I am a senior B2B marketer with a passion for digital marketing and extensive experience of delivering successful demand generation programmes. I am both strategic and hands-on, and enjoy the challenge of balancing team leadership and development with getting stuck in with day-to-day marketing activities. My areas of expertise are:• Demand Generation/Growth: Lead generation | Campaign management | Account-based marketing | Partnership/Co-marketing | Content generation | Data analysis & reporting • Digital Marketing & Automation: Paid search | Paid social | Organic social | SEO | Email marketing | Website optimisation• Marketing Operations: Process optimisation | Vendor management | Agency management | Tech stack management | Budget managementI have experience using a wide range of marketing tools and platforms including Salesforce, HubSpot, Pardot, 6sense, ZoomInfo, WordPress, Google Analytics, Google Ads and Bing Ads.
Listed skills include Teaching, Research, Training, Report Writing, and 17 others.