Director Of Sales
CurrentDirect and broker/agency led selling to top national accounts of branded and private label frozen products.
Oct 2022 - Present
AeroLeads people directory · profile
Rusty Hicks Email & Phone Number
Experienced Senior Sales Leader
at
Sara Lee Frozen Bakery
1 work email found
@dawnfoods.com
2 phones found area 717
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Experienced Senior Sales Leader
Location
Belmont, North Carolina, United States
Who is Rusty Hicks? Overview
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Quick answer
Rusty Hicks is listed as Experienced Senior Sales Leader at Sara Lee Frozen Bakery, based in Belmont, North Carolina, United States. AeroLeads shows a work email signal at dawnfoods.com, phone signal with area code 717, and a matched LinkedIn profile for Rusty Hicks.
Rusty Hicks previously worked as Director of Sales at Sara Lee Frozen Bakery and Director Of Sales And Business Development at Highland Baking Company, Inc.. Rusty Hicks holds Bachelor Of Science - Bs, Business Administration from Pfeiffer University.
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{first}.{last}@dawnfoods.com
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Profile bio
About Rusty Hicks
I am a senior consumer packaged goods leader with extensive experience leading customer strategy and national sales organizations with expertise across diverse trade channels. I am particularly known for an exceptional ability to enhance talent, organizational structure and effectiveness through focus, process improvement and superior customer engagement. Recognized for authentic leadership, integrity and consistently producing outstanding results over 20 years with Pillsbury, Kellogg Sales, Dawn Food Products and Highland Baking Company.
Listed skills include New Business Development, Cross Functional Team Leadership, Sales, Crm, and 18 others.
Current workplace
Rusty Hicks's current company
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9 roles
Rusty Hicks work experience
A career timeline built from the work history available for this profile.
Director Of Sales And Business Development
Highland Baking Company, Inc.
Mar 2019 - Dec 2021
Region Sales Director
- Direct selling (Carrying the Bag) within In Store Bakery-custom commercialized products, Ingredients, Fully Finished Frozen, Freezer to Oven, Par-Baked, Ready to sell, Ready to Finish and PLU (Scale Label)
- Full Service Broker Manager with Direct Selling responsibilities for Retail Grocery, Natural and Specialty Retail and special projects for Top accounts (Acosta Fresh Sales) Selling through Deli- Bakery, Bakery, Frozen.
- Directly manage $35MM in sales with $3.5MM in trade for In Clean label baked goods, snacks, Store Bakery Private branded products, Ingredients, LUXE, Cake Boss, Weight Watchers Brands and Private label in categories.
- Manage team of Account Executives, 2 Category Managers/Analysts and 2 technical sales reps
- Grew net sales by $3MM
Sep 2011 - Sep 2018
Region Sales Manager
- Customer engagement leader with experience selling in In Store Bakery-customized product assortment, Ingredients, Fully Finished, Par-Baked, Ready to sell, Ready to Finish, PLU (Scale Label)
- Full Service Broker Manager with responsibilities for Mass, Alternate Channels, Grocery and Specialty Retail and special projects for South and Midwest accounts (Advantage Sales) Selling through Deli-Bakery, Bakery.
- Manage $27MM in sales with $5MM in trade for Cake Boss, Weight Watchers Brands and Private label in categories (Better For You Sweet Baked Goods, Sweet Baked Goods) within Southeast and Midwest
- Manage all shopper insights, category management and sales strategy functions with 4 direct reports and 12 agency reports.
- Grew topline sales by $4MM and net sales by $2.2MM through execution of customer specific marketing programs, closing 10pts of distribution (ACV)
Oct 2012 - Dec 2013
National Account Executive
- Kroger, Costco, Meijer, Target, HEB, Publix, Delhaize, Southeastern Grocers, Harris Teeter, Ingles, BI-LO, Food City. Spartan Nash, Merchants Distributors, WinCo, Associated Grocers, AWG
- Full Service Broker Manager with responsibilities for Mass, Foodservice, Grocery and Specialty Retail and special projects for South and Midwest accounts (Advantage Sales) Selling through Deli- Bakery, Bakery, Frozen.
