Russell Holm

Russell Holm Email and Phone Number

Digital Paid Media Executive @ Matter Made
Russell Holm's Location
Kansas City Metropolitan Area, United States, United States
Russell Holm's Contact Details

Russell Holm personal email

Russell Holm phone numbers

About Russell Holm

Proven marketing executive with 14+ years of digital and traditional marketing and advertising centered around user acquisition and growth. Expert On:Demand Generations: - PPC / SEM / Paid Search - Google AdWords, Google AdSense/DisplayNetwork, Bing Ads, Mobile- Social - Facebook, LinkedIn, Twitter advertising and engagement campaigns- Content Marketing: Thought Leadership, SEO, Partnerships- Display / Programmatic: Quantcast Advertise, Google AdX, Facebook API, Facebook Exchange, AppNexus, Rubicon, AOL, OpenX, Pubmatic, AdTech, Doubleclick, Atlas Solutions, Sizmek/Mediamind, Mediaplex, LiveRamp, Spongecell- ABM: Demandbase, 6sense- SEO- Web Analytics - Google Analytics, Quantcast Measure, Adobe AnalyticsViewability & Brand / Inventory Safety: MOAT, Integral Ad Science, DoubleverifyAttribution: Convertro, AdometryTools: Microsoft Excel, Tableau Desktop, Tableau Server, SQL, qSQL, Microsoft Powerpoint, Microsoft Outlook, SEMrush, SpyFuOnline Marketing - Digital Marketing - Search Engine Marketing (SEM, Search Advertising) - Display Advertising - RTB - Direct Response Marketing - Brand Marketing - Prospecting - Retargeting - Full Funnel - Manager - Big Data

