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A creative, resourceful and strategic senior leader with extensive experience rebuilding, restructuring, and re-crafting businesses and brands, creating strategic brand narratives to promote sustainable success. Cultivate a collaborative, inclusive culture, synthesizing efforts across disciplines including Retail, Merchandising, Buying, Operations, Digital, Concept Design, Licensing, Marketing, Product and Concept Development, Customer Experience Design, Customer and Associate Service/Satisfaction. Applied Human Experience Design methodology and design thinking to create Customer centric experiences across channels, validated with data, insights, analytics, research and journey-mapping. Promote mindset change through cross-functional collaboration in design, iteration and activation, ensuring solutions are desirable, feasible, viable and scalable for optimal efficiency and alignment with strategic business objectives. Core Competencies:Brand Rebuilding & Revitalization | Strategic Planning & Execution | Business Restructuring & Streamlining | Retail Concept Development | Merchandising & Product Design | Customer Experience Design| Leadership and Team Building | Customer Obsession | Corporate Narratives & Culture TurnaroundsSpecialties/Skills & Expertise: Leadership & Team Building • International Operations Management • Licensing & Brand Development • Building Strategic Stakeholder Partnerships • Customer Experience Design • Product & Concept Design • Cost Reduction & Control • Board Governance & Relations • Performance Measurement • Store Design & Merchandising • Turnaround & Growth Situations • Creating Collaborative Culture • Continuous Process Improvement • Full Lifecycle Project & Program Management
Hudson Group
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Hudson GroupRutherford, Nj, Us
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Vice President. Merchandise And Brand Strategy.Hudson Group Dec 2019For over 30 years, Hudson Group is North America's largest travel retailer operating Travel Convenience, Specialty Retail, Food and Beverage and Duty Free locations in 37 States, in over 89 locations and 1000 stores with over 10,000 Associates. Locations include Airports, Commuter Terminals, Landmarks and Hotels. As the Travelers Best Friend, Hudson offers creative, unique and customized concepts to serve Travelers world wide. Hudson is a division of Dufry, the World leading travel retailer in over 60 Countries, 6 Continents, 2200+ Stores and 370 locations. Founded in 1865 in Basel, Switzerland, the Dufry portfolio includes over 1000 Brand Partners and 29,000 Associates offering a World Class Worldwide solution to the travel industry.
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Vice President Customer Experience DesignLowe'S Companies, Inc. Jun 2016 - Feb 2019Mooresville, Nc, UsResponsible for continuously advocating for the Customer, incorporating Customer Experience Design, Strategic Narratives and Design Thinking into all Projects and initiatives. Experience Design is about intentionally shaping the Customer experience creating physical, digital and human connections cohesively and seamlessly across channels to increase Customer engagement and deliver business value.Applied human-centered design methodology and design thinking in designing solutions to facilitate un-met Customer needs. Validated ideation with data, market insights, research, analytics, journey-mapping, prototyping and test and learn. Promoted inclusion and cross-functional collaboration, engaging stakeholders in design methodology, co-creation, iteration and activation, promoting a change in mindset and ensuring solutions were viable, feasible, and scalable for optimal impact and sustainable value. -
Chair - Board Of Governors - College Of Retailing & HospitalityUniversity Of North Texas 2002 - Jan 2019Denton, Tx, UsCollege of Retailing & HospitalityUniversity Advisory Group (2018 - Present)Board Chair (2012 - 2018) Board Vice Chair (2008 - 2011)Board Member (2002 - 2008)Mentor to Students. Executive in Residence when called upon. Honored with Dean's Distinguished Service Award in 2018 and Inspirational Thought Leader and Student Mentor in 2019 -
Evp International Business And Brand DevelopmentSummit Resources International 2010 - Jun 2016Designed and created retail concepts, brand narratives, product collections, and customized global programs in collaboration with Licensors and international partners to stimulate growth, build brand awareness and uphold brand objectives for clients including M&M Mars, Nickelodeon, MTV, and Viacom.
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PrincipalInnervisions Management 2008 - Jun 2016Business consulting practice specializing in retail, merchandising, brand development, product/consumer segmentation, international business, product development, marketing, licensing, and customer experience.
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Board Of DirectorsAssociated Bank 2004 - 2016Green Bay, Wisconsin, UsFirst Female Board Member Vice Chair Compensation Committee, 2005 – 2016Trust Committee, 2011 – 2016 -
PresidentMotorsports Authentics Mar 2006 - Aug 2007Joint venture between International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) serving as Official Trackside Apparel and Official Trackside Vendor of NASCAR in addition to mass and specialty retail channels.Responsible for oversight and conclusion of acquisition, restructuring, license renegotiation, and integration of 5 separate companies and 50 brands into 1 cohesive business.
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Vice President, General Merchandise ManagerHarley-Davidson Motor Company 2000 - 2006Milwaukee, Wi, UsLed Motorclothes and Licensing business generating more than $1B in revenues with 1200+ dealer/franchise locations and retail channels worldwide. Managed all product categories and directed product design, fit, development, manufacturing, and distribution. Member of Functional Leadership Group and Create Demand Group who defined company strategy and direction creating demand, brand positioning, target marketing strategies, and increased awareness worldwide. -
Senior Vice President, RetailUniversal Studios 1998 - 2000Universal City, Ca, UsLeader of Global Merchandise Group driving merchandise and concept portfolio, effectively integrating Customer experience with attractions and Brands, customizing merchandise assortments to appeal to diverse Customer base while respecting Brand and experience narratives . Opened new Park in Orlando. Collaborated in integration of new acquisition Company and Theme Park in Spain. Worked cross-functionally to evolve venues and experiences in Orlando and Los Angeles. Planned concepts, products and experiences for Japan. -
Vice President, Merchandise & Retail Concept PortfolioHost Marriott 1985 - 1998Bethesda, Maryland, UsBegan work in San Francisco as Merchandise Manager. Relocated to East Coast and elevated to Area and then Regional Director. Relocated to Corporate Offices to lead Customer Experience, Store Design, Visual Merchandising and Airport Concept Portfolio before assuming role as Global VP and GMM for HMS.
Ruth Crowley Skills
Ruth Crowley Education Details
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National Association Of Corporate DirectorsBoard Leadership Fellow -
University Of Maryland - Robert H. Smith School Of BusinessExecutive Program
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University Of ChicagoStrategy & Business Development
Frequently Asked Questions about Ruth Crowley
What company does Ruth Crowley work for?
Ruth Crowley works for Hudson Group
What is Ruth Crowley's role at the current company?
Ruth Crowley's current role is Vice President. Merchandise and Brand Strategy at Hudson Group..
What is Ruth Crowley's email address?
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What is Ruth Crowley's direct phone number?
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What schools did Ruth Crowley attend?
Ruth Crowley attended National Association Of Corporate Directors, University Of Maryland - Robert H. Smith School Of Business, University Of Chicago.
What skills is Ruth Crowley known for?
Ruth Crowley has skills like Retail, Brand Development, Strategy, Marketing Strategy, Product Development, Strategic Planning, Merchandising, Marketing, Business Development, Integrated Marketing, Sales Management, Inventory Management.
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