Over a decade working in the football, sports business and health & fitness industries. Starting out as a football player, transitioning early into the entrepreneurial & business world.Naturally innovative with vast experience of building brands & start-ups. I have worked with numerous athletes on developing businesses alongside & after their playing careers and also helped develop & grow businesses of all sizes, most recently in the world of Football, Health & Supplements, Sports Tech, Web3 & Crypto. Health, wellness and more recently the longevity of health has always been a huge passion, which is where my interest in optimising human performance & natural wellness products was born.