Rusti Porter Email and Phone Number
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Rusti Porter has spent her career turning food and beverage brands into household names. After 25 years working for global companies and disruptive start-ups alike (on three continents in over 10+ countries), she's brought her diverse experience and passion for building community home to Sonoma, where she's continuing to use good food and drinks to drive change and start bigger conversations. Her experience includes time with global CPG companies including Diageo, Coca-Cola and Hershey. Uniquely, her proven track record also includes some of the most nimble entrepreneurial food and beverage brands. She's helped build and scale notable success stories including REBBL, KRAVE Jerky (6x sale to Hershey), Anchor Distilling (now Hotaling, recently named Whisky Importer of the Year), Luxardo, and vitaminwater & smartwater ($4.1B sale to Coca-Cola; stayed as part of global launch team).A Brand Builder and Marketing leader with a track record of success in elevating brands to new levels, building winning teams and cultures, generating unbridled consumer enthusiasm and enabling transformational growth in start-up organizations, Porter attributes her success to having been influenced and inspired by some of the most innovative and successful food and beverage entrepreneurs and spirits aficionados and to her passion for and understanding of leveraging influence, lifestyle, sports, and culture to tell stories, start conversations and generate awareness.Throughout her career, she's worked directly with over 20 founders in food, beverage, & alcohol beverage and inked brand partnerships (investment and/or ambassador roles) with Shaun White (Action Sports Icon); Ruby Rose (Actor); Jillian Michaels (Fitness Expert); Michael Phelps (Swimmer), Alex Smith and Vernon Davis (NFL), Meb Keflezighi (Olympic Marathoner), Carli Lloyd (Soccer Player); Brenna Huckaby (Paralympic Snowboarder); Michael Franti (musician); and Dominique Crenn (Acclaimed Chef). She's partnered with and activated NASCAR, The Olympics, various NFL and NBA athletes, teams, drivers, global celebrities and more.Rusti's current projects reflect the rewarding and eye-opening experiences she had while living in South Africa & the UK and visiting the Amazon rainforest. Her experiences have inspired and motivated her to find ways to make positive impact through business. She continues to seek ways to nourish both people and the planet. With a focus on impact and mission driven brands, Rusti is the CMO of Miyoko's Creamery and is focused on supporting female-founded/ led and sustainable emerging brands.
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Proprietor And OwnerThe Wolf & HorseshoeCalifornia, United States
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Head Of BrandMeyer Cookware Jan 2024 - Present -
Proprietor / OwnerThe Wolf & Horseshoe Sep 2015 - PresentNestled in the sun-drenched idyllic countryside of Sonoma Wine Country, The Wolf & Horseshoe is an eclectic, luxury estate, farm and boutique retreat space boasting elegant guest accommodations, and is the perfect venue for intimate Executive, Creative/ Brand Retreats and photoshoots. Recently remodeled, the project involved 9 of Sonoma's top interior designers and was featured in Sunset Magazine. A working farm, we harvest olives, fresh seasonal fruit and walnuts, and have a community grazing sheep herd that help us carbon farm alongside and with the local community.
