2+ years of experience in the market research, CPG retail, and consumer behavior domains. Skilled in leveraging data science tools to analyze, extract, and process actionable insights from complex datasets, transforming experienced-based judgements into data-driven solutions that drive business growth.• Programming: Python, R, SAS• Data Management: SQL• Analytics Techniques: Exploratory Analysis, Causal Inference(A/B Testing), Predictive Analysis, Prescriptive Analysis• Visualization: Tableau
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Principal Data AnalystCapital OneUnited States -
Market Research Data Analyst Ii3MSaint Paul, Mn, Us -
Data Science ConsultantCarlson Analytics Lab Nov 2024 - PresentMinneapolis, Minnesota, United States -
Analyst, Customer SuccessNielseniq Aug 2022 - Aug 2024Taipei City, Taiwan• Analyzed consumer packaged goods (CPG) sales data using NielsenIQ’s Retail Measurement Services, Excel (Pivot Table, XLOOKUP, VBA), and PowerPoint to illuminate consumer buying behavior• Empowered retailers to make data-driven business decisions that achieved a 42% YoY sales growth• Liaised with global team to track CPG across 100+ markets and share requested data with other markets, accelerating potential revenue opportunities• Led data-processing and data-validation teams to optimize retailer sales data management by establishing a new guideline that reduces data modification time from 1 month to 1 day and enhances the data integrity• Streamlined new analytics platform, empowering 100% of clients to access real-time data independently and enhancing business efficiency by 50% -
Marketing InternOddle Feb 2022 - May 2022Taipei City, Taiwan• Collaborated with data analyst to conduct competitor and customer analysis with Microsoft Excel (Pivot Table) on 650+ web crawled data points• Facilitated sales team to strengthen sales strategies, leading to 95+ new restaurant partners in 4 months• Organized press releases dates and content of 21 food-related festivals through Google Trend and Taiwanese news to promote relevant food campaigns -
Advertisement Analytics InternAcademia Sinica, Taiwan Nov 2021 - May 2022Taipei City, Taiwan• Interpreted causal relationship between consumer background and acceptability of recurring product advertisement based on data from 480 surveys • Deployed Python for regression analysis (StatsModels) and data visualization (Matplotlib) -
Director Of Online Marketing, Student Organization Of Career Development And Placement OfficeFu Jen Catholic University Sep 2020 - Nov 2020New Taipei City, Taiwan• Promoted Corporate Visit Campaign by conducting content and engagement marketing strategies of social media, websites, E-mail, and bulletin boards to increase campaign awareness, arriving at 100% registration rate • Established strategies for releasing events information on social medias based on the posts insights and boosted posts engagement rate by 103.6% in a week
Ya Chin (Ruth) Hsu Education Details
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Business Analytics -
Big Data And Data Science
Frequently Asked Questions about Ya Chin (Ruth) Hsu
What company does Ya Chin (Ruth) Hsu work for?
Ya Chin (Ruth) Hsu works for Capital One
What is Ya Chin (Ruth) Hsu's role at the current company?
Ya Chin (Ruth) Hsu's current role is Principal Data Analyst.
What schools did Ya Chin (Ruth) Hsu attend?
Ya Chin (Ruth) Hsu attended University Of Minnesota - Carlson School Of Management, Fu Jen Catholic University, 輔仁大學.
Who are Ya Chin (Ruth) Hsu's colleagues?
Ya Chin (Ruth) Hsu's colleagues are Antonio King, Brigida Perez, Matthew Chatham, Saivardhan Reddy Kunduru, Shannon Green, Nick Valin, Jacky Shang.
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