I work with clients to concept, design, and develop physical and digital experiences that their customers/team will love. From technology recommendations/implementation to turn-key eCommerce experiences, I help brands use technology to grow their businesses. For projects that require creative execution on my end, I manage a team of designers, photographers, illustrators, and other staff required to ship great products and memorable customer experiences. Through these endeavors, I’ve worked with brands like Oh Happy Day, Hedley & Bennett, Shopify, The Standard Hotels, Areaware, and more. In this role I have: - Always taken a problem-first approach when building what my clients need. I start every project with - “What isn’t working and what do you want to accomplish?” Often the solution clients come to me looking to build is not meaningfully addressing their business needs. - Conceptualized and implemented many full-stack web applications serving a variety of audiences - B2B, wedding industry, operations, internal tooling, and more!- Conceptualized and implemented dozens of entire online commerce shops selling a wide variety of physical and digital goods.- Analyzed current competitive landscape to identify and develop new business opportunities Investigated market trends, consumer trends, and retailer & industry needs to provide comprehensive strategies for bringing new products to market - Developed and improved consumer brands including messaging, positioning, and creative direction Conceptualized, proposed, and implemented various online retail marketing, sales, and experience projects- Developed and implemented product, merchandising, and marketing strategies to meet retail and sales goals

I founded and ran Reveal – a creative platform for building AR product experiences and immersive IRL environments. I conceptualized and prototyped various hardware and software solutions to create next-gen, multi-sensory immersive experiences. I led all efforts at the company including fundraising, technology, branding, product, hiring, and more.

I joined Down to Shop as their first Head of Commerce, tasked with creating the Commerce Department, developing our department's strategy & goals, and building out a team. Our team was responsible for selecting, merchandising, marketing, and fulfilling orders for the company’s entire product catalog.

I joined Sugar Paper as their Head of Wholesale + Strategic Partnerships and was responsible for managing the largest revenue-generating channel at the company while improving operations across our entire team. In this role, I oversaw all aspects of B2B sales and strategic retail partnerships including product development, marketing, sales/support/fulfillment systems, and P&L for the wholesale/partnership channels. During my first year, I conceptualized and led an initiative to gut our dysfunctional existing B2B structure and replace it with a more healthy, sustainable wholesale strategy to support the growth we wanted to achieve. This included new sale processes, a new B2B ecommerce site, a reimagined marketing direction, and more.

I joined Roman and Williams Guild NY as their sole eCommerce and technology manager and quickly took over all company launch efforts and operations. My team and I were responsible for all company branding and marketing, corporate and retail technology, product logistics and operations, and retail build-out and launch. In this role I: - Managed $500k+ technology and branding budgets and co-managed $4 million+ retail and operations launch budget - Managed creative firms to develop a comprehensive online and physical retail branding suite including web design, brand identity, packaging, product branding, and event materials- Managed development/technology firms for the implementation of our website and related development projects- Researched and specified all sales and communication flows including relevant technologies and branding- Specified, sourced, and managed implementation of all retail IT equipment and systemsProject managed physical retail build-out including negotiating partnership deals and general costing with material vendors and contractors- Specified, sourced, and managed implementation of all corporate IT equipment and systems used by dozens of employees through 4 corporate locations plus remote teams

I was the first Head of Product at Lumi – an end-to-end platform for sourcing and managing your packaging supply chain. I was responsible for vastly expanding our physical product offering from a handful of basic supplies to a large collection of hundreds of quality packaging options. My team and I conceptualized, sourced, and merchandised all-new products as well as custom client requests. We worked with hundreds of vendors from all around the world to provide the best versions of everything we sold. We also worked with the digital product team to effectively sell our goods online.

I founded and run a resource for physical product makers who are building strong brands and growing successful businesses. Our event helps product makers develop compelling brand strategies and gives them the skills and connections they need to succeed. Through this event, I have established numerous relationships with some of the world’s best product and retail companies including West Elm, Kate Spade, Crate & Barrel, Warby Parker, Everlane, Baggu, The MoMA Design Store, Rifle Paper Co., Chronicle Books, Heath Ceramics, Ban.do, Schoolhouse Electric, and more. In this role I: 
- Conceptualized, developed, and managed a national events series that attracted more than a thousand attendees from around the world - Curated and secured speaker lineups filled with leaders from top consumer retail brands - Pitched and closed over $150k in partnership contributions- Hired and managed a team of employees and volunteers - Sourced, hired, and managed hundreds of vendors to provide necessary product and services for successful event execution

At Tattly, I oversaw product development, direct and wholesale sales, marketing, and communications. I also created and managed various online and physical retail projects. As the company grew and brought on staff dedicated to specific tasks, I focused on product development and strategic retail partnerships which led to collaborations with retailers like Urban Outfitters, J. Crew, MoMA, Nordstrom, STORY, and more.

I joined Quarterly on Day 1 to develop the company's core product, business model, and operational strategy. I worked with the founder to create everything from product packaging to marketing messaging. During the time I was with the company, we attracted excellent contributors, customers, media attention, and VC funding.