Rute Ferreira Da Silva Email & Phone Number

Sintra

Area: Electric and electronics products - Campaign development and implementation. Analysis of marketing activities. - Responsible for digital marketing. Definition and monitoring of KPIs - Coordination and organization of events. Monitoring the results - Responsible for international projects in the education area- Responsible for the development of promotional materials- Coordination with Headquarters in the alignment of the marketing and communication strategy - Coordination of marketing activities with product managers and sales team- Management and control of the marketing budget- CRM management

Lisbon Area, Portugal

Area: Consumer Credit (B2B) and Credit Cards (B2B and B2C)- Creation of support materials for sales (Consumer Credit and Credit Cards)- Development of campaigns- Benchmarking analysis of the competitors and elaboration of an action plan- Coordination of quantitative and qualitative research- Responsible for the validation of advertising content to financial products- Coordination of institutional site construction

Area: Food product- Support in the elaboration of the Strategic Plan- Realization of promotional actions in the Supply Chain area- Research and treatment of information, using SAP software and ACNilsen- Elaboration of reports and marketing presentations related to Trade- Management and control of promotional materials together with the Logistics Operator- Support to the sales team

Area: Men’s & Health, NSAID e Neuroscience - Collaborate with product manager to launch a new product- Support the implementation of marketing presentations for promotional cycle, including the development of chapters of market analysis (IMS Dataview)- Support planning and development of the Operational Plan- Construction of the report benchmarking analysis