Rusti Porter Email & Phone Number

California, United States

Nestled in the sun-drenched idyllic countryside of Sonoma Wine Country, The Wolf & Horseshoe is an eclectic, luxury estate, farm and boutique retreat space boasting elegant guest accommodations, and is the perfect venue for intimate Executive, Creative/ Brand Retreats and photoshoots. Recently remodeled, the project involved 9 of Sonoma's top interior.

Alameda, CA, US

Petaluma, CA, US

New York, New York, US

Sonoma, CA, US

Teamed up again with Jon Sebastiani, as Sonoma Brands re-acquired KRAVE in Spring 2020 from Hershey. Reset the marketing foundation, positioning and strategy with a fresh, bright, and disruptive new visual identity and package; a switch to 100% grass-fed beef; the launch of a Zero Sugar Line and a plant-based offering; and an entirely refreshed digital.

San Leandro, California, US

Napa, California, US

Seattle, WA, US

Emeryville, CA, US

• Focused on a way to create impact through my work, REBBL’s commitment to disrupting the natural products industry, as well as the very idea of the business, was a dream opportunity. The functional plant-based beverage.
• Converted to 100% post-consumer recycled bottle
• Grew social platforms 600%, email database to 65k unique users; Doubled HHP yoy
• Overhauled REBBL.co and launched e-Commerce platform in Sept ‘19 (d2c/ Amazon)
• Successfully launched 8 new incremental products in '19: tonic line, multi-serve, new Keto friendly skus & ultra-premium Elixir; along with 40% sugar reduction across portfolio

Sonoma, CA, US

As employee #7 at KRAVE, I helped reinvent what was once considered a greasy gas station food into a culinary-inspired snack, enticing skeptical foodies and igniting the category. Explosive success — and a tenfold increase in revenue in 3 years — prompted an acquisition by The Hershey Company. I stayed with the brand for another 2 years, leading the first.

San Francisco, California, US

• Reporting to the President, as the second employee I was tasked with developing the strategy for the newly formed luxury spirits importer and distilling arm of Anchor Brewers & Distillers, holistically aligning one of.
• Responsible for marketing strategy and brand development for 30+ brands (12 focus), 250+ products and for developing/ managing key global supplier relationships.
• Developed the ADC brand identity and key communications including website, annual catalogue, and sales tools
• Managed Marketing team of 6 and PR/ creative agencies.
• Successfully launched 5 new brands to US market over 2 year period: HOPHEAD vodka, No.3 Gin, Kings Ginger Liqueur, Pink Pigeon Rum, and Nikka Japanese Whisky
• Leadership Team secured and transitioned 3 new global suppliers to the portfolio in 2012: BarSol Pisco, HINE Cognac, and The Glenrothes Whiskey

Atlanta, GA, US

Lead National Field Business Planning Process and field marketing strategy from framework development through plan deployment across vitaminwater, smartwater, Fuze, Powerade, Nos Energy. (1) Created a new, integrated planning process throughout brand & field marketing organization, focused on integration and management of cross functional teams (including.

Atlanta, GA, US

Global team member, ensuring successful launch of Vitaminwater in multiple international markets. Accountability for successful launch / P&L for Glaceau Vitaminwater in South Africa. Helped define commercial strategy and unique hybrid RTM involving both dedicated and traditional Coca-Cola system resources. Built a 20+ person team, including a dedicated.

• Marketing Manager for the largest volume territory, helping grow glaceau vitaminwater exponentially from a small entrepreneurial brand to the dominate category leader with revenue of over $700m, ultimately selling to.
• Worked with brand teams, bottler network and retailers to activate strategic partnerships and create marketing programs utilizing assets including: Jennifer Aniston, Tom Brady, Carrie Underwood, Kelly Clarkson, NASCAR.
• Developed and executed region plans to drive consumer trial & awareness and brand health in Western Division through event, partnership and sampling / street team activation.
• Responsible for Design, sell-in and implementation of account specific marketing programs

London, GB

Responsible for planning, managing, executing and evaluating regional and brand marketing initiatives (media, sampling, distributor incentives, pos creation and execution, agency management, multi-cultural initiatives) for West Region of Diageo-Guiness USA (13 states/ 4 Divisions/ 25 salespeople/ 100+ distributors). Worked collaboratively with and.

London, GB

Distributor / wholesaler management in San Francisco and San Mateo market across Diageo portfolio of beer brands (Guinness, Harp, Smithwicks, Red Stripe, Smirnoff Ice, etc). Key account development for top 50+ Guinness/ Irish and Red Stripe on-premise accounts in the Bay Area. Successfully designed and implemented wholesaler and trade incentives to drive.

Successfully launched Edison Light Beer (start up product) in the Sacramento Market using a targeted market strategy to ensure placements in key image accounts that matched Edison’s target consumer. Managed all aspects of communication with distributor, including incentives, pricing, pos, target accounts, inventory, etc. Quickly secured hi- image accounts.

US

Cleveland, OH, US

Bsba With Honors, Business Administration- Major Marketing

International Trade And Marketing