Ruth Lodder Email & Phone Number

London, United Kingdom

Promoted to the Board July 2015.Responsible for ensuring excellent client service across all of Drum's output. Driving senior client relationships to ensure we fully understand our clients challenges, to ensure that we deliver award winning work that always delivers to our clients needs. Leading a team of 14 client services directors and managers to ensure strong client relationships, excellent client servicing and smooth project management of all Drum projects.Working alongside the other board members to ensure Drum is set up for success for now and in the future.Drum is a content business integrated within Omnicom Media Group. We help ambitious brands both co-create and co-opt popular culture.Drum walked away with three lions (Gold, Silver and Bronze Lions) the result of which has seen DRUM ranked in the top 15 most awarded UK creative agencies at Cannes Lions in 2017.

London, United Kingdom

Drum voted Content Agency of the Year Nov 2015.Responsible for ensuring excellent service and delivery across the Drum business. Working with the Creative Director, Content Producers and wider Drum team to ensure that all output is of excellent quality and we have happy clients.Responsibilities included:• Active involvement in driving forward biggest projects• Lead a team of Account Directors• Manage overall workflow into the agency• Work with Head of Delivery to ensure the seamless delivery of projects once in production• Oversee output across all projects• Develop commercial proposals for new clients• Lead contract negotiations with major retained clients

Manage the consumer marketing for HP’s Printing and Personal Systems group within the UK. Developing and executing the consumer marketing strategy, aligned with the WW plans and UK revenue and brand objectives.Responsibilities include:• Develop and execute consumer advertising strategy• Ownership of all segment marketing funds• Measurement of marketing activity, optimizing on ROI• Management of internal team and agencies• Alignment with the retail partner plans

Responsible for driving HP brand engagement, demand generation and increasing the effectiveness of HPs marketing spend. Responsibilities include: • Media strategy for ATL, PR and HP Online Store• Management of Agency relationships for Advertising, Media and PR• Strategic lead for HP Store Demand Generation, across all channels• Ownership of 3rd Party relationships

Led the strategy and media plan to ensure the delivery of the brand and commercial objectives across both consumer and business, whilst driving down efficiency:• Owning the overall media strategy and plan across brand and direct for consumer and business. • Monitoring expenditure in line with a £45m media budget.• Increasing performance by delivering innovations, improvements and tests across media plans.• Delivering solutions to commercial issues, encompassing issues, such as: shortfall of target, increased targets and reduction in budget.• Overseeing econometrics modelling for consumer while leading the roll out of the model across the business - including associated business and footfall.• Coordinating functions associated with brand measures and KPIs.• Forging, maintaining and nurturing relationships with media owners and agencies.

Delivered the growth of T-Mobile’s direct channels while driving new initiatives into the direct campaigns team; ensuring the marcomms was managed in an integrated way across the business:• Implemented the 2010 media strategy and approach across brand and DR.• Increased sales and consideration with a significant decrease in budget. • Drove marcomms strategy for the Direct channel, to ensure sales targets were met.• Led new initiatives across the direct campaign team to meet challenging and stretching targets.• Managed £30m budget to drive maximum connections at efficient costs across Direct channel. •Managed media / creative agency relationships, maximising working practices to ensure best results. • Coordinated the Direct Campaign team, ensuring all objectives were met while also implementing development plans.• Led the integration of marcomms across key areas, including: direct, brand and website, spanning both media planning and creative execution.• Oversaw forecast planning for direct campaigns, taking a holistic view across the entire channel, using tools such as econometrics and the forecast tool, ensuring the highest efficiencies were met.

Starting as Online Campaign Manager, leading the introduction of search and affiliates into T-Mobile; working with procurement to tender the media agency business and recruit a separate affiliate and search agency to assist in this start up. Subsequently promoted to Senior Online Campaign Manager, managing Direct Response Digital advertising:• Planned, optimised and implemented DR online activity - managing search, affiliates, email and display.• Managed a £12 million+ budget, across consumer and manufacturer funded activity. • Led an optimisation campaign, based on sales and CPA results.• Assumed control of creative templates.• Continuously tested new routes to market, through innovations and a test and learn strategy. • Managed Online Campaign Exec, gaining invaluable people management skills.• Oversaw the pitch process for selecting media agencies.• Grew both affiliates and search from nothing to a market-leading programme.