Ruth Hoffmann Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Chief Strategist, CEO I am "The Strategist" you want in your corner. When I work with you, I dig deep in order to find the solutions that will create substantial revenue growth, foster meaningful client relationships and ultimately increase your sales conversions. I run VIP (one-to-one) and intensive group programs for teaching clients who need to move from idea to business set up, as well as those who are already in business, but are stuck. I am based in Dubai but currently work with clients from all over the globe. When I help my clients cut through the noises in their overcrowded marketing environments and transform themselves in a "category of one", I help them master:● Strategic Positioning - So that they have “Top of Mind” awareness in their prospects' heads, hearts & eventually pockets. ● Strategic Business & Marketing Systems - In order to increase productivity, effectively leverage resources, strengthen brand equity and ultimately increase market share● Psychological & Behavioural Strategies - Designed to create a “mass movement of people” who consider you as the only viable choice in your market, deeming your competitors irrelevant● Strategic Conversion Systems - To turn marketing efforts into high conversion funnels.Working together, we will install the beliefs that makes “buying from you a No-Brainer.”

Babes In The Know (BITK) is a diversified showcase representing inspirational female powerhouses from all over the world and nurturing those in the making. Send us a message to find out more about our private programmes.

Dubai, United Arab Emirates

The First Group (TFG) is a British owned property developer based in Dubai with more than 10 projects in the UAE since 2006. TFG builds iconic hotels, offering individual investors the opportunity to profit from purchasing hotel rooms and suites. The Jumeirah Group, Windham Hotel Group & Etihad are some of TFG’s notable partners. − Managed own Promotional Venues Sales Team (11 Promotional Executives) − Trained entire company’s Promotional Venues Sales Team (around 50 Sales Executives) − Identified and managed new Promotional Venues − Achieved and exceeded set weekly sales targets

Nairobi

Owner & Managing Director Start-up retailer of design furniture classics, home fragrances, home accessories and home organisation products. - Broad scope of responsibility included business incorporation, P & L accountability, strategic market planning, business development, sales forecasting, marketing, pricing, public relations, website development, trade shows, training and personnel sales through all channels. - Successfully organised the official launch of the company during its first Homes Interior trade show, where the company earned a 2nd Place Award in Homes Interiors and Decor, April, 2010 − Established contracts to develop several interior projects including residential projects for high net worth clients and a change of use project from residential to commercial, for a top Health and Beauty Spa in Nairobi. - Spearheaded and implemented a marketing & public relations strategy which earned the company free media exposure on Radio, Newspaper Articles and Press Releases on Capital FM Radio and The Standard Newspaper. - Established an integrated business plan, including a management, financial, sales and marketing strategy along with short and long-term goals. - Established and managed client database and mailing lists and initiated an annual supply contract for the supply of the company’s Home Fragrances to Uchumi Hypermarket, a reputable retailer in Kenya.

Ras Al-Khaimah, United Arab Emirates

Accountable for identification of new business opportunities, B2B and end user sales development, key account management, customer relationship management, high level negotiations and contract administration. Effectively coordinated and managed key functions in marketing, public relations, events management and administration concurrently.Highlights include:- Expanded customer base through a variety of effective sales techniques and closed over AED 2 Billion (~U$500M) in Freehold real estate project sales within one year- Coordinated and successfully managed key local and international exhibitions including Cityscape Dubai, Expo Italia Real Estate, Milan, Mipim, Cannes, Millionaire Fair, Moscow and Expo Real, Munich.- Played a key role in marketing and public relations including the development & design of the company website (www.rakeen.com), marketing collateral and press releases.- Reduced company marketing expenses by sourcing cost effective vendors of services and products, including showcase 3D & architectural models for the company’s projects, taking note to get value for money.- Resourced and created a standard sales proposal document for all the company’s major projects which was eventually used by all sales executives when prospecting.