Rutger Groot

Rutger Groot Email and Phone Number

Managing Director bij Brandmannen & Partner bij Digital Rockstars @ BRANDMANNEN
netherlands
Rutger Groot's Location
Zandvoort, North Holland, Netherlands, Netherlands
About Rutger Groot

A true product geek who loves to play with data & marketing technology in order to make advertising more relevant. Always trying to improve a product, process or project. I have experience with almost every DSP, SSP, DMP and probably any other three-letter acronym in the ad tech ecosystem. I was a publisher and an advertiser for many years, and held several product management roles at international media agencies for the past 20 years. I've learned it all by doing.

Rutger Groot's Current Company Details
BRANDMANNEN

Brandmannen

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Managing Director bij Brandmannen & Partner bij Digital Rockstars
netherlands
Website:
brandmannen.nl
Employees:
9
Rutger Groot Work Experience Details
  • Brandmannen
    Managing Director
    Brandmannen Jan 2024 - Present
    Haarlem, North Holland, Netherlands
    Hi, wij zijn BRANDMANNEN. Jouw partner in recruitment marketing & employer branding. Met een team van slimme recruitment marketeers, strategische employer branders, creatieve content makers, meedenkende adviseurs en een ijzersterk campagneteam staan we klaar om jouw recruitment te laten vlammen.Zoek jij getalenteerde mensen om je team te versterken en wil je het hart van je ideale kandidaat voor je winnen? Dan brengen we je vacatures onder de aandacht bij de juiste mensen en bouwen samen met jou aan een onweerstaanbaar werkgeversmerk. Wie jouw doelgroep ook is, met spot-on employer branding content zien ze hoe het écht is om bij jullie te werken.Benieuwd hoe het gaat met je campagne? Je volgt de slimme job en doelgroep recruitment marketing campagnes live via onze tool. Ondertussen zijn wij druk met het bijsturen van je campagne voor een optimale conversie. Dit doen we allemaal op basis van data en heldere inzichten zodat jij beter kan werven. Die inzichten gebruiken we ook om sterke content te maken. Zo staat jouw werkgeversmerk niet alleen optimaal op het netvlies van de doelgroep maar raak je ook nog de juiste kandidaat recht in het hart. Met als resultaat een voortdurende stroom getalenteerde kandidaten die bewust voor jouw bedrijf kiezen.Vol trots werken we onder andere voor deze merken: Van Lanschot Kempen, Transavia, Friesland Campina, TNO, Samsung, KLM Catering Services, Gemeente Amsterdam en Provincie Noord-Holland.Heb jij een brandende recruitmentvraag? Neem contact met mij op via rutger@brandmannen.nl en ik vertel je graag hoe we jou kunnen helpen!
  • Brandmannen | Recruitment Marketing
    Operations Director
    Brandmannen | Recruitment Marketing Jun 2019 - Jan 2024
    Heemstede, Provincie Noord-Holland, Nederland
    At BRANDMANNEN we run comprehensive adressable recruitment marketing campaigns across media channels like; search, social, display, DOOH and premium job-boards. By leveraging our unique deterministic data-sets we know exactly which potential candidates we need to reach and especially how to guide them in their journey to land their dream job at one of our clients.I am responsible for developing and leveraging best-in-class technology solutions and define processes and strategies for campaign management. This includes the development of our own Applicant Tracking System (ATS), our Campaign Management Platform, which is used to consolidate data and to automatically activate campaigns in third party media buying systems.
  • Digital Rockstars
    Partner
    Digital Rockstars Jun 2019 - Present
    Haarlem
    Weet je nog, vroeger? Nee, toen was niet alles beter. Wel leuker. Je maakte niet maanden van tevoren plannen, maar belde gewoon aan bij je matties om te zien of ze thuis waren. Je werd voor de eerste – en tweede en derde – keer verliefd, verruilde je flippo’s voor een gameboy en de zomers duurden eindeloos. Life felt good. Onbezorgd en vrij. Als een kind, want dat was je. Vroeger, toen hardcore nog happy was. En marketing ook een stukkie leuker. Gewaagder, speels, op het randje en er soms zelfs een beetje overheen. Maar met een ‘foutje, moet kunnen’ kwam je er mee weg. Laten we marketing weer doen zoals vroeger. Alsof we weer kind zijn in de 90s. Keihard lachen, opvallen en niet alles zo serieus nemen. Dus, trek jij je stoute sneakers aan en ga je mee tegen dat blikje op straat trappen? En laten we vooral gruwelijke dingen maken voor jouw merk. Are you in?
  • Overheidsmarketing
    Partner
    Overheidsmarketing Dec 2022 - Present
  • Via Nederland
    Data & Tech Taskforce Member
    Via Nederland May 2018 - Present
    Netherlands
    Member of the IAB Data & Tech Taskforce. We have created a framework for data processing, analysis and activation. Currently organizing "The Power of AI in Advertising" event in 2024.
  • Joy At The Beach
    Owner
    Joy At The Beach May 2018 - Present
    Zandvoort, North Holland, Netherlands
  • Opzeker
    Owner
    Opzeker Jan 2009 - Present
    Zandvoort
    Opzeker is the holding company for the following subsidiaries:- Opzeker Media- Opzeker AdTech- Opzeker IT(Interim) services contain:- 360° Campaign Management (Programmatic, SEA, SEO, Social, etc.)- AdTech Stack Consultancy (CDP, DMP, DSP, SSP, TMS, etc.)- Agile Product Development- GDPR / AVG Consultancy- Data / Web / BI Analysis & Dashboarding- (Mobile) Web / App Development- IT / Software Consultancy- Powershell & Packaging APP-V / MSI Consultancy- Cloud hosting and infrastructure- Executive ManagementOpzeker was divided and adopted by other private holdings end 2019.
  • Sanoma Nl
    Manager Product Development
    Sanoma Nl Jun 2018 - Jun 2019
    Amsterdam Area, Netherlands
    Managing a team of highly skilled Product Managers, creating new advertising products and propositions for media agencies and advertisers. Recent developments include: Profiel NL, NuLokaal, Quality View, The Hub and fundemental changes in our AdTech stack (Headerbidding).
  • Ipg Mediabrands
    Head Of Data & Technology
    Ipg Mediabrands May 2016 - Jun 2018
    Amsterdam Area, Netherlands
