Vice President Drug & Value Channel
Current
Apr 2023 - Present
AeroLeads people directory · profile
Rusty Smith Email & Phone Number
Vice President Drug & Value Channel - The Coca-Cola Company
at
The Coca-Cola Company
1 work email found
@coca-cola.com
2 phones found area 571
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President Drug & Value Channel - The Coca-Cola Company
Location
Plano, Texas, United States
Who is Rusty Smith? Overview
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Quick answer
Rusty Smith is listed as Vice President Drug & Value Channel - The Coca-Cola Company at The Coca-Cola Company, based in Plano, Texas, United States. AeroLeads shows a work email signal at coca-cola.com, phone signal with area code 571, and a matched LinkedIn profile for Rusty Smith.
Rusty Smith previously worked as Vice President Drug & Value Channel at The Coca-Cola Company and Vice President US Sales - 7-Eleven US at The Coca-Cola Company. Rusty Smith holds Business Administration And Management, General from Shepherd University.
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{first}{last}@coca-cola.com
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Profile bio
About Rusty Smith
Accomplished, results-driven Food & Beverage executive with extensive experience in business development and multi-unit oversight. Strategic thinker focused on driving profitability while exceeding customer expectations through effective service operations. Excels in retail, sales, process optimization and talent recruitment/development. Expertise includes P&L responsibility, P & L accountability,leadership, operations, merchandising and product development. Highly skilled at managing large groups of people, as well as building strong business partner relationships.
Listed skills include Merchandising, Retail Management, Retail, Stores, and 16 others.
Current workplace
Rusty Smith's current company
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11 roles
Rusty Smith work experience
A career timeline built from the work history available for this profile.
Vice President Us Sales - 7-Eleven Us
- Primary responsibility of managing and stewarding the U.S. partnership with 7-Eleven for Coca-Cola's U.S. bottle/can warehouse and dispensed beverage business. (7-Eleven ~13K US locations)- Recruit, develop and lead a team of National Account Executives that support the bottle/can, warehouse and dispensed beverage business for all US based 7-Eleven locations.- Lead a cross functional support team inclusive of Operations, Finance and Shopper Marketing with the responsibility of unlocking value creation while driving revenue and business share as well as other critical KPI's.- Collaborate with the Bottling system, Customer and Key Stakeholders on the strategic priorities that over deliver results and exceed annual/multi-year business plans for all parties.- Lead annual and multi-year contract negotiations with Bottling system, Customer and Key Stakeholders to provide the foundation for the business partnership while enabling future growth.
Apr 2021 - Apr 2023
Vice President, Us Dispensed Beverage- 7-Eleven Global Customer Team
- Primary responsibility of managing and stewarding the U.S. partnership with 7-Eleven for Coca-Cola's U.S. dispensed beverage business as well as field execution of Coca-Cola’s bottle/can business in the Western U.S.- Lead a cross functional support team inclusive of Operations, Finance and Shopper Marketing with the primary’s responsibility of the development, implementation and tracking of the U.S. dispensed business plan, and bottle/can execution in the Western half of the U.S.- Lead the Fountain/ Frozen innovation strategy and execution with broad cross functional support from shopper insights, brand, R&D, and shopper marketing- Collaborate with the Bottling system, Customer and Key Stakeholders on the strategic priorities that over deliver results and exceed business plans
May 2019 - Apr 2021
Vice President Of Operations - Restaurant Excellence
*Drive the strategic planning process with the Chief Operating Officer for 2 restaurant brands (Carl’s Jr & Hardee’s)*Lead the Operations innovation, Operations Training, and Operations Intelligence functions for CKE Restaurants (engineering, product testing, training, & business analytics)*Coach and develop a team of Directors to enhance the teams ability to support 3000+ restaurants with operational processes, crew training, and new business analytics *Identify tools, processes, and strategic partnerships that allow Hardee’s/Carl’s Jr to offer best in class guest experience
Dec 2017 - Apr 2019
Regional Director Of Operations
* Scope of responsibility ~600 Hardee’s restaurants located in the Southeast region with ~20 reports * Develop and lead a team of Restaurant Profitability Managers to achieve financial, operational and guest satisfaction goals* Work directly with large franchisee business groups to drive execution of brand standards, sales and restaurant profitability * Collaborate and provide thought leadership to the Restaurant Support Center to drive in restaurant execution and guests satisfaction
Sep 2017 - Dec 2017
Director Of Proprietary Beverages (Slurpee/Big Gulp/Coffee)
- Establish the strategic approach for Brand Slurpee, Big Gulp, & 7-Eleven coffee for all US based locations (~8300 stores)- Drive "Best in Class" product innovation in Proprietary Beverages that differentiates 7-Eleven - Lead a team of Senior Category managers to drive incremental sales performance in a $1+ Billion business - Collaborate with key strategic vendor partners to bring to market new innovative exclusive products thru team merchandising - Deliver year over year profitability for SEI and Franchisees
