Agencies:BBH NY, Carmichael Lynch, Capsule, Creature Seattle, Cue, Division of Labor, Duffy & Partners, Elephant, Fallon, Latitude, MONO, OgilvyOne, Persuasion Arts & Sciences, Riva Partners, Saltworks, Solve, SS+K, Stratosphere, StrawberryFrog, SQUIDBrands:adidas, Alterna Capital Solutions, AMC Network, Apple, ASICS, Aytm, Bahamas, Bind On-Demand Health Insurance, BMW, California Redwood Company, Converse, Deluxe, Dyson, Ecumen, Element, Google, Harvard Business School… Show more Agencies:BBH NY, Carmichael Lynch, Capsule, Creature Seattle, Cue, Division of Labor, Duffy & Partners, Elephant, Fallon, Latitude, MONO, OgilvyOne, Persuasion Arts & Sciences, Riva Partners, Saltworks, Solve, SS+K, Stratosphere, StrawberryFrog, SQUIDBrands:adidas, Alterna Capital Solutions, AMC Network, Apple, ASICS, Aytm, Bahamas, Bind On-Demand Health Insurance, BMW, California Redwood Company, Converse, Deluxe, Dyson, Ecumen, Element, Google, Harvard Business School, Heineken, Hitachi, Hostess Brands, Johnson Controls, Lifetime Fitness, Macy's, Mayo Clinic, Mrs. Meyer's Clean Day, NASCAR, Nike/Bauer, Opel, Optum, Paychex, Pioneer Management Consulting, Purina, Science Museum of Minnesota, Sesame Workshop, Shock Doctor, Thymes Essentials, Trek, TurboChef, UnitedHealth Group Ventures, Unisys, USA Women Eagles Rugby, ViewpostSpecialties: Creative direction, ideas and writing for Digital, Engagement, Social, Content, Print, TV/Video, Campaigns, and whatever you want to call whatever is you need to do. Show less

Provided strategy, executive coaching, creative direction, and content creation as a senior leader—collaborating on all aspects of successfully bringing a start-up to market, from helping to raise investment capital to developing strategic partnerships with some of the country’s largest financial institutions and payment technology innovators, and developing it into an award-winning B2B financial technology (FinTech) and Software-as-a-Service (SaaS) company and brand. My… Show more Provided strategy, executive coaching, creative direction, and content creation as a senior leader—collaborating on all aspects of successfully bringing a start-up to market, from helping to raise investment capital to developing strategic partnerships with some of the country’s largest financial institutions and payment technology innovators, and developing it into an award-winning B2B financial technology (FinTech) and Software-as-a-Service (SaaS) company and brand. My responsibilities included: Brand Development, Creative Strategy, Creative Direction of internal teams and agency resources, Copywriting for Marketing and Product, Social Media content strategy and creation, and Strategic Communications (PR, Media Relations, Analyst Relations, Government Affairs, Crisis Communications). Show less

Instructed, creative directed and mentored copywriters, art directors, and designers on the four creative principles of Truth, Intelligence, Wit, and Charm.

Improved brand consistency and elevated the quality of work across multiple office locations and media by bridging the gap between advertising, design, and digital campaigns.

Improved brand consistency and elevated the quality of work across multiple office locations and media by bridging the gap between advertising, design, and digital campaigns

Introduced students to the strengths and limitations of the digital medium while reinforcing the importance of a consistent brand experience across all media.

Collaborated with multiple creative disciplines to advance brand consistency and elevate the quality of work across all media

Discovered the difference between working with designers and working with art directors, and the importance of ‘the idea’ no matter who’s on your team.

Cut my teeth on retail TV, radio and print advertising for one of the nation’s largest airlines.

Learned the ropes by seeing how rope is made. Ask me about my first and only radio spot for Hormel SPAM.