Rutba Rashed Email & Phone Number

Dubai, AE

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Crafting campaign strategies and objectives that closely align with the company's overarching commercial goals.
• Setting and overseeing targets, timelines, and resource allocation for the cluster.
• Vigilantly monitoring campaign performance, assessing KPIs, and formulating detailed reports on the impact of campaigns on overall targets.
• Continuously refining and enhancing campaign strategies through rigorous testing and iterative improvements to optimize performance.
• Facilitating coordination with Traffic Ops, Marketing, CRM and Search teams to ensure alignment of campaigns across those areas.
• Governing the adoption and implementation of shared mechanics and tool adoption to oversee and regulate subsidy expenditures

Karāchi, Sindh, Pakistan

• Headed the entire project of planning & executing all mega, A+, A & B campaigns on the platform, pushing an assortment of 20M+ products, driving GMV, order, buyer & items
• Supported the project manager & regional product team in creating a complete product to automate and simplify campaign management processes, saving 30% of required headcount.
• Worked on multiple mega campaigns including 11.11 & 12.12. Selection of both hot & mega deals, aligned within the department and cross functionally, tracked & analyzed campaign performance closely to take required.
• Performed deep postmortem analysis for all mega campaigns, figuring out what went wrong/right and formulating learnings for future campaigns.
• Maintained the entire E2E product + Dcloud for all Mega & A+ campaigns to optimize campaign reporting.
• Handled daily tracking & reporting of achievement against targets for all Mega & A+ campaigns.

Karāchi, Sindh, Pakistan

• Planned, aligned and executed 60+ Customer Promotion campaigns (A+B) each month from all 4 clusters.
• Supported in launching a new channel on the online platform, filtered appropriate assortment of over 60k products and ensured smooth execution of weekly micro campaigns on the channel.
• Led the end to end management of all mega campaigns on the platform including 11.11 & 12.12, securing a GMV of 20.6M & 18M respectively.
• Coordinated with the data team to for the formation of performance-oriented dashboards in order to optimize tracking of campaign performance.

Karāchi, Sindh, Pakistan

-Supporting the project manager - end to end execution of all campaigns.-Managing Mega, Tier A, B & C campaigns pushing an assortment of 15mn+ products.-Designing/reviewing CP campaigns for all 4 clusters and supporting them achieve their GMV target by creating specialized campaigns.-Leading the On-site app revamp project (aimed at enhancing CXP), creating.

Karāchi, Sindh, Pakistan

Baker

Pakistan

-Headed the complete planning and execution of marketing campaigns.-Solely administered the onboarding and retaining of influencers for PR.-Designed all social media posts, decided themes, maintained the feed, posted and generated captions.-Tracked the marketing analytics and optimized traffic and engagement.

Karāchi, Sindh, Pakistan

-Co-led the launch and execution of an internal event.-Performed market research and contributed to the launch of a new product.-Formulated marketing strategies and designed content to boost social media engagement within the organization to raise morale and connectivity.

Bachelor'S Degree, Marketing Major

Intermediate