Lauren Russo Email and Phone Number

Worked with clients to implement solutions around salesforce.com. Scope, architect, conduct requirement sessions and assist in technical architecture in a Business Process Review. Manage implementation projects from post sale to post go-live. Manage resource requirements on each project and write customer deliverables and implementation plans. Provide customer training and configure Salesforce.com.

Managed and grew the operations team within the Career Office in a newly defined role managing data, analytics, technology, marketing, communications, and events. Streamlined business processes through leveraging technology and focusing on quantitative KPIs. • Identified opportunities to leverage the Salesforce.com platform to automate processes including the employer event engagement process, career trek application, resume collection and return, and feedback mechanisms. • Analyzed and identified 10 key student success (i.e. graduation/job placement) metrics and quantified each measure’s impact on success to easily identify students that need intervention. • Oversaw data integration, business process build-out, and data management on a suite of 5 applications including Salesforce.com, Chronus mentoring software, Career Buffs job board, Qualtrics survey tool, and CERVIS event management tool.• Supervised a staff of 3.

Leveraged the power of dynamic Salesforce.com reporting to standardize placement and engagement reporting with over 1,000 reports and 80 dashboards annually.• Designated Salesforce Org ‘Super User’ and point person for creating all Salesforce.com reports (1,000 annually) and creating dashboards (80 annually) for the Career Office.• Built and implemented all Qualtrics survey mapping to Salesforce.com for students’ interests and feedback surveys, automatically triggering over 30,000 new employment records and 1,700 student career interests within the first year of implementation allowing the Career Office to scale our understanding of students’ career needs and interests. • Built, implemented, and created a new process to make company site visit applications electronic and streamlined, saving data-entry and application management time for the Career Office, as well as creating a unified application on the students’ side.• Analyzed senior job data from 2009-present to create a visual story of historic placement data for the School, providing insight into hiring trends. Allowing us to understand students graduating without jobs and target them earlier in the year, resulting in an increased placement rate for those typically unplaced.• Identified 3 key factors as to why students are more likely to have a job upon graduation through regression analysis in SPSS and communicated factors with current students to drive increase in engagement with those factors.• Moved from data collection system on paper and in Google Docs/Excel to Salesforce.com, saving 500 hours of data-entry time and improving reliability and consistency of information. Increased student survey response rate from an average of 50% to 99%.• Utilized Tableau to visualize historic placement data.• Liaison with IT on all new requirements, build-out, and implementation of Salesforce.com for the Office.

• Coordinated logistics, marketing and management of 25+ annual events (First-Year Orientation, Networking Nights, Career Fairs, Program Kick-Offs, etc.) with between 100-1,000 people in attendance.• Designed, created and produced all marketing and communication materials using Adobe Illustrator, Drupal, and other platforms, including brochures, handouts, promotional items, website content, and social media content.• Created a strategic annual calendar of events for the Office and collaborated with other University departments to coordinate scheduling. • Designed and implemented monthly Career Development newsletters and bulletins, sent to 3,700+ students via MailChimp. • Developed an email marketing strategy to students and increased open and click rates from 30% to 50% and 3% to 7% respectively, in 9 months.• Supervised event volunteers and student workers, including one student assistant for 10-15 hours a week.