Ruth Mathe Email & Phone Number

Middleton, Wi

I promote long-term branding for realtors and other business professionals with high-quality, engraved cutlery as part of a customer appreciation gift program. We brand your business by engraving products that are used everyday and guaranteed forever. Your Cutco gift creates top of mind awareness, is easy to give and unlike gift cards and gift baskets, you can deduct the entire amount as marketing materials. I consult with realtors and other business professionals to customize the program to meet your budget and marketing goals.

Madison, Wisconsin Area

Managed participation in national and regional trade shows/meetings-including booth property, services, staffing and promotion, as well as the sponsored workshops and customer events held in conjunction with these shows. Supervised the design, approval and execution of sales collateral, mailings and magazine advertising in an FDA regulated environment.Implemented a consistent pricing strategy and monitored compliance. Developed a routine system for obtaining unit forecasts from the field sales force to facilitate manufacturing planning. Used CRM and ERP systems to analyze sales activities. Incorporated this with field sales projections to provide regular updates to the executive team. Collaborated in development of marketing budget and tracked expenses against it. Monitored activities and deadlines related to marketing calendar. Managed the marketing team's transition activities when EraGen was acquired, including developing and implementing interim branding and customer messaging as well as representing EraGen on the transition team..

Increased company involvement in local business and community organizations to expand our sphere of influence in our primary markets. Networked regularly at local meetings and events and ensured that our company benefited from the various educational opportunities available through these organizations. Collaborated with owner and others to identify and seek out new markets and strengthen our process for serving existing clientele. Managed accounting functions including accounts receivable, accounts payable, and payroll including payroll tax reporting. Researched and implemented a competitive and cost-effective employee benefits package. Ensured compliance with federal, state, and local employment regulations.

Sacramento, Ca

Provided all business services for this non-profit, member-driven organization.Accounting and collections, budget and revenue projections. Newsletter writing/editing and distribution, advertising sales.Meeting and event planning and promotion, fundraising. Improved member relations and retention thru value-added services.Developed member directory with display advertising promoting members to potential customers and providing an additional source of revenue to the association.

Managed accounting and HR functions for start-up company. Supervised all aspects of participation in national tradeshows. Sold advertising, booth space, and subscriptions by phone and at tradeshows.Coordinated logistics for annual company-sponsored tradeshow including managing nationally-accredited educational program and resolving exhibitor issues.