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As the Buy with Prime Director of Business and Technology at Amazon, I am responsible for building a developer portal, app store, and 3rd party partnerships to support Buy with Prime, a new feature that enables customers to purchase products and services from Amazon's trusted partners using their Prime benefits. I have over 25 years of experience in business development, new product development, negotiations, strategy, alliances, and client management, with a focus on e-commerce, media, and technology.I have successfully grown several high-profile Amazon products and services from ground up ideation to global deployment, such as Kindle and Fire TV, carving out profitable niches that outpace both internal and external competitors. I have established and maintained executive relationships with major accounts such as Netflix, ESPN, Target, Best Buy, Tesco, AT&T, Vodafone, Facebook, and many more, delivering value-added solutions that meet and exceed their expectations. I am relentlessly solution-driven, decisively building and empowering teams, processes, and long-term strategies that capture and surpass objectives for both startup and mature existing businesses. I am passionate about creating customer-centric products and services that leverage Amazon's unique capabilities and resources.
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Head Of Vehicle Sales Oem Business DevelopmentAmazon Jul 2024 - PresentSeattle, Wa, UsPartnering with global vehicle OEMs to enable customers to buy and maintain vehicles online. -
Director Of Enterprise Sales And Business Development PartnershipsAmazon Jun 2023 - Jul 2024Seattle, Wa, UsLead strategy and operations for sales, solution architects, onboarding, account management, business development, and product equity for Buy with Prime and Multichannel Fulfillment.
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Buy With Prime Director Of Business And TechnologyAmazon Feb 2021 - May 2023Seattle, Wa, UsResponsible for building a developer portal, app store, and 3rd party partnerships to support Buy with Prime. Team includes product management, software development, program managers, business development, account management, and solution architects.
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President And CooScorebook Live Dec 2019 - Feb 2021Spokane, Washington, UsScorebook Live is a sports media and technology company with offices in San Diego, Spokane, and Seattle. The company brings coaches, players, administrators and fans inside the high school sports market with innovative software and content solutions. State athletic associations, leagues, schools and teams have access to a suite of free mobile apps and websites that enable them to score their games, report scores and engage fans with Digital Scorebooks and auto-updating league, team and player profile pages throughout the season. -
Adjunct ProfessorSeattle Pacific University Mar 2020 - May 2020Seattle, Wa, UsTaught e-commerce course in MIS.https://spu.edu/undergraduate-time-schedule/detail?cid=09f0cf2a6a98bdba68d479cc3a03c60b&subj=BUS&crse_numb=4625&start_term=201903&end_term=201903&term_year=20190 -
General Manager, Amazon RestaurantsAmazon Mar 2017 - Dec 2019Seattle, Wa, UsRecruited internally to launch, grow, and operate a profitable national restaurant takeout and delivery business by offering the largest 200 restaurant brands to Amazon customers through local venues. • Developed strategy, scalable processes, and team of 30 to grow National Restaurant business from a pilot in two locations from two brands to 800 locations from 68 brands generating $10 million in revenue. • Directed product and engineering team in development of web services for integration with restaurant POS that improved “perfect orders” from 84% to 91% in 603 locations launched over two years. • Reversed a 59% drop in orders and 47% decline in customers in an inherited “lunch specials” program . • Identified opportunity to increase selection for lunch specials that elevated sales by 34%, conversion by 38%, and active customers by 20% in only four weeks. • Reprioritized product road map to launch feature for restaurants to run their dine-in promotions, resulting in 50% order lift during the promotion and 10% post-promotion continued effect.
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Director, Appstore Business DevelopmentAmazon Aug 2013 - Feb 2017Seattle, Wa, UsSurpassed quality and quantity goals for the launch of Fire Phone and Fire TV. Established an eight-manager team assigned to grow the business, entertainment, social, food, health, sports, education, and utility applications volume. Mandated four category owners to procure and maintain the top 100 apps leveraged to achieve 80% customer demand in each sector. Partnered with local country retail teams to drive growth, defining goals, creating pitch decks in local languages, and other back end functions critical to success. • Catapulted Fire TV beyond network TV channel brands within one year, achieving alignment with the top 10 third-party video apps on Apple TV and Roku. Offered 5K+ niche video brands, double that available on Apple TV and Roku. • Surpassed Fire TV launch goals in India and Japan, outpacing sales of Apple TV, Roku, and Google Chromecast sales in year one.• Hiked demand weighted coverage from 45.2% to 60.3% (Appstore vs. Google Play) over one year.
