Co-Founder, Product, Technology & Strategic Partner Manager
São Paulo Area, Brazil
Spearheaded the launch of the company providing the most accessible app building platform. Established the product development methodology (Scrum), its vision, strategy, and roadmap, ensuring high standards of service and customer satisfaction. Responsible for the communication between the company, Vivo (biggest Brazilian mobile carrier) and media partners, speeding up the app creation process and its publication on Vivo’s app store (managed by Portugal Telecom).• Managed the design and evolution of the product interface, enforcing the use of UX best practices throughout the product’s lifecycle.• Used Lean Startup, Business Model Canvas and Empathy Map to better understand the user and evolve the product.• Built and directed a team of top-performing professionals including engineers, designers and marketers.• Created a prioritization methodology considering all 6 personas to define user stories ROI.• Managed the development of tools to speed up the creation of apps by the media companies and to automate the deployment of apps on Vivo’s app store.• Achieved a revenue of R$1KK selling apps on Vivo’s app store.• Hands-on developed services in PHP (Cake PHP), Java (GWT) and Web Technologies (HTML, CSS, and JS).