• Tailored recommendations to client needs and built long-term relationships with a diverse clientele.• Proactively supported CRM initiatives by reconnecting with clients to improve retention and re-engagement, fostering stronger customer relationships.• Handled customer complaints and queries both in-store and over the phone, delivering prompt and effective solutions that enhanced customer satisfaction and retention.• Led in-store visual merchandising, ensuring the store’s visual standards were met and executing product rotations to enhance product visibility and drive sales.• Managed the Ladies’ Department, streamlining stockroom operations and product organisation to comply with corporate guidelines, ensuring efficient back-end processes.

• Oversaw the displays in the ladies and men, fine jewellery and watches, maison departments, and the Dior Baby store in Singapore.• Prepared window setups, managed new collection launches, and organised monthly store rotations and events such as trunk shows and Dior Lady Art.• Provided visual merchandising support by refreshing and maintaining the displays at the Cruise ‘23 event.• Demonstrated proactive leadership by conductingindependent store visits, collaborating with cross-functional teams and contractors to align strategies with business goals, and optimising visual merchandising inventory and warehouse efficiency.

• Collaborated on the development of marketing collaterals and adapted key visuals for Raffles City's SS23 campaign, In Bloom.• Supported project management efforts by providing assistance and contributing to the overall coordination and organization of projects.• Provided assistance during live styling events by guiding and attending to guests.• Acted as an event runner, ensuring smooth execution of various tasks and logistics.• Supported on-site merchandising efforts to enhance the overall presentation and appeal of products.

• Created, updated, and adapted visuals for bi-monthly visual merchandising guidelines and promotional tools.• Assisted with the development of new design strategies to improve sales and customer engagement such as the Alive counter which aims to promote Shiseido’s skincare range with an emphasis on their bestseller, Ultimune.• Shot and edited a product shoot for Shiseido Singapore’s gift-wrapping counters.• Designed the window display for the Bukit Jalil outlet to attract potential customers and promote brand awareness for the rebranded Eudermine range.• Maintained and organised visual merchandising assets and resources for easy access by the team.

• Managed and built client relationships as an advocate and facilitator in the design and development division to execute projects and deliverables within tight timelines.• Managed Google Ads and SEO optimization for clients, resulting in increased website traffic and lead generation.• Utilized a data-driven approach to continuously evaluate and refine SEO and Google Ads campaigns, ensuring maximum return on investment (ROI) for clients.• Produced comprehensive reports based on Google Analytics to track website performance, identify areas for improvement, and provide actionable insights to clients.• Spearheaded designs for various mediums including web, print, and WordPress. Prototypes done in Adobe XD.• Tested web development deliverables & loading display media assets to ensure a seamless user experience.

• Exhibited a keen attention to detail in designing sales-promoting displays, including Christmas displays for the textiles department and the launch of the new textiles and ceramics range at IKEA.• Collaborated with cross-functional teams to ensure consistency in visual merchandising efforts.• Continuously refreshed displays to ensure an engaging and inspiring shopping environment for customers.• Ensured that displays were fully stocked and well-organized at all times.