Always smiling and welcoming, you can see straight away how curious and enthusiastic I am in my job.I like having a unique perspective when approaching the marketing issues of clients I work with, being creative in working with consumers in different ways to get the answers clients are looking for, as much rich and insightful as possible. The endless possibilities that the social media today create to get in touch with consumers are just the cherry on the cake!Global brands are the focus of my experience: I love being involved in projects with an international footprint, embracing the challenge of making global and local instances successfully meet. I think that working on global brands, with different teams and on different markets, taught me to always keep an eye on the goal clients and I want to achieve with that project, and to develop a pragmatic approach to things, delivering actionable results to funnel clients’ strategies. During my +10 years in marketing & market research, FMCG brands were naturally core, although, as an Italian in love with fashion, I extended my experience to luxury brands too.