Rusty Carter

Rusty Carter Email and Phone Number

Product Executive | Enterprise Software, Cybersecurity & SaaS Leader | Scaling Businesses, Launching Market-Leading Products, and Delivering Strategic Growth @ Arctic Wolf
Rusty Carter's Location
San Francisco Bay Area, United States, United States
About Rusty Carter

With over 20 years of product management leadership experience in cybersecurity, enterprise software, and B2B SaaS, I have delivered market-leading products and strategic business outcomes for multiple organizations. As a Chief Product Officer and Product Management Leader, I provide product management, go-to-market, corporate strategy, and operational leadership for organizations in early-stage and high-growth phases in Venture Capital and Private Equity to help them deliver successful outcomes, faster and more efficiently than competitors to maximize return on capital.My core competencies include roadmap execution, product vision, profit-driven execution, M&A strategy, and cross-functional team leadership. I have successfully transformed multiple PE businesses into profitable and high-growth SaaS businesses, and scaled several early-stage Venture backed businesses from zero to one. Across my experience, I have introduced over 10 new products to market, led buy and sell side M&A activities five times, and optimized capital allocation, resource utilization, and gross margin to achieve profitable growth exceeding the rule of 40 and over $250MM ARR. My mission as a Chief Product Officer and VP Product Management is to help organizations create and deliver products that drive customer value, market position, and product impact. I lead teams with a focus on developing entrepreneurship and a focus on customer relationship management.

