Ruth Haffenden Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, Nsw, Au

London , Gb

Sydney, New South Wales, Au

Managing Partner of creative agency, The Works.- Working closely with founders to deliver on creative, commercial, culture and capability objectives for the agency group - Lead strategist for some of the group's largest clients developing, implementing and measuring content and communications campaigns across a range of industries from telco, fin services and NFP to FMCG and tourism organisations. - Responsible for agency P&L, marketing/ agency positioning and product development -Co-responsibility for internal communications and people and culture initiatives as well as integrated go-to-market strategies with CapGemini

Launched and grew the agency to be content agency of the year twice, in the first two years of operation. Working consultatively with clients to develop and embed content marketing and social media strategies into their wider marketing, advertising, communication and business plans. Leading a team of exceptional editors and producers to implement content plans across editorial, video, design and social media functions.

London, Ec2A 2Ex, Gb

- Responsible for leading operations in the Sydney office of 35 across video, design, social, editorial and native advertising functions.- Full revenue responsibility, with P&L management in collaboration with CEO (and agency founder)- Responsible for ensuring a consistent, yet agile, approach was taken to communications strategies across global offices ; teams are well educated, resourced and consistently implementing the most innovative marketing techniques whilst ensuring the agency continues to build partnerships with key content and data providers.- Budgetary management of clients exceeding $3m annual spend.- King content won Global Content Marketing Agency of the year two years running under my tenure.

London, Ec2A 2Ex, Gb

- Leading strategy team globally for offices including Sydney, Melbourne, Perth, Singapore, Hong Kong, London, New York. - Developed and implemented the paid social media service as part of the global native team launch, converting 90% of social clients to the service within the first six months.- Charged with the development and implementation of content and brand strategy offering across global offices, leading the team to research, develop and implement end to end marketing strategies for national and international clients including Bupa, NIB, Dan Murphy’s, Lenovo, Chartered Accountants and Intuit.- Strategic client lead for some of King Content's largest and most valuable global accounts, maintaining close working relationships with senior members of the client- side business and seamless integration with stakeholders and third-party agencies including PR, media buying, SEO, EDM, SEM, legal and customer service.- Overseeing the execution of social media and content marketing campaigns globally ensuring effective, timely delivery against objectives and continued growth of investment within the social and digital content sector.

London, England, Gb

• Directing social media campaigns for global clients including Mazda and Three Mobile, • Responsible for the development and maintenance of close working relationships with social media owners including Facebook and Twitter, Instagram, YouTube, G+ and Tumblr to ensure campaigns are planned with newest channel developments in mind and are executed to best effect from both organic content, paid biddable and e-commerce perspectives.• Developing and maintaining close working relationships with key content producers including photographers, video producers, publishers, content networks, digital developers and bloggers to ensure campaigns are planned with an integrated content-first approach • Hands on management of content projects- including film, photography and micro-content shoots as well as blogger outreach projects, live experiential events and digital builds. Directing projects from briefing, scoping, storyboarding and treatments to live campaign activation, delivery and reporting.• Client lead: Client facing at a day to day and senior level, experience in scoping and managing large scale production budgets and creative activations; as well as negotiating digital budgets/ remits from a wider media plan. • Integration: Primary contact for biddable social and digital display teams to ensure social campaigns targeted and amplified effectively with paid social and consumers are re-targeted with impactful in-market display ensuring social is a meaningful part of the purchase funnel. . • Responsible for the profitability of individual projects/ retained accounts, the achievement of revenue targets for specific clients as well as day to day forecasting and billing functions• Leading, supporting and inspiring junior team members across social and media planning teams. Running internal training, workshops and development initiatives as well as efficient weekly/ monthly division meetings.

London, Gb

London, Gb

General Management Program, Strategy, Marketing, Finance, People Management, Organisational Change

Bachelor'S Degree, Psychology