Ruth Stapleton Email & Phone Number

England, United Kingdom

Cambridgeshire, England, United Kingdom

Develop, maintain and implement the corporate brand as part of Global CorporateAffairs (GCA) network and across the wider organisation.• Manage and deliver a wide range or corporate brand programmes working with internal stakeholders and teams as well as agency partners, globally• Own and manage brand guidelines including a full rebuild and platform change of the website they are hosted on• Own and implement the GDPR compliant image consent platform• Own, manage and source additional key platforms and tools to support all colleagues organisation wide.Including close integrations and working partnerships with IT, building brand into IT solutions• Generative AI, testing and piloting tools to deliver against GCA needs, and sourcing new tools andapplications to pilot and defining principles for its use to safeguard the company’s reputation• Building acumen within GCA and beyond on brand theory, digital accessibility, genAIand more, via broadcast sessions, small training videos and 1-2-1 support• Manage contract resources, and influence and support other teams contracted resources• Work closely with and share best practice with Employer brand and Alexion brand teams• Creative campaigns strategy and delivery, lead on and support others to createcentral assets and facilitate easy global implementation• Line mange and mentor a degree apprentice

Own and deliver the strategic marketing plan focused on B2B delivery• Own, create and execute the annual B2B marketing plan, activities and targeted campaigns• Own the global thought leadership schedule including events scheduling, planning and execution. Driving attendance, views, reads and shares in line with business objectives• Develop the overarching customer value proposition and messaging and the targeted sector specific messaging• Own and deliver all social media presence, including content sourcing and reporting• Budget management• Oversea all collateral creation, on and offline• Evaluation, reporting and analysis of all activities

Cambridge, England, United Kingdom

Strategic brand transformation for clients across all sectors and industries.• Brand strategy development; brand positioning, portfolio alignment, tone of voice, messaging and audience profiling• Developing campaign and anual marketing plans for clients• Conducting market research and gathering stakeholder and customer insight, including stakeholder interviews• Analysing and assimilating data, statistics and research insight• Planing and implementing workshops, developing pitches and proposals• Specialisinginandleadingoncomplexmultifacetedorganisationsandgroups• Build and maintain strong client relationships across all levels of stakeholder

Develop, set and implement the brand strategy – including brand narrative, positioning, values,visual identity and tone of voice• Ensure that the brand strategy is aligned to, and in support of, the Group strategy• Manage the application of the brand internally and externally ensuring guidelines, templatesand other supporting resources are fit for purpose and provide consistency• Manage brand activity across all elements of the marketing mix,• Work closely with teams across strategy, HR, comms and engagement to build the Group brand and drive engagement across the organisation• Work closely with our legal team on brand protection, trademarking and infringement issues• Work with the University of Cambridge, Cambridge University Press and other University departments to enhance and protect the wider Cambridge brand• Manage the brand team• Manage brand agencies ensuring that projects are delivered to a high spec, meet the objectives and are on budget and on time• Leading on, develop and drive implementation group wide processes to meet Accessibility WCAG 2.1

Cambridge, United Kingdom

Supporting the development of the Group brand strategy and managing it’s delivery. Responsibilities include:• Campaign activity from development through to delivery and evaluation• Provide direction and ensure brand consistency across all touch points• Manage ongoing implementation of re-brand roll out across systems, stock and merchandise• Brand Tracker Market research• Manage templates and guidelines• Day to day budget management

Cambridge, United Kingdom

Ensured all parts of the business were enabled to work with the new brand in an intelligent way. Responsibilities included:• Implemented, developed and maintained templates, Guidelines and resource centre• Acted as the liaison point between designers and the business teams• Ensured brand consistency was applied across touch points• Undertook design and creative projects to deliver brand strategy in response to business requirements• Allocated resources within the team insuring priorities are met• Acted as the point of contact for international offices brand and design queries

Cambridge, United Kingdom

Oversaw the creative team and managed production of product support materials. Responsibilities included:• Oversaw the consistency and quality of all deliverables• Managed the work allocation within the team• Managed risks and issues related to workloads and critical deliverables• Developed new resource formats to be fit for purpose and improved existing formats• Liaised with key stakeholders to insure deadlines are met

Cambridge, United Kingdom

Lead on the implementation of the Cambridge English visual branding. Responsibilities included:• Ensured a consistent, coherent visual identity was maintained• Managed the workflow of projects into the team and freelance designers• Maintained guidelines and asset banks• In preparation for the re brand lead on an Global audit of all touchpoints• Rationalised essential materials and developed better suited solutions• Developed a delivery strategy for updating touchpoints in a critical order

St Neots

I managed the development and continuity of the brand style across all communications. Responsibilities included:• Brand guardian, involved guiding team members and departments as to how to use assets and styling components• Developed templates, guidelines and structures• Developing the brand identity: Creating assets that promoted brand awareness in fresh and exciting ways• Design tasks included: Updating and maintaining all literature such as Adverts, Catalogues, Posters, Data Sheets and Flyers. Producing technical drawings and illustrations. • Filming and editing in house videos for YouTube and working with external companies on promotional videos• I worked closely with the engineers and production departments on product and packaging • Chair of the social committee, who organise 10 key staff events throughout the year

Barrington, Cambridgeshire

All aspects of planning and implementing weddings and conferences

Shepreth, Cambridgeshire

A varied agency role which involved, creating brand identities, corporate literature and web templates. Art working for licenced stationary ranges and building catalogue pages. Many other duties undertaken where necessary.

Harlow

In house designer, for printed literature for Europe. Adhering to brand standards, but also creating fresh designs, for catalogues, product information sheets, flyers and other literature.

Cambridge, United Kingdom

All aspects of producing the artwork for this monthly magazine.Creating adverts, setting articles, generating print ready PDF's, working directly with advertisers, contributors and the editor.

Chew Magna, Bristol

Brand Management

Marketing

Brand Masterclass

Ba, Graphic Design

A Levels, Maths, Physics, Art

Education record