Delaware Today and The Hunt Magazines are something our subscribers look forward to every month! We deliver beautiful, compellling editorial content of interest to our local market where advertisers can be showcased to our esteemed audiences. In addition, we deliver full service digital agency services including: Native Articles, CTV, Streaming Audio, Programatic, Geofencing, Targeted Email, Event Marketing and Traditional Branding around highly compelling content that is invited into the home. We specialize in reaching affluent audiences and can help advertisers with any niche or broader segment both locally and nationally.

Advertising Director for Delaware Today Magazine responsible for sales and marketing communications as well as overseeing sales initiatives and team for select projects for Today Media Custom Communications including Columbia University Magazine, Delaware Lawyer and Delaware Medical Journal.

Thoughtful sales leader who builds relationships with clients to develop and deliver highly profitable targeted specialty publications. Oversees sales implementation and drives programs that deliver outstanding results to advertisers in print and on digital platforms to exceed partnership revenue goals. Also responsible for serving local advertisers with events, targeted digital and print advertising in local high end targeted publications. The Custom Publications Division serves many prestigious organizations in New York, New Jersey, Pennsylvania, Delaware and Maryland including universities, tourism boards, chambers of commerce, bar associations and medical societies. Today Media publishes local lifestyle magazines like Delaware Today, Main Line Today, The Hunt, Steeplechase, West Chester Magazine (NY) and other specialty lifestyle, bridal and travel publications. Today Media also provides excellent local business coverage with The Delaware Business Times and creates premiere networking events that serve the highly evolved Delaware corporate arena.

Lead sales, marketing and communications teams to launch new magazines. Consult with clients and partners on their goals for digital exposure utilizing targeted online display strategies and conquest marketing. We offer a multitude of specialty publication opportunities as well. We even publish magazines and inserts for our clients.

Recruited by client to restructure and manage the conversion of local home services company into a corporate franchise. Improved NPS score by 10 points and drove gross revenue to bring franchise to one of the top 15 performers in the nation. Full P&L responsibility. Responsibilities included planning, organizing, directing and coordinating all aspects of sales and marketing strategies. Managed budget for all marketing activities and sales promotions. Responsible for achieving revenue goals and objectives while maintaining a strong customer focus, leveraging the brand, and driving employee engagement in a rapidly changing and highly competitive business environment. Increased sales performance with improved lead grooming and following the customer journey across multiple platforms. Promoted safety, continuous improvement, ongoing training, high customer satisfaction and high standards of service. Effective utilization of human capital to increase business, manage workload and job costs, and achieved production and margin objectives. Managed vendor relationships and negotiated favorable contracts.

Led highest revenue generating radio stations in the market. Responsible for market development of new assets, recruitment, training and performance assessments of staff. Accountable for all department expenses, investments and profitability. Responsible for building profitable business partnerships to grow share of revenue, listenership and digital footprint. Developed events and promotions to generate exposure and revenue. Ensured FCC compliance. Public interface to trade organizations and well networked in the Delaware business arena.

Responsible for generating revenue and building a new book of business by providing traditional and digital ad consulting to local and regional businesses. Created dynamic multi-platform marketing plans for a diverse array of businesses to drive traffic online and to local retail locations. Created brand awareness campaigns and directed consumer education campaigns SMB's as well as for the State of Delaware, United Way of Delaware, Nemours and other non profit institutions. Successful negotiator for national advertisers through agency network that delivered high profitability. Strong new business developer exceeding revenue goals in b2b arena. Strategic prospector and relationship builder and influencer. Created engaging advertising programs to build brands. Created marketing plans to generate prospects and traffic for clients. Delivered superior service and results to clients.

Worked with network of distributors in territory to maintain compliance with co-op marketing initiatives. Worked with end users to influence pull through sales. Provided technical training on product selection to industrial hygienists and safety professionals to ensure affinity to Dupont Tyvek line of protective apparel. Trade show management and industry association representation in territory. Various marketing activities for customer development.