Rusty Carter's Current Company Details
Arctic Wolf

Arctic Wolf

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Product Executive | Enterprise Software, Cybersecurity & SaaS Leader | Scaling Businesses, Launching Market-Leading Products, and Delivering Strategic Growth
Rusty Carter Work Experience Details
  • Arctic Wolf
    Vice President Of Product Management
    Arctic Wolf Nov 2023 - Present
    Eden Prairie, Minnesota, Us
    Cloud security & CSPMVulnerability Management, Asset Management / CAASM, Attack Surface Management (ASM)Human Risk Management / Security Awareness and TrainingProduct Process OperationalizationProduct & Business Strategy
  • Safeguard Cyber
    Chief Product Officer
    Safeguard Cyber May 2021 - May 2023
    Charlottesville, Va, Us
    As the Chief Product Officer and head of product management, product marketing, and user experience (UX) at venture-backed SafeGuard Cyber, I spearheaded the transformation of the company into a high-growth, high-margin player in the $3BB SaaS cloud communications detection and response cybersecurity market. This resulted in securing additional funding, igniting investor excitement, and driving substantial revenue growth.Through strategic product leadership, Innovation, and collaboration, I drove the transformation of SafeGuard Cyber's growth trajectory, solidifying its product position as a market leader.● Successfully delivered the company's first SaaS security product, overseeing its journey from concept to commercial adoption by leading product management, product marketing, and product development. The growth in demand and sales traction showcased the product's market fit and gross margin.● Led the product development and technology strategy for a groundbreaking SaaS security service, pioneering the market's first AI/ML, LLM, computer vision, and NLU ontological system. This cutting-edge system effectively identifies and prioritizes cybersecurity threats and risks that often go undetected by other technologies, empowering SOC analysts and providing executives with valuable reporting and visibility.● Spearheaded the implementation of agile methodologies, significantly increasing delivery velocity and output. By optimizing the use of operating capital, I successfully reduced R&D costs by over 50% while enhancing product delivery speed, leveraging an optimized hybrid onshore/offshore model.● Led user experience (UX) improvements that expanded engagement that improved customer service and usage, turning the platform into a daily essential for SOC analysts, threat hunters, CISOs, CEOs, CTOs, and other key stakeholders across the organization.
  • Logrhythm
    Chief Product Officer
    Logrhythm Jun 2020 - May 2021
    Foster City, California, Us
    As the Chief Product Officer and head of product management and strategy at LogRhythm, I successfully implemented a product transformation from on-premise to SaaS and expansion from SIEM to XDR, driving significant business growth and market leadership.● Increased the Total Addressable Market (TAM) by over $800MM and fortified the competitive strength of the product portfolio through effective corporate strategy and M&A activities. Notably, I orchestrated the company's first-ever acquisition, leading product and technical diligence, Product Development alignment, and go-to-market strategy, resulting in immediate pipeline growth and significant ROI in the first year.● Improved Net Promoter Score (NPS) by 10 points and enhanced the management of customer expectations by implementing streamlined processes for roadmap updates, product reliability, and the commitment to delivering new capabilities.● Pioneered the implementation of strategic objective setting at the corporate level, with cross-functional team leadership in OKRs to propagate alignment and focus across the entire product and company ecosystem, improving customer support, communication, collaboration, and technical innovation.● Scaled Product team from 2 to 20 including strategic alliances and product owners.● Grew leadership in Gartner Magic Quadrant
  • Arxan Technologies And Digital.Ai
    Senior Vice President Product Management
    Arxan Technologies And Digital.Ai Aug 2016 - Jun 2020
    San Francisco, California, Us
    As Senior Vice President of Product Management, I drove strategic outcomes for PE investors (TA Associates sale to TPG Capital). Leading product management, I spearheaded a product transformation resulting in a 10x increase in ASP and a successful shift from perpetual to SaaS and subscription revenue models.My focus on delivering consistent bookings growth and achieving EBITDA-positive results, surpassing the rule of 40, resulted in the transformation of existing technologies into enterprise products that were easy to sell and cost-effective to implement and manage. Notably, I introduced multiple new products, including a machine-learning SaaS security analytics service and various application security solutions for iOS, Android, Desktop, and Web.To drive customer satisfaction and loyalty, I enhanced the net retention rate to over 110% by delivering engaging and valuable products supported by robust analytics and executive-level reporting.In building a modern cybersecurity portfolio, I provided cross-functional leadership, leading product management, product development, project management to deliver efficient collaboration and together we launched five new products, encompassing Online/Cloud Analytics, SaaS Protection, Web, Hybrid application, and new Android protection.My expertise lies in serving diverse products and users, leveraging cutting-edge technologies, and bringing proficiency in areas such as mobile, desktop, and server applications, SaaS AI/ML Analytics, web and script/code protection, Gradle, Clang, C++, Java, JavaScript/ECMAScript, DevSecOps, DevOps, developer tools, SecOps, SOC analysis, CISO, CTO, and software architecture.
  • Pulse Secure
    Sr. Director Of Product Management & General Manager
    Pulse Secure Mar 2015 - Aug 2016
    San Jose, Ca, Us
    In my role as General Manager for mobile security and mobility management, I spearheaded the impressive growth of our product-line. Through effective operational leadership, I successfully refocused and realigned our strategies, resulting in a significant upturn in bookings, revenue, and profitability. Furthermore, I cultivated a high gross-margin business, setting the stage for sustainable success.As Sr. Director of Product Management, I demonstrated my ability to drive revenue generation through the development of a robust services portfolio, which contributed nearly 50% of the company's total revenue. I led the strategic direction of our products and end-user facing properties, including mobile endpoint products and the introduction of a cutting-edge SaaS management and security analytics suite. These initiatives not only increased revenue but also enhanced customer retention, lifetime value, and Net Promoter Score (NPS).I am proud to have been part of Pulse Secure, a PE-backed company (Sirius Capital) at the forefront of the secure access market. Pulse Secure is renowned for its comprehensive network, mobile, and access security solutions that enable businesses to connect securely, enhancing productivity. Our SSL VPN, Network Access Control (NAC), and integrated secure access solutions have been trusted by 80% of the Fortune 500 companies, ensuring secure, efficient, and seamless operations. Our extensive product range caters to diverse user roles, including SOC analysts, security researchers, CISOs, threat hunters, CloudOps and SecOps professionals, network operations teams, IT departments, and CTOs.
  • Itson, Inc.
    Executive Director Of Product Management & Marketing
    Itson, Inc. Jan 2011 - Mar 2015
    Redwood City, Ca, Us
    ZERO TO ONE: Delivered first SaaS platform to market, first commercial customer, and profitability by leading product management from a desktop PoC through general availability and acquisition of commercial and global tier-1 mobile operator customer. Build Product and Marketing team from 0 to more than 20. Led ML / Analytics service that allowed carriers to optimize cost and derive concrete ROI quickly.FUNDRAISING: Series-C funding round led by Andreessen-Horowitz by developing and demonstrating strong engineering performance, compelling roadmap, and market interest.PROFITABILITY: Delivered a >10x return on investment in < 13 months for proof-of-concept MVNO service and 1st commercial customer by developing a compelling and secure mobile service for consumers (became Virgin Mobile USA).
  • Mcafee
    Group Product Manager
    Mcafee Mar 2008 - Jan 2011
    San Jose, California, Us
    Delivered 10x revenue in 2 yearsLead inventor for patented machine-learning / SaaS security service.Delivered an award winning end-user experience including Consumer Reports pick for consumer web security.
  • Symantec
    Senior Product Manager
    Symantec Oct 2004 - Feb 2008
    San Jose, California, Us
    Delivered increased customer engagement and improved Net Promoter score through usability improvements, and focused capabilities to meet customer needs.Delivered company's first Enterprise Customer Portal, leading product management, analysis, and UX.
  • Veritas Technologies Llc
    Software Architect & Java Engineer
    Veritas Technologies Llc Nov 2000 - Oct 2004
    Santa Clara, California, Us
    Delivered customer-facing web application architecture, content management, and software that optimized development, management, and localization for sales collateral and internet-facing face of the company.Delivered optimized architecture and reference software for developers leading to a reduction of active web-pages (Java / J2EE) from over 20,000 pages to less than 20.Delivered home-grown asset management application (full-stack development) leading to over $20k in direct spend savings, and estimated multiple six-figures in operational savings (time and equipment management / recovery).* Designed and led development team for Java based web site using Java and J2EE* Improved site architecture and reduced templates from over 2000 to 12* Designed Architecture and integration of learning management system with finance and support* Designed and built business process automation with TIBCODesigned and led development of component based content delivery system for veritas.com. Architected I18N & localization model.
  • 2Wire
    System Architect & Development Team Lead
    2Wire Nov 1999 - Nov 2000
    Us
    Delivered system architecture design, construction, and operations of pre-sales and post-sales API & web-based systems serving millions of daily consumer users.Delivered production uptime and support for company's interactive home customer portal servicing all wireline subscribers of Tier-1 Telecommunications Carrier.Delivered successful team leadership of 8 direct-reports responsible for designing, building, and supporting business-critical product and sales systems.* Webmaster and DBA for public-facing web properties* Led team of 8 java and html developers* Architect for HA web environment including DR and geographic based load-balancing using F5Led a staff of eight developers and systems and database administrators in the development and maintenance of the corporate website. Teamed with senior management, the marketing organization, and third-party vendors to plan and develop project specifications and timelines. Designed and deployed a 30-system, geographically redundant and load balanced enterprise architecture that provided video/audio-on-demand, and multi-tier applications.
  • Filemaker Inc., An Apple Subsidiary
    Systems Engineer
    Filemaker Inc., An Apple Subsidiary Jun 1999 - Nov 1999
    Santa Clara, Ca, Us
    Delivered the first $1M quarter by a single regional team. Provided full-stack engineering to construct solutions using core product API's Microsoft programming languages and Office Suite API's. Led competitive intelligence against Microsoft.Delivered enablement to Sales and Marketing by building targeted marketing and sales campaigns that generated record-setting sales across all of worldwide sales.Delivered presentations, demos, and sales support as technical sales engineer to enable 1st ever $1M team quarter.