    In a widely disparate technology landscape, IPG leverages best-in-class technology to combine, analyze and activate data from all sources to deliver the most comprehensive, highest-performing data-driven advertising solutions on the market. The agency is part of the global IPG Mediabrands network and empowers people and organizations to develop sustainable digital strategies that helps them realize their growth ambitions.I've worked with a team of 40 digital advertising specialists across Search, Social, Display, Video and Mobile, and measure through Traffic & Tagging for national and international clients such as Coca-Cola, BMW, Jumbo, DPC, ABN AMRO, Bloemenbureau Holland, Innocent, SPA, Harman Kardon and T-Mobile.
  • Ipg Mediabrands
    Product Development Manager
    Ipg Mediabrands Jun 2015 - May 2016
    Amsterdam Area, Netherlands
    Working as a Product Development Manager for Cadreon, IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. Providing extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide.
  • Awin Global
    Senior Product Manager
    Awin Global Nov 2013 - May 2015
    Amsterdam Area, Netherlands
    Awin is Europe’s leading digital performance advertising network. My job was to make sure that business objectives can be met by applying standard and custom technical solutions to difficult business challenges. This involves, among many others: - Translating business objectives into technical solutions- Provide technical consulting for key advertisers and publishers- Provide technical support for 3rd party integrations- Monitor KPI’s. Respond on technical failures and new opportunities- Solve issues by creating custom technical solutions for key clients- Give trainings to colleagues and key clients to increase technical knowledge- Create tickets and requirements for product improvement, and new features for zanox worldwide- Responsible for the local product roadmap- Managing the local development team consisting of a UX designer and a PHP developerzanox's comprehensive network of publishers covers all touch points in the customer journey across different devices. This enables zanox to optimize brand preference and to convert ads into leads and sales with the leverage of rich consumer behavior knowledge and data. As a result, the zanox network and products help deliver the right offer at the right moment to the right consumer on the right device, ensuring that each marketing euro in every step of the customer journey is both accountable and most efficient. zanox helps customers such as Zalando, Coolblue, de Bijenkorf, Centraal Beheer Achmea, Center Parcs, T-Mobile and KPN to add value in several areas:* Target better* Boost performance* Optimize revenue in all touch pointszanox specializes in premium display, search, display via RTB, facebook advertising, mobile advertising, e-mail and affiliate marketing (best affiliate network award in 2013).zanox was later rebranded as Awin.
  • Awin Global
    Product Manager
    Awin Global Aug 2011 - Nov 2013
    Amsterdam Area, Netherlands
    zanox is Europe’s leading digital performance advertising network. My job was to make sure that business objectives can be met by applying standard and custom technical solutions to difficult business challenges.zanox's comprehensive network of publishers covers all touch points in the customer journey across different devices. This enables zanox to optimize brand preference and to convert ads into leads and sales with the leverage of rich consumer behavior knowledge and data. As a result, the zanox network and products help deliver the right offer at the right moment to the right consumer on the right device, ensuring that each marketing euro in every step of the customer journey is both accountable and most efficient. zanox helps customers such as Zalando, de Bijenkorf, Centraal Beheer Achmea, Center Parcs, T-Mobile and KPN to add value in several areas:* Target better* Boost performance* Optimize revenue in all touch pointszanox specializes in premium display, search, display via RTB, facebook advertising, mobile advertising, e-mail and affiliate marketing (best affiliate network award in 2013).zanox acquired M4N in 2011
  • M4N
    Product Manager
    M4N Apr 2009 - Aug 2011
    Product Manager- Tracking- Datafeeds- ScriptingMy job is to make sure that business objectives can be met by applying standard and custom technical solutions to difficult business challenges.M4N was acquired by zanox in 2011.
  • Zvoort Media
    Owner
    Zvoort Media Sep 2007 - Jan 2010
    I run a popular local dutch news website about my hometown: Zandvoort - Zvoort.nl.
  • Gnr8
    Project Manager
    Gnr8 Mar 2009 - Jun 2009
    I worked here as a freelance project manager for GaanWeDoen en StadsSpelen
  • De Nieuwe Buren Bv
    Manager
    De Nieuwe Buren Bv Jun 2008 - Feb 2009
    "De Nieuwe Buren" (New Neighbors) is a creative media company totally operated by students of "Mediacollege Amsterdam". Here i am fulfilling the title of accountmanager, traffic manager and project manager
  • De Nieuwe Buren Bv
    Interactive Designer
    De Nieuwe Buren Bv Jun 2008 - Feb 2009
    Interactive Designer
  • Gnr8
    Manager
    Gnr8 Jan 2008 - Jun 2008
    Setup and guide projects for GNR8
  • Gnr8
    Interactive Designer
    Gnr8 Jul 2007 - Jan 2008
    Design on/offline products for projects of GNR8
  • Wanadoo/Orange
    2Nd Line Support
    Wanadoo/Orange Apr 2005 - Sep 2007
    2nd Line THD/AHD support- Solving 2nd line technical cases- Solving 2nd line administrative cases- Solving 2nd line complaints- Giving feedback to 1st line support
  • Wanadoo
    1St Line Support
    Wanadoo Nov 2004 - Apr 2005
    - Solving inbound calls- Solving inbound letters- Solving inbound e-mails
  • Center Parcs
    System Administrator
    Center Parcs Jul 2003 - Jan 2004
    Internship at Center Parcs Zandvoort as a system admninistrator.- Solving inbound support calls from co-workers.- Managing the network (security, users, e-mail, personal folders).- The installation and programming of a new checkout system.- Solving network issues.- Redesign the infrastructure.
  • Ocean-Design Websolutions
    Co-Founder
    Ocean-Design Websolutions Jan 2001 - Jan 2004
    Small internet company.

