Ruth G. Lopez Email and Phone Number

Partnership:- Build and lead partnerships related to the credit cards portfolio strategy- Handle the partnership contracts and liase with legal to ensure aligned partnership terms prior signing off- Deliver end to end implementation of marketing strategies in creating awareness of the partnership through the bank’s different channels such as SMS, emailer, website and more- Outsourcing potential clients related to the portfolio target- Maintaining a database of clients’ contact informationCommunication:- Ensure end-to-end implementation and execution of the ‘Below The Line’ communications and other tailor-made communications all year round to cards portfolio- Implement marketing offers from communication point of view including data management, compliance and legal coordination and marketing coordination- Writing and proof reading creative copy- Handle communication from Mastercard and Visa offers- Maintain website updates for offers (Accomplished the integration of Visa Offers on FGB website. 1st Bank’s website to integrate with Visa)- Analyze data results of every campaign to monitor performance- Handling the marketing calendar on a monthly basis- Prepare presentation for monthly report and updates database