Rusty Winters Email & Phone Number

Concrete Technical Troubleshooting - Particularly mediating between concrete producer/contractor/engineer-Cement/Aggregates-Admixture Program Analysis - getting the most for your money-Marketing Plans - strategic planning for concrete producers, admixture companies, contractors, other industries-Product Branding and New Product development and launch-Business Planning - Expansion, increase market share, determine what your market share really is-Trade Show Exhibiting - How to set and meet trade show exhibit goals-Sales Training - I have conducted training in all segments of the construction industry-Key Account Management - developed and implemented a key account strategy for several companies-Project Management - This can be anything from a construction project to a new product introduction-Industry Association Activities - I have advised and assisted companies who wanted to have and issue included in ACI/ASTM documents

Manage the group that supports 30 Territory Managers by providing engineering data and calculations. Other support activities include training sales personnel to sell construction products, representing the company in industry organizations and answering questions directly to the engineering community.

New Construction (Admixture Business)Managed the marketing department providing support to the sales force and customersDeveloped strategic product and sales plans to reach sales growth goalsDirected the R&D projects to conclusionManaged Technical Service activities for U.S.Directed industry association activities while representing the company in major trade organizations.Worked on several Expert Teams to manage the businessGave presentations at seminars as well as to customers

Marketing Consulting CompanyOperated the company providing digital media production services and consulting to the construction industry; produced training and marketing videos and advised customers on how to market their products/services.Consultant to contractors and concrete product companies.Digital equipment and operations consultant to the Broadcast Industry.Sales Training provider for concrete and construction companies

Concrete/Cement Product; Provided sales training and marketing support to company's sales teams throughout the US.Directed and coordinated all marketing efforts of concrete products to the marketplace.Created and delivered training programs for ContractorsConducted over 1200 seminar and meeting presentations.Authored numerous trade journal articles and papers that became well known in the industry.Designed/conducted product promotions and training programs directed to company customers.Member of NRMCA committee that created the Sales Certification program.Group Product ManagerReorganized department to bring new products to market that revitalized slumping profits.Created and conducted field-test beta sites that accelerated the development of new products.Supervised department personnel numbering over 70 peopleDeveloped and delivered several industry award-winning trade show exhibits and seminars.; Managed and staffed the department, trained and supervised seven technical service engineers.Created/produced a technical sales training program that is considered the best in the industry and is still in use today.Increased sales by creating a team of specialists/presenters in providing technical seminars to customers that provided solutions to their concrete problems using the company's products.

Readymixed concrete QC operations technical services for mult-plant concrete prooducer.