Ruth Rudge (Phd) Email and Phone Number

Freelance Pharmaceutical and Healthcare Market Researcher, with experience in a host of therapy areas, including haematology, diabetes, mental health, respiratory, dermatology, NHS funding issues, oncology, etc. Specialised in:- face to face and telephone interviewing with a range of healthcare professionals, funding managers and patients- content analysis and full transcription of qualitative interviews.Certificated for BHBIA Adverse Event Reporting in Market Research and BHBIA Legal and Ethical Guidelines for Market Rsearchers

Consultant to Adelphi International Research Executive team, advising on improvements to best practices within their quantitative research programme (including Internet research). - Authored good practice guides- Trained research staff on best practices- Provided quantitative research training to non-executives.Managed and conducted a full skills audit across the company, including presentation of results and recommendations.Active member of the Quality Standards team.

Managed qualitative and quantitative international research projects in the pharmaceutical field. Responsible for projects from design through to delivery, across a wide range of therapy areas, including oncology, respiratory, diabetes, mental health, dermatology, NHS funding issues. Research areas included assessing market opportunity, market segmentation, product strategy and positioning, branding and communication, corporate image, tracking studies.Awarded Market Research Society Foundation and Certificate in June 2001.