Rutaba Ashraf Email & Phone Number

Ilmenau, Th, De

Karāchi, Sindh, Pakistan

- Working as the lead PM for AI integrations and platform intelligence at BILL, a leading US-based financial modeling SaaS product- Recently launched an AI-powered Assistant, which is an interactive copilot to help accountants with their day-to-day tasks, insights, data analysis/extraction, altering, and reporting- Managing end-to-end product development lifecycle ensuring adherence to agile practices- Working with cross-functional teams between US & Pakistan- Leading product roadmap, backlog, requirement gathering, grooming, and OKRs

- Complete Product Lifecycle Management (PLC) of health-tech products, data solutions, and backend operations best suited to Pakistan's health-tech ecosystem- Managing the long-term roadmap, backlog, and project plans for customer deliveries- Agile Product ownership for product lines to deliver product roadmap items and customer-driven projects for these products- Internal and external stakeholders management - Data-driven Product Growth, Sales enablement, market and customer insights as well as feedback management - Owner of product success and sustainability- Gathering requirements from stakeholders and business units and translating them to user stories, wireframes, and mockups and formulate the most efficient solution to cater business needs keeping product sanity intact

Products worked on: Alfa App | Internet Banking | Roshan Digital | AlfaMall | QR Payments | Alfa Payment GatewaySkill-set: Digital Channels | Product Management | Digital Growth | Contextual Strategies | Customer Retention

Karachi

Digitizing offline events, managing software products, growth & performance marketing.Clients worked on:EMB, P&G, Bayer, Massarat Misbha, Ageven, Lakanto Arabia.

Karachi, Pakistan

Brands worked on: Caltex Pakistan, Tabba Heart Institute, Tabba Kidney Institute, Snowhite Washing Power, Snowhite Drycleaners, Berlitz. Job Responsibilities-Planning and creating social media campaigns for clients. -Creating, Managing & Monitoring Adwords Campaigns ( including GDN, PPC, Youtube ads)-Ensuring strong account management.-Creating Social media and Digital marketing strategies for the client.-Managing and optimizing Facebook campaigns with different objects, strategizing their media spend and plan. -Using monitory tools such as, Facebook Insights, Google Analytics, Quintly and Social Bakers.

Karachi, Pakistan

Launched Magento based E-commerce storeE-commerce platform's product design, business flow & growth strategySet-up conversion tracking, heatmaps, purchase cycle

Karachi, Pakistan