With LeadSplash Marketing, I serve as your fractional CMO, providing top-tier marketing expertise without the expense of a full-time VP of Marketing or CMO. I offer in-house leadership (usually for 1-2 days a week) helping you in crafting and executing a tailored and successful marketing strategy based on 15+ years of international B2B SaaS experience. Learn more, or book your free consultation at leadsplashmarketing.com

Growthmentor is a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. My key areas of expertise: growth marketing, GTM, demand gen, product marketing, brand & content strategy and building teams. You can book a free call with me via this link: https://app.growthmentor.com/mentors/rutger-stronks

- Managing the global marketing team: content, SEO, email, performance, DevRel, product marketing- Establishing a solid data driven marketing foundation for B2B SaaS (data tracking, targets & OKRs)- Responsible for all marketing programs to boost MRR in self-serve, mid-market & enterprise segments- Design & implementation of PLG motion (self-serve) and go-to-market (mid-market/enterprise) strategies- Representing marketing at all executive & board meetings

- Management and coaching of the global marketing team;- PLG, product marketing, DevRel, content, operations, SEA, SEO, brand, partnerships, community & events- Building pipeline through lead & demand generation programs in enterprise, mid-market and self-serve- Driving growth by continuously improving PLG motion (through lead gen & conversion optimisations)- Set up sales enablement initiatives with the sales team to scale the mid-market and enterprise GTM- Worked with product team on roadmap, NPIs, value propositions, ICPs and product positioning - Expanded Stream’s activities in developer community & partnerships - Representing marketing at executive meetings, board meetings and industry events

- Leading Stream’s Growth marketing and Performance marketing departments- Building the Product marketing function at Stream from scratch

- Leading Ultimaker’s global product marketing team - Lead shift from product to solution, positioning Ultimaker as market leading platform player- Provided structure & processes to maximize product marketing impact- Delivered process & strategic approach for all product & solution launches (NPIs)- Established & implemented Ultimaker’s go to market strategy framework- Established various value propositions on both product and (industry) solution level- Sales enablement: delivered global sales packages to effectively empower sales force- Sales & partner training: provided various global training sessions- Represented Ultimaker as keynote speaker at various industry leading events- Streamlined client and partner input for product roadmap development- Established competition framework to sharpen product, solution and company USP’s

- MT member & leadership of the global marketing team- Leadership of product marketing, content, multichannel & marketing operations teams- Leadership of regional marketing (NA, EMEA, APAC, LATAM) teams and activities- Delivered strategic approach for all product and solution launches (NPIs)- Established & implemented Woodwing’s go to market strategy framework- Lead product to solution transformation, including messaging, positioning & processes- Lead analysts strategy, (i.e. Forrester and Gartner)- Improved lead quality and quantity through online (SEO/SEA/Social) and offline campaigning- Lead the organisation of two large company events- Initiated & delivered various co-marketing activities with technology & solution partners- Developed & implemented numerous successful demand generating lead campaigns- Lead client and partner input for product & solution roadmap - Management of PR and creative agency relationships- Management of global marketing budget, P&L responsible

- Created numerous strategic propositions & solutions to extend Macaw’s product portfolio- Delivered various digital solutions (websites & mobile apps) to large enterprise clients- People management: lead developers & UX designers to desired output- Provided various internal & external workshops on digital marketing & online strategy

- Twitter’s first Dutch employee, onboarding clients on the organic & advertising platform- Consulted clients about organic & paid social media strategies and campaign management- Partner- & client account management, including numerous agency- en C-level client visits - Developed and implemented Twitter’s first 'go to market' strategy for the Netherlands- People management: mentored & coached 10+ new hires, acting team lead for Dutch team

- Project lead: designed a model to turn reactive support into proactive and relevant account consultation within the Google Ads customer success team- Recruitment & people management: 50+ recruitment interviews / mentored 25+ new hires- Marketing point of contact for all AdWords resellers in the Benelux- Represented Google at 10+ recruitment- en client events in the Benelux- Promoted in October 2011

Responsible for SMB account development and ROI improvement by consultation in the Benelux market, including Google AdWords (SEA, search, display and retargeting tactics), Google search (SEO), Google Analytics, Youtube, Google+ en mobile media opportunities.

- Part of the project team: responsible for development & implementation of a new website- Training content contributors on new CMS- Guided content migration process

- Development of media and PR strategies for clients- Designing off- and online visual content- Optimisation of AdWords (search and display)

- Responsible for planning of lessons, exams, including classrooms, teachers & workshops- Managing quarterly exams planning for 1000+ students- Daily management of people planning: sick leave, classrooms, etc.

- Assistant for business unit manager, helping with:- Business data analysis to optimize business activities- Competitive analysis- Managing the ISO-9001 certification for 2007- Training employees on new business system

- Marketing plan for lift and escalator industry, including market entry strategy- Identification of product/market fit- Competitive landscape - Final grade: 9 (out of 10)

- Creation of business model to identify malfunctions in the primary process, using Six sigma- Provided ability to identify largest bottlenecks & recommendation plan to remove them- Recommendations have been presented to KLM Engineering and Maintenance MT- Final grade: 9 (out of 10)

Work & Travel trip through Australia