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Board MemberLaughing Glass Cocktails Mar 2021 - PresentAlameda, Ca, Us -
Chief Marketing OfficerMiyoko'S Creamery Apr 2022 - Aug 2023Petaluma, Ca, Us -
Committee Member, Strategic PartnershipsWomen On Boards Project Jan 2022 - Oct 2022 -
Strategic AdvisorWorthy Foods Nov 2019 - Aug 2022New York, New York, Us -
Cmo Krave And Chefs Cut Real Jerky (5/20-7/21, Currently In Advisory Role)Krave Pure Foods, Inc May 2020 - Mar 2022Sonoma, Ca, UsTeamed up again with Jon Sebastiani, as Sonoma Brands re-acquired KRAVE in Spring 2020 from Hershey. Reset the marketing foundation, positioning and strategy with a fresh, bright, and disruptive new visual identity and package; a switch to 100% grass-fed beef; the launch of a Zero Sugar Line and a plant-based offering; and an entirely refreshed digital eco-system. Inked a partnership with the legendary icon of action sports, Shaun White, as an Investor and Global Brand Ambassador and launched a new KRAVE Better advertising campaign featuring Shaun, along with a new sku "Spicy Sesame Ginger" that quickly became the top online sku and helped us regain distribution in key retailers. Promoted an internal team member as I moved into an Advisory role for KRAVE and set off to look for my next adventure. -
Strategic AdvisorDr Hops Kombucha Beer Mar 2020 - Mar 2022San Leandro, California, Us -
Strategic AdvisorBatiste Rhum Jan 2021 - Jan 2022Napa, California, Us -
Board MemberDry Soda Co. Jan 2021 - Jul 2021Seattle, Wa, Us -
Svp Marketing ; InvestorRebbl Inc. Mar 2017 - Oct 2019Emeryville, Ca, UsFocused on a way to create impact through my work, REBBL’s commitment to disrupting the natural products industry, as well as the very idea of the business, was a dream opportunity. The functional plant-based beverage company and Certified B Corp works with nonprofit Not For Sale to co-create a future without human trafficking. As one of the first 10 employees at REBBL, my team used business as a force for good — and created an impassioned following for our truly unique, efficacious beverages. Amid a 500% jump in revenue, I produced and directed an award-winning documentary about the company’s origin story and impact, REBBL with a Cause, featuring actor Ruby Rose and the music of Michael Franti. The company — which created a new paradigm for business, as a cause looking for a company — was twice honored as an Inc. 500 “fastest-growing company”; won the inaugural NEXTY award for innovation, integrity, and inspiration; was declared among the best entrepreneurial companies by Entrepreneur.com; and was declared a B-Corp Best for the World ’19 Honoree. Oversaw and developed the Brand Identity and Strategy, VIS, consumer target, packaging, yearly marketing, impact and innovation plans. Under leadership: • Converted to 100% post-consumer recycled bottle• Grew social platforms 600%, email database to 65k unique users; Doubled HHP yoy• Overhauled REBBL.co and launched e-Commerce platform in Sept ‘19 (d2c/ Amazon) • Successfully launched 8 new incremental products in '19: tonic line, multi-serve, new Keto friendly skus & ultra-premium Elixir; along with 40% sugar reduction across portfolio -
Vp MarketingKrave Pure Foods, Inc Mar 2013 - Mar 2017Sonoma, Ca, UsAs employee #7 at KRAVE, I helped reinvent what was once considered a greasy gas station food into a culinary-inspired snack, enticing skeptical foodies and igniting the category. Explosive success — and a tenfold increase in revenue in 3 years — prompted an acquisition by The Hershey Company. I stayed with the brand for another 2 years, leading the first ever KRAVE National Television Campaign; the KRAVE Olympics partnership, media strategy and Rio activation- inking a partnership with swimmer Michael Phelps and soccer player Carlie Lloyd; and oversaw Hershey’s Dagoba Chocolate and Scharffen Berger brands.Highlights: Revenue growth to $60m+, becoming the fastest growing brand in the meat snacks category, named One of the 25 Most Innovative Consumer & Retail Brands by Forbes; One of America's Most Promising Companies; and declared the 4th fastest growing food & beverage company in the US by Inc. Acquired by Hershey in 2015. Member of Executive Leadership Team driving strategic direction. * Developed marketing vision including: brand strategy; packaging; new product development; retail programming; social media, PR, field marketing, vehicle programs and experiential *Responsible for athlete / celebrity/ partnership identification (Team KRAVE), negotiation & activation (e.g., Michael Phelps, Carli Lloyd, Jillian Michaels, Vernon Davis, Meb Keflezighi, USC, UA, etc).* Build field sales and marketing organization to over 70+ ft/pt Post acquisition ('15-'17):*Built new marketing team, supporting the early stage buildout of the Craft Brand Portfolio. Worked with Hershey Global Marketing, Research/ Innovation, Digital and Sales teams.*oversaw KRAVE innovation launching 2 new flavors, Holiday pack & the culinary-focused KRAVE stick*led Olympics partnership creating highly successful integrated campaign featuring 3 Olympic athletes; resulting in 500,000,000+ earned media impressions*Team led re-positioning Dagoba brand, resulting in exclusive launch in Target
