Life Engineering helps people do something with their life. We help people and organizations find and fulfill their mission, move forward, get unstuck, and become excellent. We arm them with the tools, motivation and methodology to really move forward... to do more, achieve more, and become more. This is Life Engineering, the disciplined pursuit of excellence (Individual excellence, leadership excellence, and organizational excellence).

BambooHR provides solutions that power the best people practices in small to medium-sized businesses. From HR software that sets HR free to do great work to Performance Management and 360-degree feedback solutions that actually move people forward, to thought leadership principles, practices, and frameworks that help you create a great place to work, so great work can take place.That last part... that's what I'm responsible for. It's breaking the code of what lies at the intersection of Employee Experience and Organizational Performance. Because SMB's don't have time for fluff. They need to know what works, and what works is defined by two ultimate outcomes... an outstanding employee experience that promotes engagement, satisfaction, and retention; and organizational performance where your people practices amount to something more than just entertainment at work.

BambooHR is an aggressive new player in the HCM (Human Capital Management) industry, with with an HRIS (Human Resource Information System) that finally makes managing employee information a breeze, and a Performance Management solution that actually gets used and makes a difference. Our solutions are designed to set people free to do great work, including accelerating the evolution of HR.I'm in charge of thought leadership, which means I spend my time writing, speaking, and teaching about how to increase and manage employee value, and how to help HR reach their other strategic outcomes, like building culture, employee brand, increasing employee engagement, building internal influence, and increasing satisfaction and retention.I'm also in charge of product marketing, which merges the study of the market with the science of buyer behavior to create powerful narratives and commercial insight that shapes demand and influences buyers by teaching them to value the things we do best. I also leverage that market understanding to influence the product roadmap and determine long-term strategic direction for our solutions.

Instructure is an education technology company who builds the Learning Management System (LMS) Canvas, which provides colleges, universities, and k12 schools a learning platform to manage their online learning activities, including grading, course instruction, homework submission, assessments, collaboration, and more.During my time at Instructure (Canvas) I've been the Sr. Director of Product Management, overseeing Canvas product development, and personally product managed the creation and rollout of Canvas Network (Canvas.net), Instructure's MOOC platform (massive open online course), which is now competing against other MOOC providers like Coursera, EdX, and Udacity.I then changed roles and as the Sr. Director of Product Marketing, focused on understanding the market needs and general market pressures of both the the K12 and higher education markets, and work to translate that understanding into product development direction, product messaging, and new product opportunity assessments.My team is also responsible for artifacts such as win/loss analysis, competitive matrices, positioning platforms, buy-process maps, buyer personas, and activities including marketing and launch plans, lead generation, channel training, sales training, collateral, and demand generation.Skills Used: Product Management, Product Marketing, Product Leadership, Product Strategy, Product Line Strategy, Product Roadmap Management, Pragmatic Marketing, Demand Generation, Product Positioning, Product Messaging, Sales Training, SCRUM, Agile, Product team leadership, Mobile (iOS and Android) App Development and Strategy, Innovation, Market Research, Sales Process Mapping, UI Design, UX and Usability Testing, Executive Reporting, Board Presentations, Product Advisory Board Creation and Management, Beta Testing, Product Rollout Processes, SaaS, Department leader. (Higher Ed, MOOC, K-12 / K12 Education Technology).

Datamark provides data-driven marketing solutions exclusively to higher education (for both for-profit and traditional nonprofit colleges and universities), with marketing research services, full-service lead generation and management, and conversion marketing solutions, all designed to reach, engage and motivate prospective students.At Datamark I was responsible for a new company initiative to create a product management group responsible for productizing our service offerings. This included formalizing legacy offerings and implementing product management discipline and performance measurement, standardizing solution support documentation and processes, and generating product roadmaps, sales presentation decks, and client onboarding guides.I was also responsible for for providing future product innovation and incubation. This included leading a process for capturing and vetting new ideas, building business cases to request funding, and then incubating new products through product launch.Finally, I was responsible for all product marketing initiatives, including revitalizing our solution marketing efforts with new messaging and positioning platforms, demand generation plans and campaigns to send to higher ed institutions.

The Design People is a real estate technology solutions provider, primarily focusing on the real estate agent and real estate broker markets.I was responsible for analyzing conditions of the market and the existing competitor landscape, identifying solution opportunities, and creating a product line strategy and timeline to leverage these findings. I was responsible for augmenting the companies core competency of design, with deep, rich technology to build a product line strategy and intellectual property that enabled us to extend our customer base laterally.I managed the development and marketing launch of an all-new product at the year-end National Association of Realtors (NAR) trade show in Nov.

A LA MODE is a real estate technology solutions provider (+/- 350 employees), the industry leading provider for real estate appraisers, agents, brokers, inspectors, and mortgage brokers.At a la mode I was brought on to build a product management division based in Utah, and to identify and introduce new products and solutions to our real estate appraiser customer base.After successfully launching a new product that quickly became the company's flagship offering, surpassing all other product revenue after only 2 years in the market, I was put in charge of building and leading a new business unit to target a new customer vertical (real estate agents and brokers).I had P&L responsibility and matrix authority across departments. I was responsible for market analysis, opportunity identification, strategic planning, and building out the various departments to meet new needs.Our business unit successfully built and brought to market 6 new products, making it the fastest product growth in company history, accounting for 30% of company revenue after 2 years.As the executive in charge of the market, I was responsible for being the industry figurehead, speaking at events, interviewing with press, thought leadership, and representing the company to the industry.In the first year we established top-level industry awareness and brand recognition with critical acclaim for usability in a market that was rife with fully entrenched competitors. We created a sophisticated online network connecting over 100,000 real estate professionals across 4 markets and that facilitated cooperative marketing, shared advertising, referral networking, and an aggregated listing database consisting of hundreds of thousands of real estate listings. 60% of all U.S. real estate transactions were at some point processed through our servers.

Franklin Covey is a leadership and productivity solutions and training company (best known for the Franklin Planner and 7 Habits of Highly Effective People).I Managed a team responsible for product idea generation and rapid prototyping. We would build interactive, rapid, high-fidelity prototypes of new product ideas, and present those prototypes to company stakeholders, officers and board members, gathered feedback, and built introductory product plans. I was also responsible for creating UI standards to be used across company's new and existing software products, and designed the interface for the then FranklinPlanner.com, which was celebrated and demoed at Internet World in New York for pushing the boundaries of UI and interaction design.Prior to Franklin Covey, I had spent 3 years doing web and interface design, and before that, Java programming.