Jun 2015 - Sep 2017
Zone Merchandising Leader - Penn/Nj/Del
- Set Merchandising strategy for 550+ locations in NJ/PA/DE- Responsible for top-line sales, margin rate, and GP dollars for the Penn/Jersey Zone- Collaboratively work with merchandising stakeholders in the cooperate headquarters (SSC) as well as local operations leadership to effectively meet the needs of the regional guest - Subject matter expert on regional product assortment, DMA pricing, and regional trends - Regional merchandising liaison for national and regional vendors responsible for customizing national plans and building regional plans that meet the needs of the guest in each local DMA
May 2014 - May 2015
Market Manager
- Oversee day to day operations in 120+ locations in the central New Jersey DMA- Responsible for a $240MM P&L up to and including sales, margin rate, and expense control (all financial lines)- Coach, develop, and mentor a team of 13 Business Consultants (District Managers) to effectively consult franchisees on business processes and GP maximization.- Set and Execute the Market "Go to business" strategy to achieve annual earnings budget
Oct 2012 - Apr 2014
Mergers And Acquisitions Merchandising Manager
-Work in a leadership role on the Mergers and Acquisitions team to ensure decisions are made that support 7-Eleven merchandising strategy and amplify the 7-Eleven brand-Provide merchandising expertise before, during and after the integration process of an acquisition. Up to and including vendor on-boarding, product assortment, strategic pricing, remodel scope, and store layout/floor plan.-Effectively leverage 7-Eleven merchandising strategies while incorporating key merchandising nuances of a given acquisition store group to have a high performing end product-Provide leadership and guidance to the M/A merchandising team to ensure the plan gets executed on a high level and ROI is achieved-Provide leadership and expertise to ensure food programs from acquisition areas/stores get integrated efficiently. -This is a critical role in the organization as the 7-Eleven brand and store base continues to grow moving into new markets/DMAs.
Jun 2012 - Oct 2012
Zone Merchandising Manager - Fresh Food
-Provided merchandising support and leadership for 1000+ stores in major markets on the east coast (DC ,Baltimore, Richmond and VA Beach)-Develop, implement and verify sales plans for all fresh food categories (fresh sandwiches, bakery, roller grill, and hot food)-Collaboratively work with the operations team to effectively drive food sales and profitability-Work cross functionally at the corporate head quarters (Dallas TX) to ensure all stakeholders are aligned with the regional food strategy-Managed the relationships with two commissary partners and ensures high quality fresh sandwiches arrive to stores daily. In addition, proactively work to provide a rationale product offering that meets the needs of our regional guest.-Responsible for two bakeries that service stores with fresh bakery daily. Leverage expertise to ensure the appropriate product offering is in each major DMA and that offering meets the needs of our regional guest.
Jul 2011 - Jun 2012
Division Fresh Food Manager - Chesapeake
-Supported 1200 stores (Delaware to North Carolina)-Managed the relationships with two bakeries and a commissary partner (produced fresh donuts and sandwiches daily)-Develop fresh bakery and sandwich products that meet the needs of the regional consumer-Negotiate with regional venders to achieve the lowest cost of goods-Developed monthly, quarterly and yearly sales plans for the Operations team as it relates to fresh food-Effectively communicate the sales plan and align all stakeholders
Apr 2008 - Jun 2011
2 education records
Rusty Smith education
Business Administration And Management, General
Shepherd University
Bachelor Of Science - Bs, Business Administration And Management, General
Southern New Hampshire University
FAQ
Frequently asked questions about Rusty Smith
Quick answers generated from the profile data available on this page.
What company does Rusty Smith work for?
Rusty Smith works for The Coca-Cola Company.
What is Rusty Smith's role at The Coca-Cola Company?
Rusty Smith is listed as Vice President Drug & Value Channel - The Coca-Cola Company at The Coca-Cola Company.
What is Rusty Smith's email address?
AeroLeads has found 1 work email signal at @coca-cola.com for Rusty Smith at The Coca-Cola Company.
What is Rusty Smith's phone number?
AeroLeads has found 2 phone signal(s) with area code 571 for Rusty Smith at The Coca-Cola Company.
Where is Rusty Smith based?
Rusty Smith is based in Plano, Texas, United States while working with The Coca-Cola Company.
What companies has Rusty Smith worked for?
Rusty Smith has worked for The Coca-Cola Company, Cke Restaurants, Inc., and 7-Eleven.
How can I contact Rusty Smith?
You can use AeroLeads to view verified contact signals for Rusty Smith at The Coca-Cola Company, including work email, phone, and LinkedIn data when available.
What schools did Rusty Smith attend?
Rusty Smith holds Business Administration And Management, General from Shepherd University.
What skills is Rusty Smith known for?
Rusty Smith is listed with skills including Merchandising, Retail Management, Retail, Stores, Multi Unit, Team Leadership, Collaboration, and Influence Without Authority.
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