Ruth M. Email & Phone Number

• Developed and managed content calendar for websites user interface (UI) and hand selected themed user-generated content such Daily Dose quizzes to be featured on websites front page, ensuring that content was in alignment with engagement goals, monthly calendar themes and audience needs.• Collaborated with managing editors in monthly meetings and tasked to research, schedule, and produce high-quality, relevant content for various niches including pop culture, history, entertainment, technology, and education.• Identified emerging trends and content issues, providing data-driven insights and strategies during team meetings in order to improve content effectiveness and user engagement• Wrote and edited weekly blog posts using CMS platforms (e.g., WordPress, Wix) ensuring content is engaging and well-researched and optimized for SEO across multiple platforms using appropriate keywords, tags, metadata, and internal/external links to improve search rankings.• Conducted in-depth research into user base so as to develop new strategies to drive traffic and engagement to website

• Moderated user-generated content( trivia quizzes, chat forums, comment sections) for accuracy, consistency, and adherence to editorial standards, performing deep levels of research and fact checking/proofing, ensuring compliance with legal regulations and community guidelines.• Performed editing and copywriting for websites front page content logos and image based trivia and quiz content, using Adobe Photoshop, Lightroom and Canva• Developed survey infrastructure called 'Opinion Nation' where various opinion based questions were developed and sent to Sporcle Subscription holders in order to gather data for market research and create a new tier of engagement for subscription holders. Data was used to develop new web content and in-person trivia games.• Analyzed data, performed market research through Surveys, and designed content frameworks to enhance engagement on quizzes, blogs, and social media platforms.

Conceptualizing, shooting, and editing engaging editorial style photos and videos for print magazines, social media influencers and small business owners. Curating social media strategies to maximize audience reach and engagement.Developing marketing strategies and content calendars, curating them for each platform: Instagram, YouTube, TikTok, Facebook.Planning and shooting promotional videos, behind-the-scenes footage, interviews, and short-form social media clips, ensuring they align with brand identity.Editing raw footage and using software (e.g., CapCut, Canva, Adobe Premiere Pro, Final Cut Pro) to enhance footage, add color grading, graphics, audio, text, and effects, and optimize content for different platforms.Bi-monthly strategy meetings with clients to discuss online metrics, engagement data, performance metrics, audience engagement patterns and create data-driven decisions to improve content effectiveness and engagement rates.

• Reviewed and ensured content moderator adherence to Trust and Safety policies, grading work quality and providing constructive feedback to improve compliance.• Interpreted and presented statistical data analysis to stakeholders, contributing to informed decision-making for software development and engineering teams.• Contributed to Trust and Safety operations by refining policies and workflows, supporting a safe gaming environment for a user base of over 350 million.• Created guidelines and policy infrastructure for emerging Senior Moderator Department and outlined protocol for Slack interactions between Senior Moderators and how to assist new hires with moderation questions

• Received inbound calls from customers looking to purchase Apple products or ask questions regarding products, pricing, troubleshooting and sales• Created what’s known as the “Apple Experience” by building a genuine connection of trust, being conversational with customers rather than pushing sales, in order to build a friendly personable environment and sustain customer retention

Facilitated training sessions for new hires, focusing on the use of moderation tools and the enhancement of analytical skills for complex problem-solving in content review.

• Conducted thorough analysis of user-generated content for compliance with community standards, resulting in the attainment of a 100% accuracy rate in quality assurance evaluations.• Contributed to the development of an AI auto-filtering system for more efficient identification and moderation of non-compliant content.

Brooklyn, New York, United States

Operated teleprompters, chyron, control boards, and and positioning of rear cameras Designed graphic logos for on-screen segments and prepared graphics to air during newscastsAssisted the producer during live broadcasts to ensure background music, screen transitions, graphics and teleprompter reading is timed correctlyEdited B-roll footage and transition video clips for newscasts Created weekly content for emails and social platforms Performed daily equipment checks, checking all microphones, lights, cameras, and other studio equipment before each broadcast