I am a founding board member of this non-profit foundation focused on STXBP1 disorders. Our mission is to promote awareness of this rare genetic disease, accelerate research, and ultimately find a cure. I lead the brand strategy, foundation identity, and various marketing communications functions.

While part of the Global Brand and Awareness Marketing group, I managed the brand health for SAP using tools like Blue Ocean's Brand Navigator for relative brand strategy insights. I was also the in-house expert on performance measurement for all paid media advertising campaigns and the response handling process of leads via MSIGHTS, another 3rd party MarTech partner. Throughout my 14+ years at SAP, I guided the development of global ad programs as part of the Advertising and Amplification teams by on-boarding newly acquired brands. I worked closely with stakeholders around the world to launch digital marketing campaigns that created awareness, provided thought leadership, generated demand, fostered consideration, and ultimately contributed revenue. As a digital media expert, I guided our marketing teams across worldwide regions to develop an effective mix of tactics while exploring the latest opportunities in advertising like programmatic audience buying.Previously, I ran the Mobile Integrated Plan as part of Global Audience Marketing where I developed the strategic framework and interlocked the best teams to increase brand preference and drive demand for SAP solutions. - Define the messaging, positioning, strategy, and campaign activity dashboard- Work with subject matter experts and cross-functional teams to program content - Manage ad agencies to develop campaigns for use worldwide- Own the integrated marketing plan, advertising campaigns (print, online, & outdoor), Google key words optimization, Webcasts, podcasts, videos, direct marketing (email blasts, newsletter), advertorial, special reports, website, and all assets for demand generating campaigns (analyst reports, surveys, white papers)- Drive success in terms of increased brand awareness and preference with enterprises looking to mobilize their business applications- Continue the cadence of delivering monthly activities for target prospects, customers, partners & key influencers.

Directing the marketing strategy, brand development, and customer acquisition plans for a new social networking and productivity application designed specifically for the X-Boomer market. * Ad Agency review and selection; ongoing projects include market size and segmentation analysis, quantitative and qualitative research, persona development, naming, corporate identity, brand development, and messaging matrix system including brand promise, value proposition, tagline, elevator pitch, and unique landing page copy* Email Service Provider review and selection, copywriting, deployment * Website planning, design and development * Events selection, management and measurement

Drove the integrated marketing and communications strategy at Lithium Technologies, the leading SaaS provider of on-demand enterprise communities. * Developed a simplified messaging platform based on market segmentation analysis and primary research to position Lithium as an emerging leader in the online support space* Deployed a closed-loop system for lead valuation; created, tested, and optimized all lead sources; fed over 200 leads per month into the pipeline; measured funnel conversion and sales wins by campaign; reported weekly via integrated Salesforce dashboards* Deployed SEO and SEM programs to increase brand awareness and drive demand * Developed communications plans to increase media exposure; managed thought leadership, client reference, and lead nurturing programs; blogged frequently* Relaunched the Lithium brand based on surveys and logo / ID studies; developed collateral system; published style guide; rebuilt website; redesigned show displays and industry ads

Director of Product Marketing, Community DivisionDeveloped and managed the ad product and industry marketing efforts for the 3 lifestyle brands at CNET – Webshots, CHOW, and UrbanBaby.* Define, build, and promote ad packages as diverse as photo contests, foodie road trips, and mommy message boards* Identify and create new sponsorship opportunities like Best Buy Digital Imaging partnership at $1.2M* Increase brand awareness for industry positioning* Generate ad sales leads through events like OMMA and ad:tech and targeted vehicles like MediaPost yielding an average of 400 new leads per month... See more at russnovy.comDirector of Marketing, WebshotsDeveloped and implemented an integrated marketing and communications plan for Webshots - the Web's largest photo sharing community. Create new messaging to address overall marketing, product development, and brand development strategies* Drive subscriptions and renewals for Premium Membership ... See more at russnovy.com

Developed and executed the consumer, trade, and corporate marketing plans for this online music company. Successfully launched the world’s first digital music subscription service ahead of label-backed initiatives and against the “free” offering of the peer-to-peer pirate services. See more at http://www.russnovy.com/

Developed marketing strategies and communications plans for the trade marketing division. Marketed the Excite portal, BlueMountain Arts site, MatchLogic marketing services and Enliven rich media solutions to advertisers, ad agencies and online marketing professionals. See more at http://www.russnovy.com/

Developed an overall marketing plan with team of 6 that supported sales by finding and presenting outstanding examples of products in action. Showcased examples via the first-ever collection of galleries, case studies, tutorials and designer techniques. Prevous positions were Marketing Communications Manager and Corporate Advertising Manager. See more at: http://www.russnovy.com/

Promoted 4 product lines – audio, video, data, and instrumentation tape. Successfully transition Ampex Media to Quantegy. See more at http://www.russnovy.com/

Promoted 4 professional product lines – monitors, projectors, printers, and VCRs. See more at http://www.russnovy.com/

Main contact for named accounts in NYC metro including Hertz, J&J, Putnam Publishing, Agfa, and Houghton Mifflin.