Creative Director/Brand Articulator
Fight For Greatness
Lexington, Kentucky Area
• Freelance strategist, writer, designer, facilitator, presenter, persuader, and evangelist• Crafted comprehensive overviews for non-profits which increased response rates twenty-fold• Top business school re-brand: messaging, advertising, collateral and publication redesign• Conducted perception mapping with CEO’s of some of the largest ad agencies in the US• Re-branded the Pro Football Hall of Fame, including all writing, design, print, and digital• Designed the new trophy for the Quaker State 400 Sprint Cup Race in Kentucky• Copywriter: 5-year strategic plans, design rationale, radio/TV scripts, print/digital/product copy• Designer: logo marks, corporate and product names, identity systems, digital, print, outdoor• Clients: International Town and Gown Association, Cakelove, Dry Cleaning Station, Pro Football Hall of Fame, UNC Kenan-Flagler Business School, NonProfitShoppingMall.com, Full Circle Entertainment Group