Russell Holm's Current Company Details
Matter Made

Matter Made

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Digital Paid Media Executive
Russell Holm Work Experience Details
  • Matter Made
    Head Of Paid Media
    Matter Made Apr 2022 - Present
    Denver, Colorado, Us
    Head of Paid Media line of businessMatter Made is the secret team behind some of the most notable technology companies in Silicon Valley. From marketing strategy and leadership through execution and results; Matter Made works with unicorns to drive hockey-stick growth.Companies like Dropbox, G2, Hopin, Loom, Productboard and countless others rely on Matter Made to embed with their teams and help scale marketing initiatives.
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  • Spring Venture Group
    Director Of Paid Media
    Spring Venture Group Sep 2020 - Apr 2022
    Kansas City, Missouri, Us
    Responsible for all first party acquisition channels including Digital (Paid Search, Paid Social, Programmatic, Video, SEO) and Traditional (Linear TV, Direct Mail, Radio and OOH) for Spring Venture Group's United Medicare Advisors and Smart Match brands.
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  • Roi
    Senior Manager, Digital Media Strategy
    Roi Apr 2019 - Sep 2020
    San Francisco, Ca, Us
    Leader of digital media strategy practice that worked directly with client C-Suite for B2B (Technology, Security, SAS) and B2C (eComm) to develop, implement, and scale their full funnel marketing strategies. Liaison internally with channel SME's to execute flawlessly and ensure we are hitting client objectivesChannel Strategy Included- Paid Search (Google, Bing, Direct)- Paid Social (LinkedIn, Facebook)- Display (Programmatic via TTD)- Account Based Marketing (ABM) (Demandbase and 6sense)- Live Chat (Drift)- Content- SEO- Direct Media Buying- Affiliate Partners
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  • Scribd
    Senior Growth Marketing Manager
    Scribd Jan 2018 - Apr 2019
    San Francisco, California, Us
    Managed paid media performance and growth strategy for Google, Bing, Facebook, Youtube, and Programmatic Display across the Ebook, Audiobook, and Documents business products. Developed LTV modeling for each product to ensure profitable growth for paid acquisition channels. Oversaw the implementation of Salesforce DMP (Krux)Scribd is a membership that gives users access to the world’s largest online library of books, audiobooks, sheet music, news, and magazines
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  • Kalo
    Marketing Manager
    Kalo Oct 2016 - Dec 2017
    New York, Ny, Us
    First marketing hire at the enterprise software start-up that enabled organizations to manage their expanding freelance and vendor workforce.Developed company buyer personas, implemented web analytics and tracking platforms, built content marketing and traditional communication strategy, collaborated with senior sales leadership on LTV and lead quality modeling, and managed all advertising channels across US and EMEA markets
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  • Quantcast
    Campaign Analyst
    Quantcast Aug 2014 - Oct 2016
    San Francisco, Ca, Us
    Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. - Launch, manage, and optimize display campaigns across 13 major RTB exchanges employing Quantcast Advertise targeting- Dig into performance data using SQL, Tableau, Microsoft Excel, and internal dashboards- Utilize Quantcast Measure seasonality and customer insights data to proactively identify client scaling and performance opportunities- Collaborate with Sales, Operations, and Engineering to ensure campaigns are setup, trafficked, and delivered on time and on budget
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  • Quinstreet
    Manager, Search Engine Marketing (Ppc)
    Quinstreet Jul 2013 - Aug 2014
    Foster City, Ca, Us
    Manage Google Search for Quinstreet's Education Vertical- Identify new growth areas and set campaign launch strategy- Use keyword tools and Microsoft Excel to build out large keyword sets, set accurate bids, and write highly customized ad copy- Break down data from Google Analytics and AdWords into Pivot Tables to make informed campaign Optimization decisions- Currently learning to create automated reports in Big Data tool Tableau Desktop- Maintain close relationship with client reps to ensure open communicationMobile Expertise:- Created Mobile Search Best Practices in adapting Desktop campaigns to Mobile- Take an analytical and data driven approach to testing new mobile specific strategies. - Constantly test new AdCopy, Geo Targeting, and Ad Extensions to improve under-performing areas.- Lead discussion with website developers to optimize mobile specific landing pagesExperience managing campaigns for:Google Search (Google and Syndication Partners)MSN / Yahoo Search AllianceAdMobInMobiAdsMobi
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  • Quinstreet
    Ppc (Paid Search Sem) Trader
    Quinstreet Feb 2011 - Jul 2013
    Foster City, Ca, Us
    - Assisted Launch and Optimization teams in building out new and expanding, optimizing, and running A/B tests on historic PPC campaigns for Google Search, Google Display, MSN/Yahoo/Bing Ads, MSN/Yahoo/Bing Display Network, and other 2nd tier networks- Applied competitive landscape ad research, large scale keyword list creation (Excel and Google/Bing Keyword Tools), and historic performance data to build out new and expand existing PPC campaigns - Analysed performance data to optimize campaigns and identify areas to test
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  • Quinstreet
    Client Strategy & Development
    Quinstreet Dec 2010 - Feb 2011
    Foster City, Ca, Us
    By combining a deep marketing focus, an unsurpassed media reach, and innovative technologies, we leverage the power of the Internet to connect you to the customers you want.
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  • Lockton Companies
    Sustainability Program Manager / Intern
    Lockton Companies Oct 2009 - Nov 2010
    Global, Us
    • Developed Lockton’s Sustainability Program from scratch, including an audit of all office systems and contracts, marketing and branding campaigns, and testing supply-line changes.• Created and implemented a communications plan.• A focus on associate efficiency and reducing carbon footprint resulted in:o Wrote a plan that will save $75,000 in office supply costs over five years while increasing corporate brand value. o Implemented recycling/composting program that significantly reduced waste.• The program is now being considered for company-wide rollout.
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  • Bauhausbeats
    Lead Developer
    Bauhausbeats Jun 2009 - Nov 2010
    • Designed and wrote html code for three website redesigns• Directed communication from artists and music labels to a staff of three writers

Russell Holm Education Details

  • University Of Southern California
    University Of Southern California
    Political Science And Government
  • Redwood High School
    Redwood High School
    High School Diploma

Frequently Asked Questions about Russell Holm

What company does Russell Holm work for?

Russell Holm works for Matter Made

What is Russell Holm's role at the current company?

Russell Holm's current role is Digital Paid Media Executive.

What is Russell Holm's email address?

Russell Holm's email address is rh****@****ail.com

What is Russell Holm's direct phone number?

Russell Holm's direct phone number is (617) 335*****

What schools did Russell Holm attend?

Russell Holm attended University Of Southern California, Redwood High School.

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