Rusty Carter Skills

Product Management Enterprise Software Saas Cloud Computing Strategy Mobile Devices Product Marketing Program Management Cross Functional Team Leadership Start Ups Management Leadership Software As A Service Security Business Development Go To Market Strategy Mobile Applications Product Development Business Process User Experience Business Analysis Strategic Planning Marketing Business Strategy Enterprise Architecture Competitive Analysis Agile Methodologies Java Customer Experience E Commerce Market Research Analytics B2b Usability Testing Executive Management Consumer Products Mobile Product Development Entrepreneurship Iot Team Management Seo Consumer Behaviour Executive Leadership Business Operations Product Strategy

Rusty Carter Education Details

  • Harvard Business School Online
    Harvard Business School Online
    Entrepreneurship/Entrepreneurial Studies
  • Harvard Business School Online
    Harvard Business School Online
    Certificate In Disruptive Strategy
  • Harvard Business School Online
    Harvard Business School Online
    Entrepreneurship & Innovation
  • Harvard Business School Online
    Harvard Business School Online
    Certificate In Negotiation Mastery
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Executive Leadership Program
  • University Of Arizona
    University Of Arizona
    Psychology

Frequently Asked Questions about Rusty Carter

What company does Rusty Carter work for?

Rusty Carter works for Arctic Wolf

What is Rusty Carter's role at the current company?

Rusty Carter's current role is Product Executive | Enterprise Software, Cybersecurity & SaaS Leader | Scaling Businesses, Launching Market-Leading Products, and Delivering Strategic Growth.

What is Rusty Carter's email address?

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What is Rusty Carter's direct phone number?

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What schools did Rusty Carter attend?

Rusty Carter attended Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, University Of California, Berkeley, Haas School Of Business, University Of Arizona.

What are some of Rusty Carter's interests?

Rusty Carter has interest in Social Services, Education, Environment, Animal Welfare, Health.

What skills is Rusty Carter known for?

Rusty Carter has skills like Product Management, Enterprise Software, Saas, Cloud Computing, Strategy, Mobile Devices, Product Marketing, Program Management, Cross Functional Team Leadership, Start Ups, Management, Leadership.

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