With more than thirty years of experience in public relations and over 48 years in the printing industry, Genesis Marketing owner Russ Hicks offers customers a wealth of industry knowledge, along with an understanding of modern marketing media.Following a trade apprenticeship in composition/page-assembly and time spent working on the print shopfloor, the production office, and in sales, Russ moved to the supply side of the industry, working with AM International and with Monotype Systems pre-press products in both domestic and international marketing roles.Having written many trade magazine articles on a variety of industry topics, Russ is fully aware of what journalists require by way of input and assistance in their own creative tasks.Media input experience extends across blogs, web pages, RSS feeds, and the creation of social media pages on Twitter and LinkedIn for customers.Genesis Marketing's PR expertise has been utilised in many sectors of the print industry, including: commercial sheet-fed offset; newspaper and commercial web offset; digital for both commercial print and labels; packaging product; pre-press and post-press. Products represented have included companies involved in pre-press, offset-litho sheet-fed, web offset, digital, and finishing, as well as specialist packaging products.