Ruth Potter Email & Phone Number

Responsible for measuring the impact and success of marketing campaigns for new product launches and existing product promotions within the Individual Life Insurance and Annuity businesses. Established measurement framework, analyzed results, and built insightful campaign reporting. Provided business partners with a holistic view of campaign success and specific recommendations to optimize for future campaigns.

Responsible for measuring the impact of email and web campaigns, internal and external communications, and social media programs for the Individual Life Insurance business. Analyzed results and provided recommendations for program improvements. Also responsible for coordinating expense management and business continuity processes for team of 75.

Newark, New Jersey

Deployed targeted customer focused marketing campaigns for new and existing products, overseeing all aspects of campaign deployment, including customer list selection, implementation of new creatives, communication strategy, and coordination with printer. Coordinated sales and expense reporting for Customer Marketing team and managed projects on an ad-hoc basis.

Newark, New Jersey

Supported VP of Customer Marketing within the ILI Marketing business. Managed schedule, expenses, and travel arrangements for VP and direct reports. Coordinated records retention, site security, procurement requests, and attendance for team of 25.

Scotch Plains, New Jersey

Managed front office functions, processed sales orders, purchase orders, invoices, and quotes. Maintained highly organized files and trained new office staff. Played significant role in company’s initial ISO certification process and supported procedures required to maintain certification.