product delivery and support, including first point of contact with customers for all commercial matters;Key Achievements:Implemented CRM Solution including Forecasting, Pipeline and Account Management methodologies;Redefined solution offerings into product sales strategies to grow greater visibility of business and product level pipeline and front-log;Reshaped team to better serve customer requirements;Grew pipeline by 120% in 12 months;Won single largest contract in Transmax history ($30M+, multi-year deal);Launched Transmax offering in the U.S. developing a healthy pipeline of U.S. business; including winning a pilot in Colorado with others to follow in Utah and Georgia.

DutiesLed a team of 60 professionals across Australia and New Zealand providing Support Services and Consulting Services for customer IT environments;Focusing on Infrastructure Transformation, including Datacentre consulting, network and storage optimisation, cloud migration (public, private and hybrid), and support services to provide customer’s surety for their IT environments;Responsible for all aspects of the accounts, including sales, revenue, reporting;Liaison with senior executives, CEO’s and government and industry leaders.Key AchievementsImplemented Salesforce.com Forecasting and pipeline Management Disciplines in to this team;Tightly linked the Business Unit Go-to-Market strategies and demand generation into sales exactable 
programs; Established Account management and Strategic Account Planning Methodologies.

Duties:Led 35 direct sales, 15 specialist sales, 25 managed services consultants, and 15 pre-sales and solution architects;Responsible for driving the team to take the HP Personal Systems, Printing Solutions, and Managed Services (Print and Desktop Services) to market;Accountable for all aspects of strategy development and execution, direct customer sales, operations management, and Total Customer Experience and Quality, across all customer segments. Key achievements: Grew market-share by 7 points, taking HP’s total share from 29% to 36% in 12 months;Integrated the sales teams of the Personal Systems Group and the Imaging and Printing Group into a single sales unit;Introduced Salesforce.com Forecasting and pipeline Management disciplines in to the team;Established Account management and Strategic Account Planning Methodologies .

Duties:Led a team of 50 Senior Sales professionals responsible for sales to the 35 largest customers in Australia across the, Public Sector, Financial Services, Communication and Media, and Manufacturing and Distribution industries; Responsible for customers representing 60% of HP’s business;Driving the team to achieve their key deliverables across the strategy, direction, and growth for all HP portfolios (Hardware, Software, and Services) into these customers. Responsible for strategy, development, direct customer sales, development of software, infrastructure and application solutions (directly and with Partners), program development, sales activities with independent software vendors and systems integrators, and Total Customer Experience and Quality. Key achievements: Won 6 New Logos ($25M+ deals) in conjunction with our Outsourcing Services Business including Origin Energy, Boral, MMG, Elders, Optus and Woolworths Won Global Accounts Sales Leader of the Year, for the Asia Pacific and Japan region in 2010 and 2011.

DutiesSales budget in excess of US $1bn;Responsible for approximately 200 sales personnel driving sales of Software, Infrastructure, and services solutions to Public Sector, Enterprise, Commercial, and SMB Sectors – this included direct and partner sales, System Integration, and application solutions;Oversight of call centre management (Kuala Lumpur) managing partner relationships, program development, Alliance activity, and Total Customer Experience and Quality, across all customer segments.Key achievements:Met sales budget in excess of $US1B and achieved growth and target expectations for each financial year during this period, and won the coveted Winners Circle Club award on two occasions.

Duties• Management of HP’s key Global System Integrators - EDS, CSC, Accenture, Deloittes, Cap Gemini and BearingPoint; Global Independent Software Vendors (ISVs) – Microsoft, Oracle, SAP, Seibel, BEA and Peoplesoft as well as the Local Australian ISV and SI Partners;• Primary responsibility of Business Development with these organizations through building Alliances and Solutions jointly and in a consortia partnership agreement;• The team encompassed a group of 10 people carrying responsibility for developing joint business initiatives, opportunities and solutions into the Enterprise, Commercial and SMB segments.Key achievements:• The establishment of the Solution Alliance Organisation within Australia;• Built unit into a $200M+ p.a. business ;• Major Project success example – NSW Local Councils On-line. This project was a solution for 6 NSW 
Local City Councils; our charter was to build an application management solution and infrastructure 
offerings in partnership with Cap Gemini. Total value of this deal was $100M over a 5-year period;• Won Alliance Director of the year award for the Asia Pacific Region in 2004.

Russell Shooter was Chairman of the Entoure Board and has been a keen supporter of charity bike rides for over a decade. Entoure is an Organisation with a shared passion for kids, sport and life and Russell has participated in all of the entoure events (both in NSW and QLD) and through his relationship with HP, been a very keen sponsor. For more information about entoure go to www.entoure.com.au

Key Achievements:The successful interaction of all Business Units working in a cross function team environment;Attainment of the allocated quota. Successfully growing the Queensland business, in all lines of 
business, and consistently growing this business faster than the rest of the country;In 2001 Compaq won the Brisbane City Council Desktop Outsource Project - project value, $70M over a 
5 year period in consortium with Data#3 ;Developed key strategic relationships across both commercial and government accounts Won the coveted Winner Circle Club award in 2001.

Key Achievements:Attainment of the allocated quota $US1.1B;The successful integration of the Digital Channel Sales force into the Compaq business; Introduced the full Siebel suite of tools including CHAMP, TAS, ESP and the TMP processes.