Rusty Walters Email & Phone Number

Galway, IE

Columbia, MD, US

Miramar Beach, Florida, US

• With this organization, I spearheaded an omni-channel strategy creating a fully integrated experience including service, e-commerce, and in-store representation. I established customer service satisfaction (CSAT) and.
• Transformed customer experience organization leading to a 100% increase in CSAT scores and service-level agreement (SLA) adherence.
• Boosted net promoter score and strategically elevated volume of digital touchpoints resulting in a 10% improvement in customer life-time value (CLTV).
• Initiated Year-over-Year revenue increase of 30% by redesigning retention and loyalty strategy.

New Britain, CT, US

• In this position, I oversaw an international team tasked with improving global measurement frameworks, technology, and personalization to deliver exceptional customer experience. I cultivated a customer experience.
• Amplified global marketable database by 150% in 12 months.
• Onboarded global team leading to 200% increase in content production and over 500% growth in digital engagements per user.
• Reduced operating costs by 25% through redesigning customer service tactics.
• Created personalized omni-channel experiences resulting in 30% boost in CLTV.

New Britain, CT, US

• During my time as Director of Global Marketing, I engineered a customer experience technology ecosystem, including CDP, CRM, operations, and automation. While focusing on customers, I also forged critical partnerships.
• Mentored and trained over 400 global marketers on a centralized platform.
• Developed strategic partnerships leading to 30% reduction in contract expenditures.

New Britain, CT, US

• In this role at Black & Decker, I fostered a Digital Marketing Steering Team (DMST), comprised of 40 marketing leaders, and communicated customer data to company leaders in executive and board meetings. Furthermore, I.
• Overhauled ratings and review program in North America, increasing website conversion rates by 125%.
• Created standardized digital attribution models, leading to 25% improvement in digital spending efficiency.
• Pioneered Workplace by Facebook for internal communications, now attracting over 30K users daily.

New Britain, CT, US

• While managing digital marketing, I administered a multi-million dollar cross-channel digital advertising budget. In addition, I recruited and mentored social media and digital marketing teams, using analytics to.
• Promoted to Senior Digital Marketing Manager in less than a year due to exemplary performance.
• Established omni-channel content plans to ensure launch of BlackandDecker.com

New Britain, CT, US

• In my first position at Black & Decker, I directed social media enterprises for all of North America for the division and developed a social customer service branch. I also interacted with customers and monitored.
• Recognized for drive and dedication to the business and advanced to Digital Marketing Manager in under two years.
• Awarded prestigious Eagle Award for my work in establishing social media programs

Hunt Valley, MD, US

• At MGH, Inc., I set key performance indicators for online campaigns and regularly outperformed industry standards. In addition, I formed critical relationships with community members who became the number one resource.
• Developed award-winning location-based social media campaigns for local businesses. Russell, are there any titles for the awards the campaigns received?

New York, NY, US

I was in charge of scheduling and running on site promotions for WHFS in Baltimore. I also handle obtaining products for station giveaways and promotions, maintaining detailed winners datatbase, and helping to create events for sponsors.

Baltimore, MD, US

Bachelor'S, Public Relations, Advertising, And Applied Communication

High School Diploma