Ruth Lodder Email & Phone Number

London, United Kingdom

Promoted to the Board July 2015.Responsible for ensuring excellent client service across all of Drum's output. Driving senior client relationships to ensure we fully understand our clients challenges, to ensure that we deliver award winning work that always delivers to our clients needs. Leading a team of 14 client services directors and managers to ensure.

London, United Kingdom

• Drum voted Content Agency of the Year Nov 2015.Responsible for ensuring excellent service and delivery across the Drum business. Working with the Creative Director, Content Producers and wider Drum team to ensure that.
• Active involvement in driving forward biggest projects
• Lead a team of Account Directors
• Manage overall workflow into the agency
• Work with Head of Delivery to ensure the seamless delivery of projects once in production
• Oversee output across all projects

• Manage the consumer marketing for HP’s Printing and Personal Systems group within the UK. Developing and executing the consumer marketing strategy, aligned with the WW plans and UK revenue and brand.
• Develop and execute consumer advertising strategy
• Ownership of all segment marketing funds
• Measurement of marketing activity, optimizing on ROI
• Management of internal team and agencies
• Alignment with the retail partner plans

• Responsible for driving HP brand engagement, demand generation and increasing the effectiveness of HPs marketing spend. Responsibilities include:
• Media strategy for ATL, PR and HP Online Store
• Management of Agency relationships for Advertising, Media and PR
• Strategic lead for HP Store Demand Generation, across all channels
• Ownership of 3rd Party relationships

• Led the strategy and media plan to ensure the delivery of the brand and commercial objectives across both consumer and business, whilst driving down efficiency:
• Owning the overall media strategy and plan across brand and direct for consumer and business.
• Monitoring expenditure in line with a £45m media budget.
• Increasing performance by delivering innovations, improvements and tests across media plans.
• Delivering solutions to commercial issues, encompassing issues, such as: shortfall of target, increased targets and reduction in budget.
• Overseeing econometrics modelling for consumer while leading the roll out of the model across the business - including associated business and footfall.

• Delivered the growth of T-Mobile’s direct channels while driving new initiatives into the direct campaigns team; ensuring the marcomms was managed in an integrated way across the business:
• Implemented the 2010 media strategy and approach across brand and DR.
• Increased sales and consideration with a significant decrease in budget.
• Drove marcomms strategy for the Direct channel, to ensure sales targets were met.
• Led new initiatives across the direct campaign team to meet challenging and stretching targets.
• Managed £30m budget to drive maximum connections at efficient costs across Direct channel.

• Starting as Online Campaign Manager, leading the introduction of search and affiliates into T-Mobile; working with procurement to tender the media agency business and recruit a separate affiliate and search agency to.
• Planned, optimised and implemented DR online activity - managing search, affiliates, email and display.
• Managed a £12 million+ budget, across consumer and manufacturer funded activity.
• Led an optimisation campaign, based on sales and CPA results.
• Assumed control of creative templates.
• Continuously tested new routes to market, through innovations and a test and learn strategy.