John Russell Yao Email & Phone Number

Philippines

Your source for all retail custom, movie-inspired, and replica lightsabers in the Philippines!Saber Source is a hobby-centric platform, both physical and online, for content, marketing, and sales for duel-grade lightsabers.Saber Source's mission is to provide Star Wars fans with access to duel-grade custom sabers which are of great quality and value for money, and provide unparalleled after-sales service including parts, repairs and upgrades of lightsabers.

Pasig, National Capital Region, Philippines

– Overall in-charge of sell-out (B2C) of all CE product lines of LG Philippines– Plans yearly, monthly and daily sell-out targets of almost 1,000 dealer branches, per product line, per subcategory– Creates strategic on-the-ground marketing activities to achieve target sell-out numbers per store, per dealer, per product category– Monitors competitor activities, pricing, andvpromotions, and proposes countermeasures to improve/maintain sell-out share on a per branch basis– Analysis of data collected to support other related departments (e.g. ProductMarketing, Sales, Marketing Communications)– Manages all promoter incentives and manpower agency-related transactions ensuring efficient, timely and accurate manpower investments

Ncr - National Capital Region, Philippines

– Mainly in-charge of the Platinum Karaoke brand, marketing for consignment, modern trade and online– Also involved in marketing for the GameXtreme brand (gaming and gaming consoles)– In charge of developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to stakeholders, and building awareness and positioning for the company's brands.– Gives directions and decisions to the 3 main marketing departments: Trade Marketing, Marketing Communications and Digital Marketing

Ncr - National Capital Region, Philippines

As head of Marketing for Xtreme Philippines, I am overall in charge of all short and long term marketing strategies of the organization, including, but not limited to:- Development and management of the 3 Xtreme marketing pillars: Product Marketing, Marketing Communications, Channel Marketing- Formulation of the marketing strategy for the company in line with company objectives- Management of all product sourcing for all product lines, including negotiation of pricing and terms- Planning and monitoring of promotional campaigns, ATL, BTL and TTL- Creation and management of effective communication activities across all media including advertisements, PR and events- Overseeing production of all marketing collateral- Overall responsible for brand management and corporate identity- Direction of in-store marketing management including hero products, display consistency, training, promotions, etc.

Ncr - National Capital Region, Philippines

– Overall in-charge of the Strategic Marketing department, with access to all directors and the CEO of the company– Oversees two groups: Product Marketing & Marketing Communications– Manages multiple brands of building & industrial systems (Carrier, Toshiba, Midea, Otis) while creating strategies to position all brands into one solutions program– In-charge of overall marketing communications of the business unit– Establishes correct and logical pricing structures & programs, taking into account the strengths and weaknesses of all brands carried & competition– Manages sourcing of products from different factories all over the world

Ncr - National Capital Region, Philippines

– In charge of designing vertical-based solutions & services for the HVAC/R industry– Manages multiple brands of HVAC/R under the Business Solutions Group team, with the prospect of expanding to Building Integration Solutions– Shares strategies on how to sell solutions as opposed to competition– Establishes correct and logical pricing structures & programs, taking into account the strengths and weaknesses of all brands carried– Manages sourcing of products from different factories all over the world

Pasig, National Capital Region, Philippines

In-charge of overall strategy and direction of Residential Air Conditioners (product road map development, pricing & promotions, both ATL and BTL)– Responsible for achieving yearly target sales, operating income, sales support, marketing budget allocation, inventory management, and market share management.– Coordinates with LG Electronics Korea for strategy planning and marketing support– Aligns with sales team regarding forecasting and channel distribution/allocation– Monitors supply chain for proper stock scheduling and allocation together with overseas factory (China, Thailand)– Key decision maker for In-Store Marketing activities (display, promoters’ incentive, etc.)– Monitors Commercial Air Conditioner demand for Specialist channels

Philippines

Philippines

Bachelor Of Science (Bs), Management

Activities and Societies: Ateneo Celadon Major in Communications and Technology Management

High School

Activities and Societies: Debate Team, Stephenian Chorale