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Director, European Retail Channel Sales And OperationsAmazon Aug 2011 - Jul 2013Seattle, Wa, UsMoved to Amazon Luxembourg offices to expedite Kindle’s launch in Europe and establish a full operational team and processes. Hired and trained European Nokia VP as my backfill before returning to Seattle.• Secured physical retail store distribution from Tesco, John Lewis, Argos, Dixon’s, Media Markt, Saturn and a dozen other popular brands.• Exceeded goal of launching in UK, France, and Germany, also launching in Ireland, Spain, France, Italy, Austria, and Portugal.• Lifted same store sales by 30% by implementing a program to have field representatives confirm proper product merchandising, adequate inventory, and well-functioning demo tables at European retailers.
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Director, Kindle Worldwide Business DevelopmentAmazon Nov 2005 - Aug 2011Seattle, Wa, UsExtended Kindle book offering with newspapers and magazines, mocking up samples with the product team to effectively target specific brands. Hired and set up account management team. • Launched 15 out of the largest 20 newspapers, including Wall Street Journal, New York Times as well as 150 US and 25 foreign publications in the UK, Germany, France, Italy, Spain, India, and Japan. • Secured 30 of the largest 50 magazines, including Economist, Time, Hearst, The New Yorker, Reader's Digest, The Atlantic, and Conde Nast.• Drove global service for free wireless book downloads by negotiating multi-country agreements with AT&T, Sprint, Vodafone, NTT DoCoMo, and Qualcomm, to deliver global servicing with no roaming charge. • Negotiated and administered complicated contracts with globally recognized industry leaders spanning Apple, Samsung, Microsoft, Motorola, Sprint, Walmart, Target, Adobe, Best Buy, Target, Walmart, and Staples.
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Senior Manager, Large Account ServicesAmazon Jul 2004 - Oct 2005Seattle, Wa, UsCaptured $428M in eCommerce sales and fulfillment for ToysRUs against a $379M annual goal by strengthening online merchandising using A-B tests and integrating the BabysRUs gift registry to fuel sales. • Fulfilled a mandate to boost in-store ToysRUs traffic and enable pickup of hard-to-ship merchandise, collaborating with the company’s inventory operations team to link a live inventory feed with historical trend data to forecast daily demand. • Boosted in-store sales to 5% of online orders and expanded merchandise categories.
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Director, Internet ServicesBlackbaud Jan 2003 - Jun 2004Charleston, South Carolina, UsResponsible for defining the strategy, generating demand, and implementing fulfillment for new Internet products and services. -
Vice President, Corporate Strategy & AlliancesChutney Technologies Oct 2000 - Jan 2003Responsible for setting up strategic alliances with ISVs, VARs, and hardware manufacturers for indirect sales and distribution of Chutney's software.
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Director, Internet Strategy And Website Development ServicesIxl Sep 1998 - Oct 2000New York, Ny, UsResponsible for defining Internet business strategy and requirements for Fortune 500 companies. -
Manager, Business Strategy ConsultingAccenture May 1995 - Sep 1998Dublin 2, IeResponsible for market assessment, business evaluation, and strategy formulation for Fortune 500 companies. -
Regional Account ManagerEaton Electrical Sep 1990 - May 1994Dublin, Ireland, IeResponsible for managing indirect sales and supply chain channels for large construction projects. -
Technical Support EngineerMicrosoft Jan 1988 - Sep 1988Redmond, Washington, UsResponsible for customer support and new product testing for Microsoft Excel, Powerpoint, Word, Multiplan, Chart, Basic, and Flight Simulator for the Macintosh OS.
Russell Baker Skills
Russell Baker Education Details
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Duke University - The Fuqua School Of BusinessStrategy -
EsadeInternational Business
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University Of WashingtonComputer And Biomedical Engineering.
Frequently Asked Questions about Russell Baker
What company does Russell Baker work for?
Russell Baker works for Amazon
What is Russell Baker's role at the current company?
Russell Baker's current role is Amazon Business Development.
What is Russell Baker's email address?
Russell Baker's email address is tw****@****igy.net
What is Russell Baker's direct phone number?
Russell Baker's direct phone number is +120685*****
What schools did Russell Baker attend?
Russell Baker attended Duke University - The Fuqua School Of Business, Esade, University Of Washington.
What are some of Russell Baker's interests?
Russell Baker has interest in Exercise, Home Improvement, Shooting, Reading, Sports, Golf, Fishing, Home Decoration, Health, Cooking.
What skills is Russell Baker known for?
Russell Baker has skills like Business Development, Strategy, Business Strategy, Start Ups, Strategic Partnerships, Product Development, Management, Crm, Retail, Product Management, Negotiation, Contract Negotiation.
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