Executive Director Of Marketing/Ceo
Sterling Home Health Care
Executive Director of MarketingLead all commercial operations, marketing, sales, and business development areas. This would include strategy, strategic positioning, strategy pricing, contracting, partnership development, compliance, incentive compensation planning, training, certification, system implementation, budgeting, hire and fire, profit and loss, patient management, clinical trial management, quality control⁃ Demonstrated track record of leading contract management and negotiations which increased annual sales from $0 to $1.3M in 2.5 years ⁃ Expanded monthly Medicare referrals from <3 to 60+ due to successful managing, coaching and leading high-performance teams ⁃ Developed and executed annual segment specific strategic plan and operating plan in coordination with company long term strategic plan⁃ Monitored all systems for financial operations– billing, information systems, payroll, revenue, margins and profit targets to ensure company growth⁃ Spearheaded overall coordination, functional management and leadership of sales and clinical teams on company and customer related activities - Developed and managed a diverse team of 30 sales representatives, registered nurses, physical therapist, occupational therapist, speech therapist and medical social workers ⁃ Presented appropriate sales, product and service training on evolving customer and industry trends to all employees⁃ Implemented a successful strategic plan to increase our Patient Survey Results Star Rating from 3.0 to 5.0 in 2.5 years. FL National Average rating is 3.5 ⁃ Communicated with Neurologist, General Surgeon, Orthopedic Surgeons and other Home Health Care businesses on a monthly basis to represent Sterling⁃ Company ranked in the top 20% in the Nation for overall satisfaction for all Medicare Accredited Home Health Care Companies as measured from the patient’s point of view