Ya Chin (Ruth) Hsu Email and Phone Number

• Analyzed consumer packaged goods (CPG) sales data using NielsenIQ’s Retail Measurement Services, Excel (Pivot Table, XLOOKUP, VBA), and PowerPoint to illuminate consumer buying behavior• Empowered retailers to make data-driven business decisions that achieved a 42% YoY sales growth• Liaised with global team to track CPG across 100+ markets and share requested data with other markets, accelerating potential revenue opportunities• Led data-processing and data-validation teams to optimize retailer sales data management by establishing a new guideline that reduces data modification time from 1 month to 1 day and enhances the data integrity• Streamlined new analytics platform, empowering 100% of clients to access real-time data independently and enhancing business efficiency by 50%

• Collaborated with data analyst to conduct competitor and customer analysis with Microsoft Excel (Pivot Table) on 650+ web crawled data points• Facilitated sales team to strengthen sales strategies, leading to 95+ new restaurant partners in 4 months• Organized press releases dates and content of 21 food-related festivals through Google Trend and Taiwanese news to promote relevant food campaigns

• Interpreted causal relationship between consumer background and acceptability of recurring product advertisement based on data from 480 surveys • Deployed Python for regression analysis (StatsModels) and data visualization (Matplotlib)

• Promoted Corporate Visit Campaign by conducting content and engagement marketing strategies of social media, websites, E-mail, and bulletin boards to increase campaign awareness, arriving at 100% registration rate • Established strategies for releasing events information on social medias based on the posts insights and boosted posts engagement rate by 103.6% in a week