The Mount Sinai Health System is an integrated health care system providing exceptional medical care to our local and global communities.

Conservation International's mission is to empower people to protect our most fundamental needs (food, water, a stable climate, etc.) for the benefit of all life on Earth. Building upon a strong foundation of science, partnership and field demonstration, CI helps societies responsibly and sustainably care for nature and our global biodiversity for the well-being of humanity.

The Conquer Cancer Foundation (CCF) of the American Society of Clinical Oncology (ASCO) seeks dramatic advances in the prevention, diagnosis, treatment, and cure of all types of cancer. Toward a world free from the fear of cancer, CCF funds breakthrough research, quality care initiatives, and trusted patient education resources. CCF supports research focused on every moment that cancer touches people’s lives – from prevention to end-of-life care – and work addressing all types of cancer, including the rare and traditionally underfunded. CCF is committed to advancing cancer care for patients worldwide, and has provided support through training and research in more than 100 countries.

Make-A-Wish® grants the wish of a child diagnosed with a life-threatening medical condition in the United States and its territories, on average, every 38 minutes. • Effectively implemented new digital strategy that reduced expenses by 47% and increased revenue by $1.3MM YOY.• Created new analytic dashboards and quarterly reports to help monitor digital platforms. • Developed new communication schedule to include proper segmentation and cadence for emails. This channel saw an 8% increase in open rates, 20% increase in click-through and ultimately surpassed the previous year’s revenue within 4 months. • Reduced cost-per-dollar ratio for the email program by 35% and increased revenue by $351,000 YOY.• Designed and implemented new-shared services that ensured brand consistency and quality of work.• Successfully managed digital team to support all field offices and collaborate better with internal department.• Produced a new social media campaign to increase revenue by over 60% for the historically non-active channel.• Started mobile communication service for the Foundation to include cultivation and solicitation of subscribers. • Supervised direct reports to effectively manage all digital fundraising platforms.• Increased online auction revenue through our eBay platform by 170% YOY.• Implemented new peer-to-peer fundraising strategies with chapters and increased revenue by 55% YOY.

• Lead clients, internal teams and cross-functional teams with innovative thinking and best practices.• Managed online promotions and campaigns for Sears, Home Depot, KitchenAid, Subway, GameFly and Safeway.• Implemented a new online strategy for Sears monthly pooled sweepstakes resulting in the highest new user registration for their loyalty program than any other promotion they had previous done. To date, for the month of April, the promotion has received over 37,000 new registrations. • Designed a new Facebook “firedrill” promotion for Home Depot giving users that like their page the chance to receive exclusive discounts on various products. Home Depot saw over a 20% increase in likes during the promotion period. • Maintained workflow process to ensure timely completion of deadlines by conducting weekly meetings, creative reviews, one-on-one check-ins and monitoring the project status through the use of ActiveCollab.• Created siteflows and wireframes of interactive sites to illustrate a users online experience.

• Conceptualized web-based tools that allow the company to update daily changes and save thousands of dollars/year.• Managed five person staff and worked closely with other departments to make digital projects run smoothly by managing interdepartmental teams and enforcing project deadlines.• Developed strategic direction of corporate and development sites to enhance communication with investors, retailers and consumers to allow faster leasing of new locations, generate public interest and maintain credible reputation.• Oversaw the $2 million digital budget including forecasting, actual vs. budget performance and digital media buys.• Legal review of documents and vendor management – negotiated contracts with Exact Target and SecureOne.• Implemented regular email broadcast schedule for all center that resulted in better service quality and an improved email deliverability rate, increased from 75% to 92%.• Designed unified corporate giveaway promotion that resulted in doubling the size of our database to 400,000 records.• Monitored SEM for gift card website and adjust CPC based on daily performance.• Redesigned websites to make them more robust and user friendly by creating a new information architecture, improving main visitor performance metrics. Monthly visits increased by 4% and page views by 7%. • Revamped email layout to resemble more consumer look, resulting in a 3% increase in CTR.• Analyzed Google Analytics to evaluate campaign performances, digital media buys, SEO. • Constructed social media effort guidelines and manage messaging for key initiatives on Facebook and Twitter. Worked with Restoration Hardware and created engaging messaging that prompted a sell-out of a previously idle product.• Managed the development of announcements to highlight key company accomplishments via the website.

• Project managed new service and product offering launches via the web and performed A/B testing to optimize results.• Managed web-marketing efforts including: search engine optimization, activity analysis, project management of site development and updates. Closely work with web team to ensure timely and accurate work.• Maintained email schedule and drafted weekly broadcast to highlight key sales on products.• Oversaw branding guidelines and verified proper use on all corporate collateral, Web sites, and digital media. • Worked with Omniture to evaluate website performance and user engagement. Repositioned inventory to boosts sales.• Supervised vendor relationships and established internal team to evaluate performance. Established guidelines for engaging new vendors and service providers.• Company Liaison with industry analysts (IDC and Gartner). Coordinated monthly briefings, market research request, and performed product/services analysis.

• Company trainer for Phoenix office. Conceptualized and established project guidelines and procedures to create an efficient and effective workflow environment by eliminating redundant steps, created standardized forms and formalizing processes. • Compiled data for research and analyzed information to keep clients competitive; developed effective media messages. • Composed job tickets to convey client direction/feedback concerning ad materials to the creative teams.• Provided all necessary materials to all departments and fostered valuable internal communication.• Managed workflow process to ensure timely completion of deadlines. Ensured proper shipment and delivery of materials/artwork to newspapers, magazines, television stations, radio stations, and printers. • Scheduled and facilitated weekly status meetings to keep departments and information up-to-date.

• Executed over 200 promotions per month for Kingston Technology with online partners such as newegg.com. • Managed client portfolios to ensure accuracy and timeliness of promotions through a detailed step-by-step setup process with quality checks for accuracy.• Maintained promotional database to effectively handle all client problems, questions, and requests.• Established working relationships with internal departments to ensure a conducive environment for a smooth promotion process, measured through audits on completed promotions to assess the quality of work performed.

• Researched and identified key events for clients such as BPAmoco and Citgo that increased consumer brand awareness. • Trained and managed field representatives to effectively execute and finish promotions successfully.• Met and exceeded pre-established gas card application approval rates by 14 percent for Citibank.• Coordinated logistics of promotional supplies to ensure on-time arrival for exhibits and display booths.• Developed brand positioning strategies, pricing structures, and tactical implementation processes for companies.