Ruth Otero

Ruth Otero Email and Phone Number

Marketing Lead @ Implico Group
Berlin, DE
Ruth Otero's Location
Berlin, Berlin, Germany, Germany
About Ruth Otero

Versatile marketer with over 7 years of experience in both strategy and execution, specializing in content marketing, branding, and social media management. Over the last five years, I have honed my expertise in the technology sector, creating effective contentstrategies and managing channels to build strong brands. My mission is to deliver a comprehensive approach to marketing and branding. I aim to turn content into value and help businesses thrive in today’s digital landscape.

Ruth Otero's Current Company Details
Implico Group

Implico Group

View
Marketing Lead
Berlin, DE
Website:
implico.com
Employees:
144
Ruth Otero Work Experience Details
  • Implico Group
    Marketing Lead
    Implico Group
    Berlin, De
  • Demicon – Aws And Atlassian Solution Partner
    Inbound Marketing Specialist
    Demicon – Aws And Atlassian Solution Partner Aug 2021 - Aug 2024
    Berlin, Germany
  • Stagil - Atlassian Solution Partner
    It Consultant: Social Media
    Stagil - Atlassian Solution Partner Feb 2020 - Aug 2021
    - Executed brand communication strategies, integrating storytelling and visual identity development to convey the company's unique value propositions, fostering emotional connections.- Developed and implemented comprehensive content strategies for web and social media platforms, enhancing engagement and brand visibility.- Managed various company social media accounts, consistently updating for increased online visibility and traffic.- Conducted community building, responding promptly and professionally to inquiries, comments, and messages to enhance customer satisfaction and loyalty.- Crafted compelling copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Spearheaded end-to-end conceptualization and execution of impactful social media campaigns, enhancing brand awareness, engagement, and conversion rates.- Formulated and executed innovative marketing strategies to drive brand growth and increase presence on social media platforms, resulting in significant audience engagement, expanded reach, and measurable increases in brand awareness and conversions.- Led campaign creation, from concepting to management, including LinkedIn ads for targeted impact.- Built landing pages and implemented lead generation strategies to capture and nurture potential customers, contributing to increased conversion rates and business growth.
  • User Centered Strategy
    Junior Social Media Manager
    User Centered Strategy Apr 2019 - Sep 2019
    Nürnberg Area, Germany
    - Executed brand communication strategies, integrating storytelling and visual identity development to convey clients' unique value propositions, fostering emotional connections.- Developed and implemented comprehensive content strategies for web and social media platforms, boosting engagement and brand visibility.- Managed various company social media accounts, consistently updating to enhance online visibility and drive increased traffic.- Engaged with the online community, responding promptly and professionally to inquiries, comments, and messages to enhance customer satisfaction and loyalty.- Produced visually captivating photographs for the company's website, social media, and marketing collateral, enriching the brand's visual identity and storytelling.
  • Fundación Green Apple Cartagena
    Communications Manager
    Fundación Green Apple Cartagena Jun 2018 - Aug 2018
    Cartagena, Colombia
    - Volunteered pro bono to develop and deliver impactful training programs for local communities and companies, empowering them to leverage our offerings and achieve meaningful results.- Crafted persuasive copy for webpages, effectively communicating brand messaging and value propositions to target audiences.- Oversaw the company's online presence, ensuring timely updates to the website and various social media accounts, cultivating a consistent and engaging brand image across digital platforms.- Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and maintain a cohesive and professional brand representation across digital platforms.- Orchestrated successful public relations efforts, managing stakeholder relationships and delivering engaging presentations to key decision-makers, expanding the project's reach and impact.- Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities.
  • Dinklab
    Digital Marketing Manager
    Dinklab Feb 2018 - May 2018
    Barranquilla, Atlántico, Colombia
    - Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences.- Oversaw the company's online presence, ensuring regular updates of the website and diverse social media accounts, fostering a consistent and engaging brand image across digital platforms.- Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand.- Orchestrated successful public relations efforts, effectively managing stakeholder relationships and delivering engaging presentations to key decision-makers, expanding the project's reach and impact.- Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities.- Developed and executed social media strategies, fostering audience engagement and enhancing brand visibility.
  • Cine A La Calle
    Public Relations Communications Specialist
    Cine A La Calle Jun 2017 - Oct 2017
    Barranquilla, Colombia
    - Developed and executed innovative social media campaigns to enhance brand visibility and promote client events and products, resulting in increased awareness and engagement.- Managed press relations for the renowned festival FICICA17, orchestrating successful media coverage and ensuring positive public perception.- Expertly managed diverse events, seamlessly coordinating logistics, collaborating with stakeholders, and ensuring smooth execution.- Demonstrated a strong commitment to social causes, working closely with community organizations and implementing impactful initiatives to address societal challenges.
  • El Heraldo S.A.
    Journalist
    El Heraldo S.A. Jan 2017 - Jun 2017
    Barranquilla, Colombia
    - Crafted and implemented platform news planning strategies, taking charge of the creation, research, and production of new stories and features aimed at engaging the target audience.- Generated compelling content across various platforms, skillfully crafting captivating headlines, copy, and narratives while preserving a consistent brand voice.- Directed the production of interviews with industry experts, demonstrating a commitment to thorough research and the preparation of insightful questions that fostered thought-provoking discussions.
  • Las Noticias 360
    Journalist
    Las Noticias 360 Jan 2015 - Feb 2016
    Barranquilla, Colombia
    - Designed and implemented news planning strategies for the platform, involving the inception, research, and production of new stories and features to captivate the target audience.- Generated compelling content across diverse platforms, ensuring consistency in brand voice through the crafting of engaging headlines, copy, and narratives.- Directed the production of interviews with industry experts, conducting in-depth research and formulating insightful questions to facilitate thought-provoking discussions.- Maintained the company's online presence by consistently updating the website and various social media accounts. Contributing to heightened brand visibility and increased engagement across digital platforms.

Ruth Otero Education Details

Frequently Asked Questions about Ruth Otero

What company does Ruth Otero work for?

Ruth Otero works for Implico Group

What is Ruth Otero's role at the current company?

Ruth Otero's current role is Marketing Lead.

What schools did Ruth Otero attend?

Ruth Otero attended Universidad Autónoma Del Caribe, Universidad Autónoma Del Caribe.

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