I'm a results-driven and creative marketer with proven experience in start-up, public, and non-profit organizations including the STXBP1 Foundation, SAP, Sybase, CBS / CNET, Listen Networks, Excite@Home, Macromedia / Adobe, AMPEX Media, and Mitsubishi Electronics. I've also gained invaluable experience by working at various marketing agencies throughout my career. With expertise in digital marketing, social media, online communities, web publishing, and traditional offline marketing strategies, my core strengths have encompassed leading global marketing initiatives focusing on messaging and positioning, advertising and brand awareness, demand generation, revenue-generating program development, and sales enablement. A few of my career notables have been co-founding a nonprofit for the rare genetic disorder STXBP1 and launching a series of industry firsts including - the first online communities on CBS Interactive; the world’s first digital music subscription service with Rhapsody; the ubiquitous web publishing platform of Flash, Dreamweaver, and Fireworks by Macromedia; and the world's largest presentation monitors by Mitsubishi Electronics.Specialties: Marketing strategy and planning, messaging and positioning, brand development, customer acquisition, closed-loop lead gen systems, sales funnel analysis and CRM implementation, marketing materials development, marketing programs execution and analysis, trade show exhibits, advertising, collateral, websites, email marketing, direct mail, search engine optimization, search engine marketing, PR, fire-walking
Listed skills include Integrated Marketing, Product Marketing, Email Marketing, Lead Generation, and 31 others.