Rutger Groot Skills

Management Consulting Business Strategy Change Management Interim Management Management Mergers And Acquisitions Coaching Banking Dutch Risk Management New Business Development Marketing Marketing Strategy Organizational Development Strategy Emerging Markets Innovation Management Social Media Marketing Agri Finance Marketing Communications Business Development Entrepreneurship Finance Leadership Project Management Marketing Management Affiliate Marketing Online Marketing Seo Online Advertising E Commerce Web Development Web Analytics Product Management Tracking Google Adwords Email Marketing Performance Based Marketing Web Design Sem Social Media Conversion Optimization Php Ppc Google Analytics Wordpress Problem Solving Media Buying Mobile Marketing Data Analysis Corporate Branding Search Advertising Mysql E Business Retargeting Display Advertising Mobile Advertising Kanban Scrum Comparison Shopping Tag Management Internet Strategy Pay Per Call Operations Management Advertising Stakeholder Management Executive Management Cdp Digital Media Advertising Technology Adtech Cxm Photoshop Cookies Css Cms Scrumban Racing

Rutger Groot Education Details

  • Mediacollege Amsterdam
    Mediacollege Amsterdam
    Media Management
  • How Company
    How Company
    Advising Skills Ii
  • How Company
    How Company
  • Bureau Zuidema
    Bureau Zuidema
    Influance And Efficiency
  • Mediacollege Amsterdam
    Multimedia Management & Vormgeving
  • Nova College
    Nova College
    Ict

Frequently Asked Questions about Rutger Groot

What company does Rutger Groot work for?

Rutger Groot works for Brandmannen

What is Rutger Groot's role at the current company?

Rutger Groot's current role is Managing Director bij Brandmannen & Partner bij Digital Rockstars.

What is Rutger Groot's email address?

Rutger Groot's email address is r.****@****bank.nl

What schools did Rutger Groot attend?

Rutger Groot attended Mediacollege Amsterdam, How Company, How Company, Bureau Zuidema, Mediacollege Amsterdam, Nova College.

What are some of Rutger Groot's interests?

Rutger Groot has interest in Children, Education.

What skills is Rutger Groot known for?

Rutger Groot has skills like Management Consulting, Business Strategy, Change Management, Interim Management, Management, Mergers And Acquisitions, Coaching, Banking, Dutch, Risk Management, New Business Development, Marketing.

Who are Rutger Groot's colleagues?

Rutger Groot's colleagues are Anna Van Der Burght, Lotte Langemeyer, Bauke Schoen, Alix Hensen Verbaten, Anouk Reitsma, Roby Koot, Stan Brouwer.

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