- Managed $50MM in sales with $5MM in trade for Weight Watchers Brands and Private label in categories (Better For You Sweet Baked Goods, Sweet Baked Goods) within Southeast and Midwest
- Manage all shopper insights, category management and sales strategy functions with 4 direct reports and 12 agency reports.
- Developed first full service broker network that resulted in a cost savings of $3MM and 14% growth in region
Oct 2011 - Oct 2012
Managing Director
Hph Inc.
Managed 80MM in retail sales, marketing and trade management projects for mid-size manufacturers. Projects included direct sales to Big Box customers (Lowes, Home Depot, Menards, True-Value) customers, pet store customers (Petsmart, Pet Superstore, Chewy, Pet Supplies Plus, Petco) as well as direct sales to veterinary hospitals/specialty (Specialty Foods)..
Jun 2010 - Aug 2011
Region Team Lead
* Responsible for delivering P&L targets for Morning Foods, WPBS, Diet/Nutrition, Specialty, Natural/Organic for regional account stores that represented $144MM in total volume. Accountable for the management and development of account team, retail teams and providing strategic direction.
Dec 2005 - Jun 2010
National Account Executive
- Responsible for delivering P&L targets for Morning Foods, WPBS and Ingredient Brands for Food Lion, Hannaford and Sweetbay stores that represented $140MM in total volume. Accountable for the management and development.
Dec 2003 - Dec 2005
Broker Manager/Manager Of Contract Sales/Customer Business Manager
- Responsible for 10 Broker Sales Agency reports for both retail and wholesale accounts
- Responsible for effectively managing P&L targets and trade spend
- Responsible for customer development, strategic direction including plan execution, retail execution and account specific marketing
- Responsible for training and communication between broker agency personnel and internal team
- Responsible for strategic direction that directly affected share and stakeholder value
Sep 2001 - Dec 2003
2 education records
Rusty Hicks education
Bachelor Of Science - Bs, Business Administration
Pfeiffer University
Bachelor'S Degree, Sports And Exercise
University Of North Carolina At Charlotte
FAQ
Frequently asked questions about Rusty Hicks
Quick answers generated from the profile data available on this page.
What company does Rusty Hicks work for?
Rusty Hicks works for Sara Lee Frozen Bakery.
What is Rusty Hicks's role at Sara Lee Frozen Bakery?
Rusty Hicks is listed as Experienced Senior Sales Leader at Sara Lee Frozen Bakery.
What is Rusty Hicks's email address?
AeroLeads has found 1 work email signal at @dawnfoods.com for Rusty Hicks at Sara Lee Frozen Bakery.
What is Rusty Hicks's phone number?
AeroLeads has found 2 phone signal(s) with area code 717 for Rusty Hicks at Sara Lee Frozen Bakery.
Where is Rusty Hicks based?
Rusty Hicks is based in Belmont, North Carolina, United States while working with Sara Lee Frozen Bakery.
What companies has Rusty Hicks worked for?
Rusty Hicks has worked for Sara Lee Frozen Bakery, Highland Baking Company, Inc., Dawn Food Products, Hph Inc., and Kellogg Company.
How can I contact Rusty Hicks?
You can use AeroLeads to view verified contact signals for Rusty Hicks at Sara Lee Frozen Bakery, including work email, phone, and LinkedIn data when available.
What schools did Rusty Hicks attend?
Rusty Hicks holds Bachelor Of Science - Bs, Business Administration from Pfeiffer University.
What skills is Rusty Hicks known for?
Rusty Hicks is listed with skills including New Business Development, Cross Functional Team Leadership, Sales, Crm, Leadership, P&L Management, Management, and P&L.
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