Helping GMBapi.com to continue their growth as the innovator in Local SEO solutions for businesses with multiple locations. I’m using my 17 years of Google experience to help businesses enhance their online visibility and reputation management for their locations. And as a result grow sustainable revenue for the company that we can reinvest into the platform. Main focus is on Sales & Mkt. GMBapi.com's dedication to leveraging data for actionable insights has led to the creation of a SAAS that delivers substantial value. By focusing on efficiency and measurable results, we provide a service that stands as a testament to our expertise, offering free trials to demonstrate the tangible benefits of our product firsthand.

I led the Sales & Operations team in a Sales/COO role for Google’s Ads business across Central & Eastern Europe (CEE) working with a wide range of businesses and industries. CEE is one of the most diverse regions in EMEA spanning from the Baltics to Greece and consisted of 20+ countries out of which 9 contain an in-country Google presence. My Dublin based team of 50 Account Managers and I helped CEE’s largest accounts grow their businesses at home and abroad through strong product expertise and campaign optimisation. We partnered closely with our in-country teams to deliver customer success and Google revenue. I also sat on the EMEA HQ management team of the Central Europe region which also includes Germany & Alpine.

Build first ever regional Retail approach & team. Companies included H&M, IKEA, Pandora, PVH. Crucial vertical for Google in terms of future growth. Worked closely with Country Managers across the 6 Northern-European markets to create a go-to-market strategy. Building trust and navigating complex local vs regional dynamics in collaboration with NE VP. Worked closely with our B2B mkt team to launch comprehensive mkt program incl. case studies & events.

Part of mgmt team and responsible for one of four business clusters that make up Google NL's advertising business. Revenue responsible for Retail & Branding clients incl Unilever, L'Oreal, P&G, Rituals, MediaMarkt. Managed a team sitting across Amsterdam & Dublin to help businesses/agencies succeed through our ad solutions. Part of NL mgmt team and within that strategy lead on our customer segmentation and specialist team allocation.

Transformed how omnichannel retailers apply digital in building their brands, growing their e-commerce business and connecting offline & online. Managed a team that works with some of the biggest retailers including Coolblue, Tommy Hilfiger, G-Star, Foot Locker, De Bijenkorf, IKEA. C-level engagement around their digital agenda and the role Google could play. Also worked closely with various media agencies & partners to accelerate the digital agenda.

I designed and hired a new EMEA-wide sales team focused on our most advanced pureplay customers. I managed a highly visible and complex business with many senior internal and external stakeholders. Customers included Amazon where my team delivered sophisticated analyses to understand the opportunities for their Search Marketing strategy as well as new business projects including driving Amazon App downloads across 5 European markets through our AdMob platform.Other businesses that we managed included eBay across all of EMEA working closely with their central marketing teams in Zurich, San Jose and Seattle + various agencies. We also provided account mgmt and product recommendations for a range of UK based Shopping Comparison Websites (Kelkoo, PriceRunner).Through my role I was part of a global team working to help bring feedback from our most advanced advertisers to our product & eng teams and develop the right product roadmap for these clients.

Revenue responsibility for a broad portfolio of global Telecom companies based in the UK including Vodafone, O2, Orange, Three.Consulted clients in many areas of online performance marketing, website strategy and attribution, helping them to make the most of Google's products, industry data and consumer insightsAlso main Google project lead for various big branding campaigns through our YouTube platform including T-Mobile Life’s for Sharing & O2 Music. Project managing all stakeholders including various creative and media agencies (worked with all the big agencies in London + variety of independents). C-level engagement: Presented at various board meetings about the potential of online for their business.Through my work I was chosen as one of 30 Google talents worldwide to be selected for the first Google Business Academy program (2010/2011) in collaboration with Duke Corporate Education.

Day-to-day account management including AdWords optimizations for all major Telco advertisers in The Netherlands. Clients included T-Mobile, KPN, Vodafone, UPC, Ziggo. Through analysis and by working closely with their agency partners I would make recommendations on where to improve their Search Marketing strategy. Also advised and executed on display and video campaigns (YouTube).

Successfully designed and executed various marketing campaigns that increased the usage of Mobile Internet amongst KPN’s customer base. Used segmentation analysis to target right sets of customers.Convinced senior mgmt to switch strategy and designed/implemented more user focused open mobile Internet portals and a simplified pricing structure vs the walled garden portals KPN historically offered (i-mode). Developed revenue-share partnership with Google on integrating their search engine on our mobile portals.

Creating liquidity forecasts, analysis of realized cash flows, and calculation of interest rates for internal loans based on balance and cash flow developments.

Reviewing & analyzing incoming consumer credit requests from Ford dealershipsFirst line analysis of creditworthiness & risk assessmentVarious administrative tasks

Worked for the Department of Trade Politics & Investment Policy.Researched the impact of rules of origin in European trade agreements relating to protectionism.Internship was part of the research I was doing for my final thesis related to my studies.Presented the final results to the European Commission Working Group on Rules of Origin in Preferential Trade Agreements.