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Marketing Director (Hotaling): Luxardo, Junipero, Nikka Whisky, No.3 Gin, Hine, Chinaco, Barsol....Anchor Distilling Company Llc Dec 2010 - Mar 2013San Francisco, California, UsReporting to the President, as the second employee I was tasked with developing the strategy for the newly formed luxury spirits importer and distilling arm of Anchor Brewers & Distillers, holistically aligning one of the most interesting and influential premium niche portfolios and artisanal distilleries in the country. Honing in on a passion for craft spirits and the artistry of cocktails, I worked with some of the most illustrious multi-generational distillers in Italy, France, Japan, the UK and beyond while building a vast network of key industry influencers, including many of the world’s top bartenders and producers, and food and beverage media.The Exec team was accountable for portfolio P&L, setting company direction, building the ADC sales and marketing organization (25+ employees), and enhancing the ADC global portfolio, while ensuring rapid growth on core brands (+150% 2010-2013). Today Hotaling is a leader in the craft spirits renaissance- with an endearing following for its 400+ spirits from 23 countries, and was recently named Whisky Importer of the Year.•Responsible for marketing strategy and brand development for 30+ brands (12 focus), 250+ products and for developing/ managing key global supplier relationships.•Developed the ADC brand identity and key communications including website, annual catalogue, and sales tools•Managed Marketing team of 6 and PR/ creative agencies.•Successfully launched 5 new brands to US market over 2 year period: HOPHEAD vodka, No.3 Gin, Kings Ginger Liqueur, Pink Pigeon Rum, and Nikka Japanese Whisky•Leadership Team secured and transitioned 3 new global suppliers to the portfolio in 2012: BarSol Pisco, HINE Cognac, and The Glenrothes Whiskey•Developed first integrated marketing campaign for the illustrious line of Luxardo liqueurs, resulting in significant increase in awareness and volume, +35%•Led re-package and re-label initiatives on core brands•Developed and implemented yearly planning process across portfolio -
Sr. Marketing Mgr, Strategic Integrated Marketing Planning - Active Lifestyle BrandsThe Coca-Cola Company Dec 2009 - Dec 2010Atlanta, Ga, UsLead National Field Business Planning Process and field marketing strategy from framework development through plan deployment across vitaminwater, smartwater, Fuze, Powerade, Nos Energy. (1) Created a new, integrated planning process throughout brand & field marketing organization, focused on integration and management of cross functional teams (including brand and field leadership, media/social media, sports & entertainment/ asset activation, innovation, multi-cultural, agencies, experiential activation, collegiate programming and legal) and (2) Created scalable, best-in-class activation/ field marketing plans across all brands and markets within the organization. -
General Manager, Vitaminwater South Africa/ Member Of Global TeamThe Coca-Cola Company Jan 2009 - Dec 2009Atlanta, Ga, UsGlobal team member, ensuring successful launch of Vitaminwater in multiple international markets. Accountability for successful launch / P&L for Glaceau Vitaminwater in South Africa. Helped define commercial strategy and unique hybrid RTM involving both dedicated and traditional Coca-Cola system resources. Built a 20+ person team, including a dedicated sales force & marketing activation team to deliver the unique glaceau influencer strategy. Provided strategic leadership to a cross functional team resulting in hugely successful international launch. Responsible for National Accounts strategy and sell in- leading all National Account calls. Over-delivering on established volume, outlet, brand health and financial targets.
