Ruth Gray Mcim Email & Phone Number

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

Four Square is an Edinburgh charity supporting people who are homeless or at risk of becoming homeless. We also run one of Scotland’s largest social enterprises, Edinburgh Furniture Initiative, where we re-sell donated furniture to support our charity. As a member of the board of directors my role is to help govern and steer the senior leadership of the organisation, to manage and control risk and to help define and redefine our vision for the future.

United Kingdom

Responsibility for the teams delivering campaigns in Scotland, Wales and NI as well as supporting the UK wide marketing activity by Energy Saving Trust. Delivery of strategic service development projects, digital media and marketing strategy, audience segmentation and development. My role includes: overseeing delivery of programme marketing and campaigns; digital strategy; leadership and coaching; training and development; diversity and inclusion; research and evaluation management and customer insight / CRM lead.

Edinburgh, United Kingdom

I led the marketing and communications delivery for one of our largest programmes, Home Energy Scotland. This high profile Scottish Government funded advice service covers all of Scotland. I coordinated a network of five regional marketing managers and managed a dedicated team to deliver national marcomms activity.As well as ensuring our key programme KPIs were met through considered, effective campaigns, I was always working behind the scenes to influence positive change and keep us ahead of the curve with new activity, strategies and ways of working. With over 1 million customers on our CRM it was not only about reaching new customers but keeping existing customers engaged. I initiated and led a major project to develop a digital roadmap for the service, moving the customer offering online and adding value - and delight - for people using the advice service. This included developing and implementing automated email marketing, reviewing the online customer journey, developing a set of personas for the service and launching a new website as first steps on the path to a fully inclusive, customer-centred service.

Edinburgh, United Kingdom

I managed the planning and delivery of several key marketing programmes delivered through Home Energy Scotland - including energy efficiency, renewables, and grants & loans. I also line-managed the team's marketing assistant and another marketing executive. Home Energy Scotland is a high profile service funded by the Scottish Government and delivered by the Energy Saving Trust. My day to day role included supporting our advice centre network to deliver its marketing activity, overseeing one of our biggest central campaigns to date and working directly with the Greener Scotland marketing team within Scottish Government.I also led a project to develop a customer insight report, interrogating our 1 million+ CRM to discover who are customers were and what we could do with the insight we held about them.

Edinburgh, United Kingdom

I co-founded and ran a small agency specialising in creating plain English, user focused content and comms advice for clients in the public and third sector. As well as account management I looked after the finance for the agency, managing the budget and invoicing software. We worked with customers to create copy for print and online platforms, and communications plans for arts organisations including Edinburgh Cyrenians, Trust Housing Association and the Graphics Coop.

Glenrothes, Fife, United Kingdom

Reporting to the CEO and managing all of FVA's official communications, I worked closely with colleagues and partner organisations to ensure we delivered clear, consistent messages in all our output.

Edinburgh, United Kingdom

From creating engaging visual content for internal and external customers to building customer insight and improving staff engagement, my role was both varied and rewarding. My activities included:• Email marketing • Press and media relations• Internal communications• Social media content creation/curation• Social media reporting• Blog content creation/curation• Copywriting and proofing of content for print and digital resources• Campaign planning and development• Event coordination• Consulting on product and resource development and design• Producing engaging and effective visual content including infographics

Edinburgh, United Kingdom

Press and media promotion and public relationsMedia spokesperson for the Energy Saving TrustCampaign planning and developmentCopywriting and proofing of content for print and digital resourcesLiaising with partner and stakeholder groups Managing the advice centre's events programmeSupporting the Community Liaison Officer's stakeholder marketing roleSupporting the Marketing Manager's day -to -day activities including producing datasets from our CRM system (Microsoft Dynamics), producing digital and print direct mail, and coordinating various elements of the marketing and communications mix to deliver effective campaigns.

Edinburgh, United Kingdom

Stakeholder relationship marketing in a variety of forms: face to face networking and partnership development; PR and media liaison; campaign support; internal and external communications (newsletters, web updating, social media activity); copywriting, editing and proofreading and working closely with design agencies and other suppliers.

Energy Saving Scotland Advice Centre, Changeworks

Part of the Energy Saving Scotland advice centre (South East)I was part of the marketing team within the centre, coordinating our busy events programme and assisting the Marketing Manager with campaign design, planning and strategy.

Edinburgh, United Kingdom

Provided free and impartial energy efficiency advice by phone, and face to face. Quickly became a key player in achieving high levels of engagement at events and talks, which meant I was out of the office representing the organisation often. Completed a City and Guilds qualification in Energy Efficiency.

Edinburgh, United Kingdom

Part time at first to support myself through College. Then full time for a year while I applied for jobs and did some freelance writing and photography work. Main roles were providing customer service to clients by phone, administering mortgage completions and liaising with solicitors, vendors, buyers and independent financial advisors. While working at Scottish Widows Bank I also contributed to the staff magazine and was part of the Employee Forum, working on staff engagement and process improvement.

Project Management Fundamentals Qualification, Project Management

The PMQ, formerly known as APMP, assesses breadth of knowledge in all areas of project management and covers knowledge areas from the APM.

Professional Certificate In Marketing (Pcim), Marketing, Ab

Activities and Societies: Associate membership (ACIM)Areas of study: Unit 1 – Marketing Essentials Unit 2 – Marketing, Information.

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Features Editor of Uni Newspaper, Co-editor of Uni MagazineAreas of study: Print journalism; Comment.

Hnd, Photography & Digital Imaging

Activities and Societies: Dark room techniques, photoshop CS3, studio lighting, fashion, still life, digital, 35mm, medium format, large.