One of the world's premier watchmakers, Movado Group, Inc. designs, manufactures and distributes watches from ten of the most recognized and respected names in time: Movado, Concord and EBEL along with our Olivia Burton, MVMT, Coach, BOSS, HUGO, Lacoste, Tommy Hilfiger and Rebecca Minkoff licensed watch brands. Between the corporate headquarters in New Jersey and Bienne, and sales and distribution offices around the world, Movado Group employs more than 1,330 people.Responsible for owning the digital marketing strategy and execution within the Digital Centre of Excellence, for the Olivia Burton, Movado, Movado Company Store and MVMT brands at Movado Group. Main responsibilities:• Plan all digital marketing including email marketing, social media, affiliates and SEM.• Measure and report performance of all digital marketing campaigns and assess against goals whilst optimising spend and performance based on data insights.• Collaborate with internal teams to optimise user experience and externally with agencies and other vendor partners.• Build and report on Olivia Burton email marketing activity in UK and US markets, using the Salesforce Marketing Cloud platform.• Ensures compliance with all operational and strategic marketing guidelines specified by the individual brands.• Drive product sales through proactive promotion of new seasons launches, existing offers in the whilst generating up/cross sale opportunities.

The Original French Sole by Jane Winkworth enjoys the iconic status of being the world's original number one leading purveyor of the most beautiful designer classic ballet flats and luxurious, fashionable flat footwear. Founded in 1989 in London, French Sole is now a famous and much loved brand name associated with some of the most famous women in the world. At French Sole I am responsible for all online and offline marketing campaigns across the UK, Europe, US, Australia and Canada, increasing the overall brand awareness and global sales strategy. • Responsible for owning, managing and delivering an increase of revenue, margin and brand awareness across the online, store and wholesale business channels through effective marketing.• Managing and planning content and developing strategy around new online and in store content and services including all seasonal and tactical campaigns.• Deliver in store campaigns that reflect the brand whilst exciting and delighting our existing customers and attracting new customers.• Manage all online marketing channels including paid and organic social media campaigns, email marketing, remarketing, SEO and paid search strategies. • Liaise closely with the product development team to ensure smooth implementation of new products and services in store and on-line.• Manage the development of the website look and feel in conjunction with the IT and technical department including production, editing and maintenance of all site content and copy.• Ensure the smooth running of the production process with particular responsibility for the accurate setting of copy, design, artwork and retouch for business campaigns, literature and imagery.• On-going liaison with the technical team in the commercial evaluation of new technology for the future progression of the company’s online capability.

DKB Household is a leading global player in the housewares sector boasting an exciting portfolio of brands that include Cole & Mason, Jamie Oliver, Ken Hom, Zyliss and Culinare. As Digital Marketing Manager for DKB Household I am responsible for a range of online channels across all five brands. Sitting within the marketing team, I work alongside the brand leads and Marketing Director to increase brand equity and deliver strategic plans with the overall goal of increasing our reach in both B2C and B2B. • Responsible for owning all organic and paid social media in the UK including Instagram, Facebook, Pinterest, YouTube and Twitter.• Managing and developing content marketing strategies for our own ecommerce websites, as well as retailer.com sites including John Lewis, Amazon, Dunelm and Lakeland. Ensuring that we produce best in class digital assets to be shared across the entire business on a global scale. • Content I actively work on includes social media videos of various formats, Pinterest friendly recipe infographics, inspiring recipe lifestyle images and website banners.• Working with the USA team on product information management to ensure all digital assets and online copy is streamlined and shared across multiple markets. • Updating and managing the brand ecommerce websites to ensure they are SEO friendly and working correctly. Alongside our website developers, I ensure the sites are fully functioning and transactional while updating them to the best quality.• Responsible for working with marketing agencies to manage campaigns driving traffic and sales from Google AdWords. • Blogger outreach strategies to spread the word about new product launches and generating high quality links back to our sites with the overall goal of increasing awareness and visibility in SERPs.• Part of the Global Commercial Planning team, working on plans across the business to increase sales and improve brand equity on a global scale.

Red Hot Penny is a creative ecommerce agency, providing end-to-end solutions for retailers. Part of the SEKO Logistics group of companies, the agency specialises in delivering online services to clients including SanDisk, Red7, Lowepro, Larsson & Jennings, The Crown Estate and Lipsy. At Red Hot Penny, my role requires a broad commercial understanding of marketing to support the business’ growth in the digital marketing, ecommerce, creative and technology sectors. My role requires understanding of all sectors and I am solely responsible for promoting Red Hot Penny's work.• Responsible for all strategic marketing activity for the agency across the UK, USA and Ireland covering trade exhibitions, employee and client events, internal communications and PR.• Acting as 'Brand Champion' by ensuring the Red Hot Penny branding is quality checked and all correspondents with clients, prospects and internal documents follow the brand guidelines correctly.• Working with various sales teams in multiple locations targeting prospects and liaising with Directors and team leaders on proposals.• Delivering all inbound & outbound marketing initiatives and budget management.• Managing the full marketing mix with key areas of focus including social media, content marketing, PR, direct marketing and events.• Strategic input into client projects - working alongside the Digital Marketing team on client relationships and reaching targets to the client’s satisfaction. Focusing on copywriting, digital PR, blogger outreach and social media management.• Responsible for updating the Red Hot Penny website regularly with blog posts and case studies while also working on the site’s SEO.