As a marketing manager with an unconventional background in art and costume design, I bring a fresh, narrative-led approach to developing engaging strategies that drive business growth. For 4+ years, I’ve crafted compelling content that simplifies complex topics (from astrophysical black holes to insurance) and delivers impactful, audience-centric solutions.In addition to my creative expertise, I have a thirst for knowledge and a strong focus on data-driven decision-making. I specialize in both SEO and PPC keyword research & strategy, leveraging data analysis to optimize campaigns for maximum results. I've set up and run highly successful ad campaigns across Facebook Ads, Google Ads, and App Store Ads, continually refining strategies based on performance metrics. In my current role, I’ve contributed to our team's success in achieving a 75% increase in customer acquisition since moving our digital marketing in-house.Beyond marketing, I am an active artist whose work has reached remarkable heights—literally—having created a sculpture that traveled to the International Space Station in preparation for the first multi-artist exhibition on the moon.Recipient of the 2020 Berlin Kulturprojekte grant and an Artistic Researcher at the University of the Underground, I thrive at the intersection of art, strategy, and innovation.