Sr. Director, Product And Product Marketing
Salt Lake City, Utah, Us
Instructure is an education technology company who builds the Learning Management System (LMS) Canvas, which provides colleges, universities, and k12 schools a learning platform to manage their online learning activities, including grading, course instruction, homework submission, assessments, collaboration, and more.During my time at Instructure (Canvas) I've been the Sr. Director of Product Management, overseeing Canvas product development, and personally product managed the creation and rollout of Canvas Network (Canvas.net), Instructure's MOOC platform (massive open online course), which is now competing against other MOOC providers like Coursera, EdX, and Udacity.I then changed roles and as the Sr. Director of Product Marketing, focused on understanding the market needs and general market pressures of both the the K12 and higher education markets, and work to translate that understanding into product development direction, product messaging, and new product opportunity assessments.My team is also responsible for artifacts such as win/loss analysis, competitive matrices, positioning platforms, buy-process maps, buyer personas, and activities including marketing and launch plans, lead generation, channel training, sales training, collateral, and demand generation.Skills Used: Product Management, Product Marketing, Product Leadership, Product Strategy, Product Line Strategy, Product Roadmap Management, Pragmatic Marketing, Demand Generation, Product Positioning, Product Messaging, Sales Training, SCRUM, Agile, Product team leadership, Mobile (iOS and Android) App Development and Strategy, Innovation, Market Research, Sales Process Mapping, UI Design, UX and Usability Testing, Executive Reporting, Board Presentations, Product Advisory Board Creation and Management, Beta Testing, Product Rollout Processes, SaaS, Department leader. (Higher Ed, MOOC, K-12 / K12 Education Technology).