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Regional Marketing Manager- Norcal, Pacnw, Mountain, HawaiiGlaceau (Makers Of Vitaminwater And Smartwater) Jun 2006 - Jan 2009Marketing Manager for the largest volume territory, helping grow glaceau vitaminwater exponentially from a small entrepreneurial brand to the dominate category leader with revenue of over $700m, ultimately selling to Coca-Cola for $4.1B in 2007 (vitaminwater became the #1 water in the country, smartwater the#1 premium water). Led 4 regional field teams (8 district managers) in the strategic development and execution of marketing strategies for the Active Lifestyle Portfolio of Brands (vitaminwater, smartwater, fruitwater, FUZE, Powerade, NOS)• Worked with brand teams, bottler network and retailers to activate strategic partnerships and create marketing programs utilizing assets including: Jennifer Aniston, Tom Brady, Carrie Underwood, Kelly Clarkson, NASCAR, etc. Managed athlete/ agent relationship and local marketing plans for: Alex Smith, Carlos Boozer, San Francisco Giants, Deron Williams, Baron Davis, Roy Powers, Utah Jazz, etc.• Developed and executed region plans to drive consumer trial & awareness and brand health in Western Division through event, partnership and sampling / street team activation. • Responsible for Design, sell-in and implementation of account specific marketing programs
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Regional Marketing ManagerDiageo Sep 2003 - Jun 2006London, GbResponsible for planning, managing, executing and evaluating regional and brand marketing initiatives (media, sampling, distributor incentives, pos creation and execution, agency management, multi-cultural initiatives) for West Region of Diageo-Guiness USA (13 states/ 4 Divisions/ 25 salespeople/ 100+ distributors). Worked collaboratively with and influenced Sales Directors, National Account Managers, Regional Chain Managers, Wholesalers and Distributor Managers to ensure execution on West Division priorities. Worked closely with Spirits and Wine Divisions on Total Beverage Alcohol Trade Promotions. Managed team of 10+ agency activation managers. Led yearly planning process for West Division, in conjunction with West GM, Sales Managers and Finance Director. -
On/Off Premise SpecialistDiageo Aug 2002 - Sep 2003London, GbDistributor / wholesaler management in San Francisco and San Mateo market across Diageo portfolio of beer brands (Guinness, Harp, Smithwicks, Red Stripe, Smirnoff Ice, etc). Key account development for top 50+ Guinness/ Irish and Red Stripe on-premise accounts in the Bay Area. Successfully designed and implemented wholesaler and trade incentives to drive key strategic initiatives around ROS, distribution and volume.
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Market ManagerNew Century Brewing Co., Llc Mar 2002 - Aug 2002Successfully launched Edison Light Beer (start up product) in the Sacramento Market using a targeted market strategy to ensure placements in key image accounts that matched Edison’s target consumer. Managed all aspects of communication with distributor, including incentives, pricing, pos, target accounts, inventory, etc. Quickly secured hi- image accounts thought too difficult to obtain by distributor and created unique consumer and trade excitement in unexpectedly short amount of time. -
Sales RepresentativeWebmd Jan 2000 - Jun 2001Us -
Sales Rep, Management ProgramSherwin Williams Jan 1998 - Jan 2000Cleveland, Oh, Us
Rusti Porter Skills
Rusti Porter Education Details
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The Ohio State UniversityBusiness Administration- Major Marketing -
London Institute Of Economic And Political StudiesInternational Trade And Marketing
Frequently Asked Questions about Rusti Porter
What company does Rusti Porter work for?
Rusti Porter works for The Wolf & Horseshoe
What is Rusti Porter's role at the current company?
Rusti Porter's current role is Proprietor and Owner.
What is Rusti Porter's email address?
Rusti Porter's email address is ru****@****rky.com
What schools did Rusti Porter attend?
Rusti Porter attended The Ohio State University, London Institute Of Economic And Political Studies.
What skills is Rusti Porter known for?
Rusti Porter has skills like Marketing Strategy, Integrated Marketing, Marketing, Brand Development, Market Planning, Brand Management, Relationship Marketing, Management, Field Marketing, Strategy, Pricing, Strategic Partnerships.
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